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Title: Gender Based Violence and Its Impact on the Society

Abstract: Gender-based violence (GBV) is a pervasive global issue that affects individuals across all demographics, but disproportionately impacts women and girls. This abstract examines the multifaceted nature of GBV, encompassing various forms such as physical, sexual, psychological, and economic violence. Using a socio-ecological framework, it explores the complex interplay of individual, relational, community, and societal factors that contribute to the perpetuation of GBV. Furthermore, the abstract delves into the profound consequences of GBV on individuals and society at large. Beyond the immediate physical and psychological trauma experienced by survivors, GBV perpetuates cycles of poverty, hinders economic development, and undermines social cohesion. It exacerbates existing inequalities and impedes progress towards gender equality and women's empowerment. Drawing on empirical evidence and theoretical frameworks, this paper underscores the urgent need for comprehensive, multi-sectoral approaches to address GBV effectively. Such approaches should encompass prevention, intervention, and response strategies that engage diverse stakeholders, including governments, civil society organizations, communities, and individuals. Moreover, efforts to combat GBV must be underpinned by a commitment to challenging harmful gender norms, promoting human rights, and fostering gender-equitable societies. By shedding light on the pervasive nature and far-reaching impacts of GBV, this abstract seeks to inform policy, advocacy, and programming efforts aimed at eradicating this grave violation of human rights and fostering a more just and equitable society for all.

By Faraha, Nazia Ansari
In Volume: 14,Issue: 1
Title: Artificial Intelligence and Employment Shifts in India’s E-Commerce Sector: A Sectoral Post-Covid Analysis

Abstract: The COVID-19 pandemic accelerated digital adoption across sectors, rapidly restructuring Indian e-commerce. AI is a critical enabler of operational efficiency-from planning supply chains to automating customer support. The study attempts to understand post-COVID transformations in AI-related employment trends in various e-commerce subsectors in India. While AI threatens entry-level, routine applications, it creates a demand for professional jobs further involving AI development, data science, and digital operations. The study, thus, employs mixed methods, using secondary data sets and qualitative case studies, to comprehend the sectoral landscape of AI impacts on employment. It attempts to understand the potentials and challenges of AI, drawing on assessment of its socio-economic impact so as to arrive at recommendations on reskilling policies and inclusive employment strategies.

By S.K.S. Yadav, Samreen Khan
In Volume: 14,Issue: 1
Title: The Role of Social Media Marketing Strategies in Promoting Uttarakhand Tourism

Abstract: This study explores the role of Social Media Marketing Strategies (SMMSs) in promoting tourism in the Indian state of Uttarakhand. With the rise of digital platforms such as Instagram, Facebook, YouTube, and WhatsApp, social media has become a pivotal tool for destination branding, customer engagement, and tourism outreach. The research adopts a qualitative, descriptive design and relies solely on secondary data, including academic literature, government tourism reports, and digital platform analytics. The paper identifies key determinants of successful social media marketing in tourism content quality, user-generated content, influencer marketing, real-time engagement, and platform-specific strategies. Uttarakhand's current digital efforts are largely focused on basic visual content, with limited use of advanced engagement tools like Social CRM or influencer-led campaigns. It critically evaluates the current approach using a SWOT analysis framework and identifies both achievements and gaps in platform utilisation, content localisation, and targeted advertising. This evaluation provides detailed recommendations to improve digital outreach, including platform diversification, technological innovation, regional inclusion, and sustainable tourism promotion. The findings suggest that while Uttarakhand has made significant progress in digital tourism marketing, an integrated and adaptive strategy is essential to achieve long-term success in an increasingly competitive and dynamic tourism landscape. The research concludes by offering practical recommendations, including developing multilingual content, deeper influencer collaboration, improved feedback mechanisms, and benchmarking against digitally mature tourism states. These strategies can help Uttarakhand maximise its tourism potential by aligning digital marketing practices with evolving traveller behaviours.

By Vijendra Kumar, Bushra Mateen
In Volume: 14,Issue: 1
Title: Gender Based Violence and Its Impact on the Society

Abstract: Gender-based violence (GBV) is a pervasive global issue that affects individuals across all demographics, but disproportionately impacts women and girls. This abstract examines the multifaceted nature of GBV, encompassing various forms such as physical, sexual, psychological, and economic violence. Using a socio-ecological framework, it explores the complex interplay of individual, relational, community, and societal factors that contribute to the perpetuation of GBV. Furthermore, the abstract delves into the profound consequences of GBV on individuals and society at large. Beyond the immediate physical and psychological trauma experienced by survivors, GBV perpetuates cycles of poverty, hinders economic development, and undermines social cohesion. It exacerbates existing inequalities and impedes progress towards gender equality and women's empowerment. Drawing on empirical evidence and theoretical frameworks, this paper underscores the urgent need for comprehensive, multi-sectoral approaches to address GBV effectively. Such approaches should encompass prevention, intervention, and response strategies that engage diverse stakeholders, including governments, civil society organizations, communities, and individuals. Moreover, efforts to combat GBV must be underpinned by a commitment to challenging harmful gender norms, promoting human rights, and fostering gender-equitable societies. By shedding light on the pervasive nature and far-reaching impacts of GBV, this abstract seeks to inform policy, advocacy, and programming efforts aimed at eradicating this grave violation of human rights and fostering a more just and equitable society for all.

By Faraha, Nazia Ansari
In Volume: 14,Issue: 1
Title: Artificial Intelligence and Employment Shifts in India’s E-Commerce Sector: A Sectoral Post-Covid Analysis

Abstract: The COVID-19 pandemic accelerated digital adoption across sectors, rapidly restructuring Indian e-commerce. AI is a critical enabler of operational efficiency-from planning supply chains to automating customer support. The study attempts to understand post-COVID transformations in AI-related employment trends in various e-commerce subsectors in India. While AI threatens entry-level, routine applications, it creates a demand for professional jobs further involving AI development, data science, and digital operations. The study, thus, employs mixed methods, using secondary data sets and qualitative case studies, to comprehend the sectoral landscape of AI impacts on employment. It attempts to understand the potentials and challenges of AI, drawing on assessment of its socio-economic impact so as to arrive at recommendations on reskilling policies and inclusive employment strategies.

By S.K.S. Yadav, Samreen Khan
In Volume: 14,Issue: 1
Title: Voluntary Disclosure Practices in Jordan: Exploring the Key Drivers and Implications

Abstract: This study aims to measure the impact of the level of voluntary disclosure transparency on improving the quality of published financial reports in Jordanian business enterprises during the year 2024. The study adopted a combination of the inductive and positive approaches by extrapolating previous research and studies on voluntary disclosure and using the positive approach to analyze the quantity and quality of information disclosed in financial reports. To achieve the study’s objectives, a model for measuring the level of voluntary disclosure was developed based on models previously used in studies conducted in environments similar to the Jordanian context. This model includes 134 elements encompassing strategic, financial, and non-financial information, with the aim of assessing the impact of these components on improving financial report quality. The study defines report quality in terms of the ability of disclosed information to influence the decision-making process of report users within the research population, which consists of publicly listed companies on the Amman Stock Exchange. Additionally, the study sought to analyze the relationship between several variables—board independence, family ownership percentage, audit committees, and international exposure—and the level of voluntary accounting disclosure. The research sample consisted of 20 publicly listed companies on the Amman Stock Exchange, selected based on specific criteria that serve and contribute to achieving the study’s objectives. The results revealed a statistically significant positive correlation between board independence, international exposure, audit committees, audit firm size, company size, and company performance and the level of voluntary disclosure transparency. Furthermore, the study found a statistically significant negative correlation between the percentage of family ownership in Jordanian public shareholding companies and the level of voluntary disclosure in financial reports.

By Alaa Mohamad Malo Alain
In Volume: 14,Issue: 1