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Title: Impact of Generative AI (ChatGPT, Gemini, Copilot) on Learning Efficiency in the Indian Education System

Abstract: Generative Artificial Intelligence (GenAI) has emerged as one of the most influential technological developments shaping modern learning environments. Tools such as ChatGPT, Google Gemini, and Microsoft Copilot are increasingly being used by Indian students and teachers for explanation, summarization, content generation, and academic support. This study examines how these tools influence learning efficiency in the Indian education system. Using a mixed-method design consisting of a structured student–teacher survey and focused interviews, the study explores changes in understanding, productivity, doubt-clearing, academic confidence, and skill development. Findings reveal that GenAI significantly enhances conceptual clarity, reduces learning time, and supports self-paced learning. However, concerns remain regarding over-dependence, misinformation, ethical use, and unequal access. The paper concludes with recommendations for responsible AI integration in Indian classrooms.

By Shantam Babbar, Rajesh Kumar Raju, Monika Kumari
In Volume: 14,Issue: 2
Title: Digital Payment Adoption and Its Influence on Consumer Behaviour: Evidence from Meerut District

Abstract: Digital evolution of payment services has been a crucial and evolving trend that has been witnessed in the Indian financial market. Technological advancement, government support, and a rise in smartphone devices have encouraged people to opt for more digital means of transferring money and changing the structure of financial and money markets. This paper attempts to provide an empirical analysis of how consumer behavior is shaped by the evolving nature of digital payment services, especially in Meerut districts of Meerut, a Tier-2 city that constitutes a mix of both urban and semi-urban class consumer crowd. This paper attempts to provide an empirical analysis of how consumer behavior is shaped through a structured questionnaire covering a sample size of 100 people and employed statistical methods for hypothesis testing and analysis. Findings show that demographic characteristics are not a significant factor in changes in consumer expenditure behavior and shape and are shaped by aspects such as trust, ease of convenience, and perceived usefulness of services. Additionally, it was found that ease of services of digital payment further contributes to an improvement in consumer satisfaction levels.

By S.K.S. Yadav, Samreen Khan
In Volume: 14,Issue: 2
Title: Comparative Analysis of Risk Management Strategies for Non-Performing Assets: A Case Study of SBI and ICICI Bank in India

Abstract: This study examines the differential approach to risk management strategies concerning Non-Performing Assets (NPA) within India's two foremost banks – the Indian Public Sector Bank, State Bank of India (SBI) and the Indian Private Sector Bank, ICICI Bank. While comparing the two banks, using a mixed-method approach, the research combines quantitative analysis of trends in financial indicators (Gross and Net NPA ratios, Provision Coverage Ratio and Return on Assets) and a qualitative analysis of credit appraisal and monitoring and recovery frameworks. Data from 2010-2025 were taken from RBI publications, annual reports and credible academic studies, so there was authenticity and reliability of data. Findings show that SBI's recovery centered reforms such as better provisioning (PCR increase from 70.88% to 75%), restructuring under Insolvency and Bankruptcy Code (IBC) and improved post-sanction monitoring have led to a reduction in Gross NPAs by 47% and significant improvement in profitability (ROA increased from 0.48% to 1.1%). On the other hand , ICICI Bank's proactive and technology-driven risk model, with AI-driven early warning systems, digitised credit scoring and stringent underwriting, regularly maintained low NPAs (down from 3.05% to 1.67%) and enhanced profitability (ROA doubling to 2.0%). Correlation study reports we see that there is a very strong inverse relationship between NPAs, provisioning, Net NPA ratio and profitability (r approx –0.9) which means as NPAs and provisioning go up Net NPA ratio and profitability goes down. This is proof that what we put in place for credit assessment, early identification and recovery does in fact directly improve banks’ performance. We found out that what made SBI successful was its recovery and restructurizing which made ICICI’s success was in prevention and technology based monitoring. Also brought to light is the fact that what is key in the Indian banking system is the integration between AI, data analysis and good governance which banks use in risk management and in the end in the maintenance of asset quality in a sustainable way.

By Achintya Kumar Gupta, Narendra Pal Singh
In Volume: 14,Issue: 2
Title: Minimizing the Impact of U.S. Tariffs on India’s Economic Growth: Strategic Responses and Policy Recommendations

Abstract: Due to imports of goods and particularly textiles, gems, seafood, and electronics, the United States presents tariff levels that are very high to Indian exports and this presents a great challenge to Indian trade balance and GDP. This paper will examine the economic effects of these tariffs, examine the bilateral trade pattern between India and the U.S., and provide an internal policy action to alleviate the effect. It also analyses strategic potential of the India UK Free Trade Agreement (FTA) as hedge against U.S trade headwinds. By quantitatively supported thought and sectoral knowledge, the paper draws a plan on how India can be resilient in exports and its economy.

By Nakshatra Gupta
In Volume: 14,Issue: 2
Title: Modeling the Engel Curve for Sustainable Development: Strategies and Applications for the Income-Employment Nexus in South Asia

Abstract: This study investigates the relationship between national income and tourism expenditure, framed within the context of the Engel curve, for six South Asian nations with significant potential for Halal tourism: Bangladesh, India, Maldives, Nepal, Pakistan, and Sri Lanka. Utilizing a Generalized Least Squares (GLS) model on panel data from 2000 to 2024, we analyze the impact of GDP per capita on outbound tourism expenditure. Our findings indicate a positive and elastic income elasticity of tourism demand (0.989), signifying that tourism is a luxury good and that financial outlay on travel increases more than proportionally with income. The results underscore the critical opportunity for these countries to develop their Halal tourism sectors to capture a share of this elastic expenditure, thereby fostering economic diversification and employment generation. The study concludes with targeted policy recommendations aimed at leveraging this income-elastic demand for sustainable economic development.

By Md. Mahmudul Hassan, Tareq Imam Zahid
In Volume: 14,Issue: 2
Title: Attitudinal and Contextual Barriers to Green Product Adoption among Educators and Administration: A Case Study of Educational Institutions in Meerut

Abstract: This study investigates the perceived barriers hindering the adoption of green products within the educational ecosystem of Meerut, India, specifically adopting an institutional perspective. Recognizing educational institutions as crucial agents for promoting sustainability, the research aims to identify the structural, procedural, and normative impediments faced by schools, colleges, and universities in transitioning towards environmentally preferable goods and services. Utilizing a qualitative approach, data was gathered from secondary sources, through online mode and focus group discussions with key institutional stakeholders, including administrators, and faculty members in Meerut. The analysis reveals a complex interplay of perceived barriers operating at multiple institutional levels. Key impediments identified include: 1) Economic Constraints: Predominant concerns regarding the higher initial costs, green products and stringent, inflexible budgetary allocations; 2) Structural & Procedural Hurdles: Lack of clear institutional green procurement policies, cumbersome bureaucratic approval processes, and limited access to reliable suppliers/vendors offering certified green alternatives; 3) Behavioral & Awareness Factors: Insufficient institutional commitment and leadership prioritization, resistance to changing established procurement habits, and a lack of awareness or training among institution stakeholders regarding the benefits and availability of green options. The findings emphasize that overcoming these barriers requires targeted intervention sat the institutional level, including the formulation of supportive green procurement policies, dedicated budgetary provisions, streamlined processes, capacity building, and fostering a stronger organizational culture of sustainability.

By S.K.S. Yadav, Avika Baliyan
In Volume: 14,Issue: 2

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