
Commerce, Meerut College, Meerut

Dhaka School of Economics, Dhaka School of Economics

Faculty of Business Studies, Jagannath University Dhaka

,

Faculty of Technical Studies, Dt Kliment Ohridski Bitola Macedonea

Faculty of Management & Social Sciences, College of Management & Social Sciences Novena University
Abstract: Workplace diversity and inclusion (D&I) have become critical drivers of innovation, employee well-being, and organizational performance. The success of D&I efforts, however, depends significantly on the dominant organizational culture, which influences employee attitudes, behaviors, and inclusivity-related policies. This research explores the complex relationship between organizational culture and workplace diversity and inclusion, investigating how cultural values, leadership, and HR policies affect the success of diversity efforts. Based on a comprehensive literature review, case studies, and empirical studies, this research emphasizes the most important aspects of an inclusive organizational culture, including leadership commitment, psychological safety, fair hiring practices, and open communication. It also examines typical obstacles to inclusivity, such as unconscious biases, resistance to change, and structural disparities in organizations. The study also examines the contribution of transformational leadership and corporate social responsibility (CSR) in fostering a positive cultural change towards inclusivity. Findings indicate that organizations with a robust, inclusive culture have more engaged employees, better team collaboration, and better organizational reputation. In contrast, firms that do not embed diversity and inclusion into their cultural narrative stand to see greater turnover, intra-workplace conflict, and diminished innovation. The research concludes by offering strategic recommendations to organizations on how to create and maintain a culture that proactively supports diversity and inclusion through leadership commitment, customized training programs, and inclusive policy making.
Abstract: Islamic banking is reshaping Bangladesh’s financial landscape by offering a Sharia-compliant alternative to conventional banking, particularly through innovative community-driven micro-savings and micro-investment models. This qualitative study analyzes First Security Islami Bank Limited (FSIBL), Bangladesh’s first full-fledged Islamic bank (est. 1999), to draw insights for India’s emerging Islamic banking sector. FSIBL’s success in applying profit-loss sharing (PLS) models—such as Mudarabah-based micro-savings pools converted into agricultural investments and Bai-mode financing for SMEs—alongside mobile banking-enabled societal banking initiatives, demonstrates how Islamic finance can bridge financial inclusion gaps in developing economies. The bank’s CSR-linked community investment programs, which transform small deposits into Waqf-funded local projects, offer a replicable template for India. However, recent governance lapses and liquidity crunches highlight systemic risks in scaling these models without robust safeguards. The study addresses two questions: (1) How does FSIBL’s integration of microfinance with Islamic principles validate its viability in emerging markets? (2) What lessons can India adopt to leverage societal banking wings for grassroots capital formation while avoiding governance pitfalls? Findings reveal that participatory micro-investment frameworks require three pillars: strong Sharia governance (e.g., community oversight committees), depositor protection mechanisms (e.g., taka ful-backed micro-savings), and adaptive asset-liability management (e.g., blockchain-tracked PLS ventures). By examining FSIBL’s journey, the paper proposes actionable strategies for India to harness Islamic banking’s dual social-commercial mandate, advocating for regulatory sandboxes to pilot community savings-to-investment chains and tax-neutrality for micro-investment products. The study concludes that India’s vast SHG networks and digital infrastructure position it to outperform Bangladesh’s model—if integrated with ethical resilience and operational transparency.
Abstract: This study explores the role of Social Media Marketing Strategies (SMMSs) in promoting tourism in the Indian state of Uttarakhand. With the rise of digital platforms such as Instagram, Facebook, YouTube, and WhatsApp, social media has become a pivotal tool for destination branding, customer engagement, and tourism outreach. The research adopts a qualitative, descriptive design and relies solely on secondary data, including academic literature, government tourism reports, and digital platform analytics. The paper identifies key determinants of successful social media marketing in tourism content quality, user-generated content, influencer marketing, real-time engagement, and platform-specific strategies. Uttarakhand's current digital efforts are largely focused on basic visual content, with limited use of advanced engagement tools like Social CRM or influencer-led campaigns. It critically evaluates the current approach using a SWOT analysis framework and identifies both achievements and gaps in platform utilisation, content localisation, and targeted advertising. This evaluation provides detailed recommendations to improve digital outreach, including platform diversification, technological innovation, regional inclusion, and sustainable tourism promotion. The findings suggest that while Uttarakhand has made significant progress in digital tourism marketing, an integrated and adaptive strategy is essential to achieve long-term success in an increasingly competitive and dynamic tourism landscape. The research concludes by offering practical recommendations, including developing multilingual content, deeper influencer collaboration, improved feedback mechanisms, and benchmarking against digitally mature tourism states. These strategies can help Uttarakhand maximise its tourism potential by aligning digital marketing practices with evolving traveller behaviours.
Abstract: Investment patterns among salaried individuals are influenced by various factors, including income levels, financial awareness, risk appetite, and socio-economic conditions. This study aims to analyze the investment preferences of salaried professionals in Dehradun, focusing on their choice of financial instruments such as fixed deposits, mutual funds, stocks, insurance, and real estate. The research examines the factors affecting investment decisions, including risk tolerance, savings behavior, tax benefits, and long-term financial goals. A structured survey was conducted among salaried individuals from diverse professional backgrounds to gather primary data. The findings reveal a preference for low-risk investment options, with a significant inclination toward fixed deposits and insurance, while younger investors show a growing interest in mutual funds and equity markets. The study also highlights the role of financial literacy in shaping investment behavior. The insights from this research can help financial institutions, policymakers, and advisors tailor investment solutions that align with the financial goals of salaried individuals in Dehradun. Additionally, the study underscores the need for enhanced financial education programs to encourage informed investment decisions.
Abstract: This study was aimed to identify the effect of social intelligence on the academic burnout among college students who were studying in different faculties (Science, Commerce, Arts). The data was collected from different colleges situated in Meerut city. A total 300 students studying different colleges under CCS University were participated. Burnout was measured by Copenhagen(2012)’s Burnout Scale while Social Intelligence by Chadda and Ganeshan (2009). Multiple Regression was used to find our predictors for the burnout among college students. Regression Analysis revealed that social intelligence was emerged as important predictor of burnout. Further T test also revealed significance difference between groups. It was found that female students were having more burnout problems as compare to male participants. Students’ social intelligence is a Type a perceiving ability to understand social cues and effectively navigate social situations. It is ability to cope with burnout or stressors and maintain balance between academic and personal life. In this paper the present study has social applied application Academic Achievement, Mental health and general wellbeing can all be affected by social intelligence. Thus the present study is to examine low social intelligence affects college’s student abilities to handle their burnout problems.
Abstract: Eastern Region of India (ERI) is the inclusion of four states namely – Bihar, Jharkhand, Odisha, and West Bengal. It has 171040 villages with a vast quantity of rural population. It also includes several tribes in various areas. ERI also has forest resource with several products namely - fuelwood, fodder, edible nuts, herbs, flowers, seeds, leaves, bark, roots, tubers, lichen, honey etc. It has tradition of non-veg and veg cuisines. It is known for hand woven clothes. Jewellery, furniture, baskets, etc. handicraft products have attraction for people in rest of India. ERI is sea coast rich region. It owns much from marine activities. It has thousands of villages. For the socio-economic development of RURAL ERI, 8 Regional Rural Banks are established. These RRBs are the joint venture of central government, state government and scheduled banks. Main aim of these RRBs is rural development. These RRBs are shaping their aim with commitment. In the ERI, deposits, advances of RRBs are increasing continuously, NPA is lessening. RRBs in ERI are earning profit. ERI-RRBs are trying best to achieve the aim. This fact is certified by balance sheets, annual reports, and documents of RRBs, NABARD, RBI and State Governments. Primary cum secondary data and tools are used. Research provides useful conclusion and suggestions for the insight of policy makers. ERI scenario will change completely if conclusions and suggestions of research are implemented according to spirit.
© sgsrjournals.co.in All Rights Reserved | Design by Sunrise Technologies





