Our Journals

Latest Issues

Our Experts

Latest Articles/Papers

Title: Best Practices in Microcredit Governance: Lessons from Bangladesh

Abstract: The performance of two prominent microcredit providers—Grameen Bank and BRAC NGO—is examined in this paper, with particular attention paid to their different organizational structures and governance frameworks. As a borrower-owned cooperative, Grameen Bank promotes member involvement in decision-making, which, through group lending, encourages ownership and peer support but may also lead to social pressure. BRAC NGO, on the other hand, employs a centralized governance model and offers a thorough approach to micro credit that is in line with its larger social development initiatives. Although this strategy provides comprehensive assistance, it may not be as flexible to meet the needs of each borrower. Although borrower choices and economic conditions have an impact on their effectiveness, both groups aim to increase loan attachment and reduce poverty. While BRAC depends on a combination of donor money and revenue-generating operations, Grameen Bank places a higher priority on self-sufficiency. The impact and sustainability of microcredit systems might be improved by fusing the advantages of both models—BRAC's integrated approach and Grameen Bank's borrower ownership.

By Tahmina Akhter, Shanzida Hassan
In Volume: 14,Issue: 1
Title: A SWOT Analysis on Service Quality and Hospitality in Star Hotels from an Indian Market Perspective

Abstract: Previous studies explain lots of insights on hotel management in terms of service quality, challenges, issues, and problems faced in the inns. However, there is a gap in bridging the strengths, weaknesses, opportunities, and threats of hotels common faces. This study addressed the gap by approaching the customer-centric viewpoint. The study looks to ascertain the strengths (S), weaknesses (W), opportunities (O), and threats (T) of the hotel management from a customer perspective and to find the connection among the hotel facilities and frequency of customer visits for staying. The results enlighten that there is significance between the hotel amenities, price affordability, and frequency of the visit of customers. Therefore, amenities consistently give guests a comfortable space to remain longer and foster a positive perception of the hotel. The research's results are restricted to the study region; they may vary over time and between regions. From a competitive perspective, service quality contributes to the hotels by increasing their strengths and opportunities and decreasing weaknesses and threats.

By M. Shanthi, R. Ganapathi
In Volume: 14,Issue: 1
Title: A Critical Review on Financial, Developmental and Supervisory Role of NABARD: With Special Reference to Functions of its Management Bodies

Abstract: National Bank for Agriculture and Rural Development (NABARD) formed in 1982 on 12th July is India's leading agricultural finance and rural development institution. This paper critically examines NABARD's development, financing, and supervisory roles with particular reference to the operations of its organizational hierarchies. NABARD performs as a support system for rural banking organizations' refinancing, financial inclusion, financing infrastructure operations, and promoting capacity-building schemes such as Self-Help Groups (SHGs), Farmer Producer Organizations (FPOs), and Primary Agricultural Credit Societies (PACS). Its departments such as Financial Inclusion and Development, Infrastructure and Development, and Supervision allow NABARD to support rural credit infrastructure and policy adherence. This paper assesses the performance of NABARD in rural development, climate resilient farming, and inclusive growth. Imbalanced credit flow to regions, over-reliance on government support, weak digital connectivity, and congruence of youth training skills remain issues despite these advancements. Despite these issues, NABARD remains a powerful instrument of sustainable rural development and farm advancement in India. This paper thus concludes the relevance of policy reforms, technology adoption, and greater autonomy to improve NABARD's long-term performance.

By Saumya Rai, Dinesh Kumar Tiwari
In Volume: 14,Issue: 1
Title: The Role of Social Media Marketing Strategies in Promoting Uttarakhand Tourism

Abstract: This study explores the role of Social Media Marketing Strategies (SMMSs) in promoting tourism in the Indian state of Uttarakhand. With the rise of digital platforms such as Instagram, Facebook, YouTube, and WhatsApp, social media has become a pivotal tool for destination branding, customer engagement, and tourism outreach. The research adopts a qualitative, descriptive design and relies solely on secondary data, including academic literature, government tourism reports, and digital platform analytics. The paper identifies key determinants of successful social media marketing in tourism content quality, user-generated content, influencer marketing, real-time engagement, and platform-specific strategies. Uttarakhand's current digital efforts are largely focused on basic visual content, with limited use of advanced engagement tools like Social CRM or influencer-led campaigns. It critically evaluates the current approach using a SWOT analysis framework and identifies both achievements and gaps in platform utilisation, content localisation, and targeted advertising. This evaluation provides detailed recommendations to improve digital outreach, including platform diversification, technological innovation, regional inclusion, and sustainable tourism promotion. The findings suggest that while Uttarakhand has made significant progress in digital tourism marketing, an integrated and adaptive strategy is essential to achieve long-term success in an increasingly competitive and dynamic tourism landscape. The research concludes by offering practical recommendations, including developing multilingual content, deeper influencer collaboration, improved feedback mechanisms, and benchmarking against digitally mature tourism states. These strategies can help Uttarakhand maximise its tourism potential by aligning digital marketing practices with evolving traveller behaviours.

By Vijendra Kumar, Bushra Mateen
In Volume: 14,Issue: 1
Title: A Study on the Trend Analysis of India’s Trade Relations with SAFTA Nations: A Review

Abstract: Countries participating in a regional trading arrangement (RTA) are typically heterogeneous, as evidenced by their variations in geographic size, population, gross national product (GNP), economic systems—reflected in the various types of commodities and services manufactured when traded — and the policy instruments employed through monetary, financial, and trade-related measures that affect national production and trade activities. The diverse attributes of the South Asian Free Trade Area (SAFTA) members significantly impact their benefits from a Regional Trade Agreement (RTA). The South Asian nations within the SAFTA distinctly illustrate their intrinsic disparities while also highlighting an unsettling situation about the inequitable distribution of prospective benefits from through regional collaboration initiative. Although the members of SAFTA members have low-income and the nations are developing, among these —Bhutan, Bangladesh, Nepal and Maldives, —are classified as least developed countries (LDCs) due to many significant challenges that impede their business expansion and development. Thus, the extent to which these issues may impact the SAFTA agreement and the measures India must implement is a crucial inquiry, which serves as the primary purpose of this article. This research also considers the influence among the SAARC members. Analysis of data from several pertinent sources covering the period from 2016-17 to 2022-23 reveals that commerce among SAFTA members has not expanded as considerably as anticipated. The statistical analysis conducted validates the suspicions of numerous scholars, indicating that the SAFTA countries are not genuine trading partners; instead, they frequently compete by exporting identical product categories. Given that this context renders significant growth in mutual trade improbable, the paper finishes with views on enhancing India's regional commerce.

By Manish Upretya, Pankaj Kumar Shah
In Volume: 14,Issue: 1
Title: Social Intelligence and Burnout among Post Graduate Students

Abstract: This study was aimed to identify the effect of social intelligence on the academic burnout among college students who were studying in different faculties (Science, Commerce, Arts). The data was collected from different colleges situated in Meerut city. A total 300 students studying different colleges under CCS University were participated. Burnout was measured by Copenhagen(2012)’s Burnout Scale while Social Intelligence by Chadda and Ganeshan (2009). Multiple Regression was used to find our predictors for the burnout among college students. Regression Analysis revealed that social intelligence was emerged as important predictor of burnout. Further T test also revealed significance difference between groups. It was found that female students were having more burnout problems as compare to male participants. Students’ social intelligence is a Type a perceiving ability to understand social cues and effectively navigate social situations. It is ability to cope with burnout or stressors and maintain balance between academic and personal life. In this paper the present study has social applied application Academic Achievement, Mental health and general wellbeing can all be affected by social intelligence. Thus the present study is to examine low social intelligence affects college’s student abilities to handle their burnout problems.

By Pratiksha Rani, Manju Khokhar
In Volume: 14,Issue: 1

Latest / Previous Editions

abc

Volume:14, Issue:1

Jan-Jun
abc

Volume:13, Issue:1

Jan-Jun
abc

Volume:13, Issue:2

Jul-Dec
abc

Volume:12, Issue:2

July-Dec