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Title: Best Practices in Microcredit Governance: Lessons from Bangladesh

Abstract: The performance of two prominent microcredit providers—Grameen Bank and BRAC NGO—is examined in this paper, with particular attention paid to their different organizational structures and governance frameworks. As a borrower-owned cooperative, Grameen Bank promotes member involvement in decision-making, which, through group lending, encourages ownership and peer support but may also lead to social pressure. BRAC NGO, on the other hand, employs a centralized governance model and offers a thorough approach to micro credit that is in line with its larger social development initiatives. Although this strategy provides comprehensive assistance, it may not be as flexible to meet the needs of each borrower. Although borrower choices and economic conditions have an impact on their effectiveness, both groups aim to increase loan attachment and reduce poverty. While BRAC depends on a combination of donor money and revenue-generating operations, Grameen Bank places a higher priority on self-sufficiency. The impact and sustainability of microcredit systems might be improved by fusing the advantages of both models—BRAC's integrated approach and Grameen Bank's borrower ownership.

By Tahmina Akhter, Shanzida Hassan
In Volume: 14,Issue: 1
Title: Gender Dimension and Safety Issue of Female Workforce of the Garment Industries in Bangladesh

Abstract: Bangladesh is one of the most prominent developing country in the world, the RMG sector is one of the prime earning sources of Bangladesh. Now Bangladesh is listed one of the gigantic garment exporters of the world. The garment industry is around Eighty four percent of total exports zone of Bangladesh. In Bangladesh more than four million people are worked in this garments industry. Around eighty percent (that is, 3.2 million workers) of the garment workers are female in Bangladesh. According to Bangladesh Garment Manufacturers and Exporters Association (BGMEA), the female garments workers are victim of high prevalence of violence and injustice in the work place. The violence and injustice the female garments workers are faced are adversely affect their physical and mental state. This research paper discusses the complication of gender dimension, fitness, well being and protection matters and hurdle of female garment workers of Bangladesh. Here the author used regression analysis, chi-square test, pearson R test, independent T test in order to explain the factors affect safety issue of female garments workers and the injustice towards them.

By Samira- Binte- Saif
In Volume: 14,Issue: 1
Title: Gender Based Violence and Its Impact on the Society

Abstract: Gender-based violence (GBV) is a pervasive global issue that affects individuals across all demographics, but disproportionately impacts women and girls. This abstract examines the multifaceted nature of GBV, encompassing various forms such as physical, sexual, psychological, and economic violence. Using a socio-ecological framework, it explores the complex interplay of individual, relational, community, and societal factors that contribute to the perpetuation of GBV. Furthermore, the abstract delves into the profound consequences of GBV on individuals and society at large. Beyond the immediate physical and psychological trauma experienced by survivors, GBV perpetuates cycles of poverty, hinders economic development, and undermines social cohesion. It exacerbates existing inequalities and impedes progress towards gender equality and women's empowerment. Drawing on empirical evidence and theoretical frameworks, this paper underscores the urgent need for comprehensive, multi-sectoral approaches to address GBV effectively. Such approaches should encompass prevention, intervention, and response strategies that engage diverse stakeholders, including governments, civil society organizations, communities, and individuals. Moreover, efforts to combat GBV must be underpinned by a commitment to challenging harmful gender norms, promoting human rights, and fostering gender-equitable societies. By shedding light on the pervasive nature and far-reaching impacts of GBV, this abstract seeks to inform policy, advocacy, and programming efforts aimed at eradicating this grave violation of human rights and fostering a more just and equitable society for all.

By Faraha, Nazia Ansari
In Volume: 14,Issue: 1
Title: Best Practices in Microcredit Governance: Lessons from Bangladesh

Abstract: The performance of two prominent microcredit providers—Grameen Bank and BRAC NGO—is examined in this paper, with particular attention paid to their different organizational structures and governance frameworks. As a borrower-owned cooperative, Grameen Bank promotes member involvement in decision-making, which, through group lending, encourages ownership and peer support but may also lead to social pressure. BRAC NGO, on the other hand, employs a centralized governance model and offers a thorough approach to micro credit that is in line with its larger social development initiatives. Although this strategy provides comprehensive assistance, it may not be as flexible to meet the needs of each borrower. Although borrower choices and economic conditions have an impact on their effectiveness, both groups aim to increase loan attachment and reduce poverty. While BRAC depends on a combination of donor money and revenue-generating operations, Grameen Bank places a higher priority on self-sufficiency. The impact and sustainability of microcredit systems might be improved by fusing the advantages of both models—BRAC's integrated approach and Grameen Bank's borrower ownership.

By Tahmina Akhter, Shanzida Hassan
In Volume: 14,Issue: 1
Title: The Role of Social Media Marketing Strategies in Promoting Uttarakhand Tourism

Abstract: This study explores the role of Social Media Marketing Strategies (SMMSs) in promoting tourism in the Indian state of Uttarakhand. With the rise of digital platforms such as Instagram, Facebook, YouTube, and WhatsApp, social media has become a pivotal tool for destination branding, customer engagement, and tourism outreach. The research adopts a qualitative, descriptive design and relies solely on secondary data, including academic literature, government tourism reports, and digital platform analytics. The paper identifies key determinants of successful social media marketing in tourism content quality, user-generated content, influencer marketing, real-time engagement, and platform-specific strategies. Uttarakhand's current digital efforts are largely focused on basic visual content, with limited use of advanced engagement tools like Social CRM or influencer-led campaigns. It critically evaluates the current approach using a SWOT analysis framework and identifies both achievements and gaps in platform utilisation, content localisation, and targeted advertising. This evaluation provides detailed recommendations to improve digital outreach, including platform diversification, technological innovation, regional inclusion, and sustainable tourism promotion. The findings suggest that while Uttarakhand has made significant progress in digital tourism marketing, an integrated and adaptive strategy is essential to achieve long-term success in an increasingly competitive and dynamic tourism landscape. The research concludes by offering practical recommendations, including developing multilingual content, deeper influencer collaboration, improved feedback mechanisms, and benchmarking against digitally mature tourism states. These strategies can help Uttarakhand maximise its tourism potential by aligning digital marketing practices with evolving traveller behaviours.

By Vijendra Kumar, Bushra Mateen
In Volume: 14,Issue: 1
Title: A SWOT Analysis on Service Quality and Hospitality in Star Hotels from an Indian Market Perspective

Abstract: Previous studies explain lots of insights on hotel management in terms of service quality, challenges, issues, and problems faced in the inns. However, there is a gap in bridging the strengths, weaknesses, opportunities, and threats of hotels common faces. This study addressed the gap by approaching the customer-centric viewpoint. The study looks to ascertain the strengths (S), weaknesses (W), opportunities (O), and threats (T) of the hotel management from a customer perspective and to find the connection among the hotel facilities and frequency of customer visits for staying. The results enlighten that there is significance between the hotel amenities, price affordability, and frequency of the visit of customers. Therefore, amenities consistently give guests a comfortable space to remain longer and foster a positive perception of the hotel. The research's results are restricted to the study region; they may vary over time and between regions. From a competitive perspective, service quality contributes to the hotels by increasing their strengths and opportunities and decreasing weaknesses and threats.

By M. Shanthi, R. Ganapathi
In Volume: 14,Issue: 1