India: Key Emerging Market for Hospitality Industry

Author:Sumedha Sudershan Naik*

Abstract:
Leisure, as well as business travel is on the upswing as a result of the improving global economy. Emerging economies viz. China and India will be at the center of growth for Hospitality Industry in the next decade. International hospitality leaders are adopting various strategies to create their impact in the emerging markets. The key challenges faced by the hospitality industry are brand differentiation, lack of infrastructure, vexatious regulations, changing demographic drive, crisis management, shortage of skilled human resource and sustainability. This paper takes an overview of Indian Hospitality Industry as a key emerging market for global hospitality. It is an attempt to give suggestions to face the challenges before hotel industry and maximise its performance in India.

Keywords:Key Words: Hospitality, India, Key Emerging Market, International Brands in India.

DOI:

International Journal of Trade & Commerce (Vol: 1 Issue:2)