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International Journal of Trade & Commerce-IIARTC
Impact Factor (IF):5.135 (COSMOS), IF:7.249 (ISRA), IF:3.721 (ISI)
ISSN:2277-5811 (P), ISSN:2278-9065 (O)
Frequency: Half Yearly
BOOK REVIEW: Consumer Behavior
Authors in this book entitled “CONSUMER BEHAVIOR” has tried to focus on the leaping success towards the vital synthesis of media, entertainment content and marketing. As in past marketers used Medias’ “audience profile” in order to decide where to place ‘one size fits for all’. But in today’s dilemma there is dynamic-ad-server which customizes consumers’ internet browsing behavior. This book has been categorized into five sections and divided into 15 chapters which open with a hands – examples which certainly satisfy all the queries and doubts which were coming before reading in the minds of readers.
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Author:Jitesh Singh
Abstract:Authors in this book entitled “CONSUMER BEHAVIOR” has tried to focus on the leaping success towards the vital synthesis of media, entertainment content and marketing. As in past marketers used Medias’ “audience profile” in order to decide where to place ‘one size fits for all’. But in today’s dilemma there is dynamic-ad-server which customizes consumers’ internet browsing behavior. This book has been categorized into five sections and divided into 15 chapters which open with a hands – examples which certainly satisfy all the queries and doubts which were coming before reading in the minds of readers.
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International Journal of Trade & Commerce (Vol: 6 Issue:1)
View: 156 Download: 57