Analysis of Consumer Behaviour Regarding Automobile Passenger Car Buyers in Meerut Region

Author:Mohit Saharana*, R.K. Singhalb

Abstract:
The car business in today’s scenario is the most lucrative and growing industry. This is because of increment in discretionary cash flow in both country and urban part and accessibility of simple fund and are the primary drivers of high volume in auto sector. Assist rivalry is warming up with host of new players coming in and world-wide brands like Porsche, Bentley, Ford, BMW, Mercedes and Ferrari all set to wander in Indian market. This examination will be useful for the current and new participants in auto fabricating organizations in India to discover the client desires and their market offerings. Meerut region auto business is impacted by the presence of numerous national and multinational car makers. This paper an presents investigation of Consumer Behavior of Automobile Car in Meerut region. Appropriate comprehension of buyer purchasing conduct will help the advertiser to prevail in the market. All fragments in Meerut urban car industry were examined and found that purchaser has diverse need of practices in every section, whereas fundamental driver for auto buy is extra cash. Esteem for cash, wellbeing and driving solaces best the rank regarding client necessity; though saw quality by clients chiefly relies upon brand picture. For this examination we concentrate the exploration paper in Passenger Car fragment, concentrate on the buyers’ choice process and its connection with conduct parameters over every one of the portions of auto, for example, little and Hatch Back section, Sedan class portion, SUV and MUV portion and Luxury Car portion. The goal of this paper is to identify elements impacting client's inclinations for specific fragment of four wheelers. This paper endeavors to combine discoveries and proposals to conquer display situation of stagnancy in deals and develop future interest for car auto showcase.

Keywords:Key Words: Consumer behavior, Small Car, Sedan, Customer Perception, Luxury Car segment, Automobile Industry.

DOI:

International Journal of Trade & Commerce (Vol: 7 Issue:1)