Trends of Marketing Practices in Public Sector Fertilizers Companies

Author:Meenua, S.K. Rastogib*

Abstract:
The agriculture presents a close combination of business and a way of life. The farmer as an entrepreneur is the organizer and operator of labor, land and capital. In order to achieve the basic aim of farming, he intends to use the fertilizer, a substance to increase the productivity and hence to increase the profits. There are many companies producing the fertilizer in public and private sector. In this research paper, the marketing practices used by the Hindalco Industries Ltd, New Delhi and National Fertilizers Ltd. Noida (U.P) have been reviewed. This study also reveals the role of distributors to support the public companies in achieving their targets. Moreover, through the study, an attempt is made to suggest some strategic measures that can be used by the public companies to foster their growth.

Keywords:Keywords: Fertilizer, Agriculture, Marketing Practices, Public Sector Fertilizers Companies.

DOI:

International Journal of Trade & Commerce (Vol: 8 Issue:1)