Marketing System of Plastic Door in Bangladesh: A Study on Aziz Pipes Limited

Author:Md. Zahir Uddin Arifa*, Mohammad Amzad Hossain Sarkerb and Mir Semon Haiderc

Abstract:
1. Purpose: The purpose of the study is to analyze the marketing system of plastic door of Aziz Pipes Limited in Bangladesh. 2. Design/methodology/approach: Exploratory research design has been used for the study. The study has collected data from primary and secondary sources. The study has obtained primary data from manufacturers, dealers, developers, architectural firms and individual consumers selected through purposive sampling technique. Opinions of the respondents about marketing system of plastic door have been gathered through face to face interview using separate sets of semi-structured (open-ended and closed-ended) questionnaires for each category of respondents. However, secondary data have been gathered and analyzed for the study from company annual reports, books, journals, and websites. 3. Findings: The findings of the study indicate about the existing marketing system and channels of distribution used, sources and kinds of raw materials, PVC profile manufacturing process, the pricing policy, opportunity and threat analysis and marketing functions faced by the company. There is a major limitation, especially in promotional efforts. Therefore, the company should take effective measures to create favorable brand image towards markets and attain relatively better performance of this industry following market driven strategy. 4. Practical implications: The study has practical implications for the manufacturers, dealers, developers, architectural firms, individual consumers, investors, policymakers, industry experts and media to discuss and create a sustainable marketing practice for plastic door in Bangladesh. 5. Originality/value: The study will help to originate the value to the manufacturers, dealers, developers, architectural firms and individual consumers of plastic door if the effective and efficient marketing system can be practiced more rigorously for better proliferation of the segmented markets. As a result, marketers can incorporate the convenient marketing mix structure in order to provide an insight for the plastic door industry in Bangladesh to evaluate the effectiveness of their marketing strategies and tactics.

Keywords:Key Words: Channels of distribution, Market information, Marketing mix, Marketing system, Plastic door, PVC profile.

DOI:10.46333/ijtc/9/1/25

International Journal of Trade & Commerce (Vol: 9 Issue:1)