A Study on Consumer Perception Towards the Neem Products with Special Reference to Sivakasi Taluk

Author:R. Murugana*

Abstract:
Consumers are not having the awareness about the neem products its utility and unique features. Hence, they do not purchase neem product. As a result there is, lesser market scope for the marketers of neem products. This makes a cause for poor production. Also, the needs of consumers towards the usage of the products are many. They need neem as multi- purpose products. But, neem products do not give the benefits as desired by consumers. Regarding the production of neem products the producers are facing the problem of procuring finance, followed by marketing quality management, purchase of raw materials and labour. Sivakasi is the area in which the researcher deals with the perception of the customers towards the neem products, namely, neem oil, soap, medicines. In order to analyze the attitude of the customers of neem products and potential customers 100 respondents were administered with a well structured schedule.

Keywords:Key words: multi- purpose products, quality management, credit management, medicinal properties.

DOI:

International Journal of Trade & Commerce (Vol: 2 Issue:1)