Society for Global
Studies and Research

Chief Editor

Dr. S.K.S. Yadav
Department of Commerce
Meerut College, Meerut
U.P. (India)


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::Society for Global Studies & Research(SGSR)::
List of Volumes/Issues

International Journal of Trade and Commerce-IIARTC, Volume: 10(2021>), Issue: 1(Jan-June)

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1. Green Innovation Business (GIB) as a Comprehensive Entrepreneurship Model for Internationalization. The Case Study of BIO-FOM in the Urban Area of Guadalajara

Author: Vargas-Hern�ndez, José G., Pérez, César Omar Mora, Íñiguez, Miguel Angel Esparza ,(Pages: 1-16 )


This paper aims to analyze the functioning of an integral model of entrepreneurship in green innovation business (GIB) that is currently emerging and in the process of internationalization. Therefore, this work aims to study the central perspectives of technology based on entrepreneurship and develop a strategy that adapts to companies with an ecological basis to achieve internationalization. This article analyzes a particular company specializing in environmental bio- mineral organic fertilizer, where no chemical product is used to produce the composition. Instead, everything marketed is made up of a base of organic minerals and other organic compounds.
Keywords:Integral model, eco-efficiency, internationalization.

2. Bangladesh Extension Education Services Through Channeling Micro Savings Into Micro Investment to Create Entrepreneur

Author: Ali, Nawazeesh Muhammad, Wanasilp, Wanakiti, ,(Pages: 17-37 )


NGOs have played a key role in poverty reduction, creating entrepreneurs, and economic growth in Bangladesh through microfinance. Besides microfinance, NGOs like Bangladesh Extension Education Services (BEES) now offer micro-savings schemes and micro-investment opportunities to create entrepreneurs. But a significant obstacle to channeling micro-savings into micro-investment is loan outstanding. The study used secondary data collected from BEES for quantitative analysis. The study period is between February 2021 to May 2021 for analyzing data from2009-10 to 2019-20. Three different types of statistical analysis were undertaken: Correlation Analysis, Graphical Analysis, and Ordinary Least Square Regression Analysis. The study used three hypotheses to test the relationship between micro savings-loan outstanding, micro investment-loan outstanding, and micro savings-loan outstanding. The study found success in BEES programs of using microsavings to stimulate micro-investment and build entrepreneurship. Overall, the study found BEES to be very successful in channeling microsavings into micro-investment and recommend other NGOs to follow BEES success and engage in the micro-savings to micro-investment conversion program to build entrepreneurship. In addition, the study has recommended strong political-economic practices such as semiannual auditing by the Microcredit Regulatory Authority (MRA) to prevent such unethical practices.
Keywords:Micro Savings, Micro Investment, Loan Outstanding, Entrepreneurship, Political Economy and Development, Regulations.

3. Human Resources Practices for Retention in Business Process Outsourcing Industry in National Capital Region

Author: Yadav, S.K.S., Joshiya, Vikas Kumar, ,(Pages: 38-50 )


The most challenging job in todays competitive world for any organization is identifying, recruiting, and retaining a high-quality workforce. It is a fact that talent retention is a strategic tool to ensure competitive and corporate performance. In the war for talent, talented employee retention is getting more challenging day after day and continues to top the list of CEOS priorities. Today, most forwardthinking managers realize that having valued employees is what differentiates them from their competitors. Good people make an organization survive and flourish. With this awareness- comes that rapidly increasing focus on retaining key talent. Jobs are becoming more painful as the economy improves, and avoiding the possible attrition of talented workers needs extra attention. While some employee turnover may be considered unavoidable, job-hopping has been assuming proportionately large enough to cause concern to employers in recent times. This trend is not specific to any industry. Low retention is seen in almost all fields, but it is undoubtedly alarming in the B.P.O.s. In a highly competitive market, it has become imperative for B.P.O. organizations to look into the causes of low retention and develop a strategy for retaining ones employees. Increased employee turnover levels need to be monitored and managed carefully as they eventually affect the performance of the outsourcing organizations. Understanding the causes for low employee retention is the first step in developing employee retention strategies. Employee retention strategies provide effective employee communication to improve commitment and enhance workforce support for critical corporate initiatives. Meaningful work, work-life integration, respect for the individual, job security, and flexible work design are necessary ingredients of a successful talent retention strategy.This study mainly deals with analyzing the various retention strategies that B.P.O. companies use to keep top talent.
Keywords:talent retention, outsourcing, strategy, job satisfaction.

4. Application of CISG in the International Commercial Contracts

Author: Alam, Md. Habib, ,(Pages: 51-57 )


International sale contracts are parts of international commercial contracts. Drafting international sale agreement is being treated as a complex issue among lawyers and legal experts. The draftsman requires choosing a uniform law for drafting international sale contracts to avoid any conflict of laws between different Jurisdictional forums (i.e., domestic and international forums). Legal experts may choose the United Nations Convention on Contracts for the International Sale of Goods (CISG) 1980 to insert it into international sale contracts for its unique application character. CISG has been accessed by 94 countries (as of 25 February 2021) like Australia, the USA, China, Singapore, etc. Application of CISG into international sale contracts will ensure equal footing between contractual parties, fairness, reasonableness, justification, and international standard of interpretation subject to good faith under Article 7 of CISG. The main objective of CISG is to avoid trade barriers and promote uniformity of international sale laws among different jurisdictions. Scholars and legal experts supported that CISG is a successful sale convention among all other sale treaties. The present research paper aims to justify applying CISG into international sale contracts to promote the harmonization of sale laws among the trade community.
Keywords:CISG, International Sale Contracts, Harmonisation, Interpretation, Application.

5. A Study on the Reliability of Factors Affecting Buying Behavior of Households Due to the Childrens Influential Power: With Special Reference to Noida and Nearby Regions

Author: Chakraborty, Debjani, Agarwal, A.K., ,(Pages: 58-65 )


Researchers for its marketing implications are increasingly researching the influence of children on buying behavior of households. Due to the increase in population, rapid urbanization, changes in family structure, and change in socio-economic equations in the National Capital Region (NCR), the study on the influence of children in buying decisions has become more relevant nowadays. The exposure of social media and mass media has given rise to consumerism among children. The study focuses on testing the reliability of various factors that affect the buying behavior of parents and households because of childrens influential power. The study also analyzes the changes in the consumption pattern of families due to advertisements directed towards children. The paper focuses on evaluating the place a households tiniest members occupy in making buying decisions for families, especially studying the reliability of these phenomena. Marketers are always looking to increase their sales, and so they are pretty keen to know this aspect of opinion leadership shown by children within the family.
Keywords:Opinion Leadership, Childrens Influence, Buying Behaviour, Family Consumption pattern, Advertisements directed to children, Cronbach Alpha

6. Comparative Analysis of Investigation Imposed by SEBI on Price Rigging and Insider Trading

Author: Raj, P. Christopher ,(Pages: 66-72 )


The insider trading regulations of the year 2019 entirely replaced the regulations of the year 2015 and created an entirely new legal framework. Price rigging is an illegal act of forming bubbles which can burst anytime. A group of person agreed to simultaneously buy and sell stocks in circulation in bulk quantity which aggressively inflates the price. The new regulations introduced various restrictions and exceptions to the practice of insider trading and rejuvenated the whole meaning of insider trading in our country. From the analysis of insider trading for the past 2 financial year (FY) 2018-19 and 2019-20, Security Exchange Board of India has caught 119 cases of insider trading, which is higher than the number of cases detected by Security Exchange Board of India in any of the previous years since its inception. The paper analyses the reasons for violation of insider trading and the quantum of penalty imposed for violation of Insider Trading Regulation norms. Also analyze the year wise investigative cases taken and completed by the SEBI on violation of insider trading, market manipulation and price rigging. The analysis and findings will helps to the future research on insider trading and helps to the strict implementation of new regulation.
Keywords:Price Rigging, Insider Trading, SEBI, UPSI.

7. Relevance and Importance of Tibetan Diaspora in India

Author: Kumar, Sanjay, Gorshi, Anil, ,(Pages: 73-87 )


Tibet covers about 2.5 million sq km, vast, but 75% of this is primarily inhabited because of extreme climate. It is located between 28- and 38- degrees North parallels and 78 and 103 East meridian. Tibet is appropriately called the "Roof of the world" since it is the highest and the broadest plateau globally, ranging between 16000 and 11000 ft in height. For most of the year, mountains remain covered by a thick mantle of snow, with the lowest temperatures touching minus 40 degrees Celsius in the winter. The area is rich in metals and minerals like gold, iron, copper, coal, tungsten, uranium, manganese, tin, etc., which can make the country extremely rich if adequately exploited. Tibet is closely associated with India as its royal dynasty started from a descendent of Magadha, exiled from India. He became the ruler of Yarlung in 127 BC and was named Nyatra Tsangpo. The Indo Tibetan relationship had always been cordial. Buddhist spiritual leader Shantarakshita established the monastery "Samys Migyar Lhungi Dubpai Tsukla- Khang" at the request of then King Trisong Delson. However, the Sino- Tibetan relations were always bitter. Tibetans defeated China decisively in the year 763 and dominated it for almost 20 years there. However, after several reversals, China emerged as a strong power and claimed Tibet to be an integral part of the Peoples Republic of China. Tibetan Government has been in exile in India since 1959. Tibet always served as a buffer state between British administered India and China. India provided asylum to a large number of Tibetans and the Dalai Lama in the 50s.
Keywords:Diaspora, Boundary, Perspective, Karmapa, Strategic. Dispute

8. Critical Analysis of Water Pollution and its Impact on Society

Author: Kumari, Neelam ,(Pages: 88-94 )


Water pollution is a serious environmental issue in India as 70 percent of the surface and groundwater resources are contaminated by various pollutants such as biological, toxic, organic, and inorganic. Among all the largest sources of water pollution in India is untreated sewage. Agricultural runoff and unregulated small-scale industry are the other sources of pollution. Most of the rivers, lakes, and surface water in our country are polluted due to industries, untreated sewage, and solid wastes. The outcome of this mammoth problem is the rising socio-economic cost of poor water quality. Approximately 40 million liters of wastewater enter rivers and other water bodies every day, with a tiny fraction of the made quietly treated. Due to water pollution, the most badly hit class is the weaker sections of the society as these people primarily reside near central water bodies in India. As per the World Bank report, such releases of pollution in the up streams reduce the downstream areas economic growth. It reduces the growth of GDP in these regions, which creates a low impact on the overall GDP of the country. Almost half of the GDP is lost. Due to the polluted stretches in India, the agricultural revenues decrease to 9%, and a 16% fall in agricultural yields downstream areas. Some remedial measures should be adopted to protect the poor masses of the country. Water pollution near oceans, rivers, lakes should be controlled. Waste ingredients should not be disposed of in oceans, rivers, lakes, and groundwater. Controlled use of pesticides and fertilizers should be done to prevent runoffs of the material into nearby water sources. Clean water bodies will result in the sustained development of the country, particularly the vulnerable sections of society. The hour requires to control water pollution to achieve the vision of the healthy nation.
Keywords:Water Pollution, Unregulated Small Scale Industries, Waste ingredients, Vulnerable Sections.

9. Green Marketing Practices and Challenges to Indian Companies

Author: Tyagi, Aakanksha, Yadav, S.K.S. ,(Pages: 95-101 )


In this emerging world, the concept of sustainable development is gaining more importance as achieving growth at the cost of overexploitation of natural resources is no more favored. The environmentalists are targeting the industrial sector as the primary contributor to depleting natural resources. Hence, the industrial sectors are stressed more to take utmost care in these areas and fulfill the market demands. To overcome these difficulties, a new concept, named green marketing, has emerged in the present globalized world where the production, consumption, and marketing of the products can be carried out effectively to ensure environmental safety. This paper highlights the concepts and needs of green marketing. It explores the practices and challenges businesses have with green marketing. This paper also describes why enterprises adopt this concept and concludes that green marketing will continuously grow in the present market.
Keywords:Sustainability, Green Products, Environment, Green Initiatives.

10. E-Commerce: A Big Leap during Covid-19 Opportunities and Challenges

Author: Gupta, Shalini ,(Pages: 102-106 )


E-commerce has multiple advantages over the traditional business, both for consumers as well as sellers. It provides wider choices, lesser prices, less capital funding requirement, and broader market reach. Technology has served as a great enabler and leveler. It has seen unprecedented growth during Covid-19 due to the social distancing requirements and lockdowns. The dynamics of a business shift towards e-commerce will open up more employment opportunities to erstwhile weaker sections, tribals, women, MSMEs, and the young population looking to get into entrepreneurship. However, to leverage its potential to the optimum, digital infrastructure, government policies, private investments, and a shift in social perceptions need to be incorporated in tune with ecommerce to ensure inclusive and sustainable growth. The paper delves into all these aspects and suggests a way forward.
Keywords:E-commerce, consumer, market, employment, digital, policies, inclusive.

11. The Role of Humor Appeal in Advertising

Author: Siddhu, Vaishali ,(Pages: 107-117 )


Advertisement is an inseparable element of the promotional activities of a company. There are multiple ways in which a company designs its advertisement to attract and induce customers. For the FMCG sector, advertisements have become an essential part of the expenditure. Advertisements have a significant impact on society. Every section of society has its preferences and appealing factors. On one side, youth commonly relates to humor. On another side elderly aged people generally feel connected with emotional content. Nowadays, companies are paying huge attention to design an advertisement in such a way that appeals to their target market customers. People usually do not like to watch advertisements while watching TV or browsing on the internet. A component of humor can make the advertisement worth watching. It can considerably affect the buying decision of customers. The humor appeal can induce people to buy a product because they may feel an emotional attachment with that product as its advertisement makes them smile. We have many examples of advertisements like Pepsi Max, Heat Electric, Budweiser & Uber, etc. This paper has highlighted how humor in advertising is gaining massive recognition as it extensively affects peoples buying behavior.
Keywords:Advertisement, Humor, Emotion, Customer.

12. A Study of Working Womens Financial Literacy – A Case of Academic Institutions of Meerut

Author: Bagar, Vinod Kumar, Sijariya, Rajeev ,(Pages: 118-129 )


Post-independence has been a concerted attempt to improve womens literacy level and empowerment in India. But now lower level of financial literacy is one of the biggest concerns for Indian women. This paper aims to study working womens financial literacy and investment behavior. To assess the financial literacy level of working women, we surveyed which a questionnaire is prepared and distributed among the working womens in an academic institution of Meerut district. The study found that women were not feeling confident despite working in good positions while making their own investment decisions; we invested for a shorter period and had a moderate risk appetite. The study also reveals that the preferable investment avenue among women is fixed deposits.
Keywords:Financial Literacy, Financial Knowledge, Investment Avenues.

13. Impact of Banking Services on Social Enhancement of Rural People in Kanniyakumari District

Author: Indu, P.V., Geetha, P ,(Pages: 130-138 )


Banks are the most crucial part of the financial system of a country. Banking in India plays a vital role because a vast majority of the population resides in villages, and banks are one of the primary sources of meeting their financial needs. Since villages are considered the backbone of the nation, the improved socio-economic status of the rural population is vital to the development of the country. Through various efforts that the government and other policy makers had taken, some people remained outside the purview of the formal banking system. However, the financial inclusion program has brought a tremendous change in this situation. Today, most people are making use of the various banking facilities available. In that context, the researcher tries to throw some light up on the impact of banking services on rural people in the study area through this study. The researcher here aims at analyzing if the utilization of banking services has enhanced the lives of rural people in society. The study concludes with the finding that banking services impact rural lives; however, the impact is minimal and needs more focus to bring a considerable positive change in the lives of rural populations.
Keywords:Enhancement, Impact, Lifestyle, Empowerment, Social

14. An Inventory Model for Cubic Deteriorating Items Carry Forward with Weibull Demand and Without Shortages

Author: Sahoo, Chandan Kumar, Paul, Kailash Chandra, ,(Pages: 139-149 )


This paper presents an inventory model for deteriorating items with a uniform replenishment rate with Weibull demand and without shortages. The deterioration rate is a cubic polynomial as a function of time. The purpose of this paper is to minimize the total cost in which deficits are not allowed. A numerical example is presented to illustrate the model. The sensitivity analysis of the optimal solution concerning various parameters is also studied the total optimal average variable inventory cost as the models actual performance.
Keywords:Weibull Demand, Cubic Deterioration, Shortages, Deteriorating Items

15. Socio-Economic Ambience of Slum Dwellers, Kamlapur Area of Dhaka, Bangladesh

Author: Ahmad, Shamim ,(Pages: 150-166 )


The study has been conducted to analyze the socio-economic condition of slum dwellers living around the Kamlapur area, Dhaka. It focuses on the central issue of whether the slum dwellers of Dhaka city receive their basic needs & constitutional rights or not. The study is based on both qualitative & quantitative. Under the quantitative approach, the sample size of primary data is 50 and collected from the slum dwellers living in the Kamlapur slum area. On the contrary, the secondary data have been gathered from the various journals, articles, books, thesis papers & newspapers published at different times. The study emphasizes the issues that the slum dwellers are deprived of, especially the essential requirements, the basic needs they are supposed to get constitutionally as citizens of Bangladesh. In different research studies, it is found that most of them cannot afford their subsistence level of livelihood instead suffer from deprivations & miseries. Sanitation becomes out of their reach. An immediate effect is often visible due to the shortage of urban services & the poor socio-economic status. They cannot afford safe water & water supply. As a result, they suffer from many kinds of health issues, especially diarrhea, dysentery,& many other water bear diseases as their daily companies. The study also finds several emerging & challenging aspects that prevent the slum dwellers from maintaining a standard of living rather than living in unclean surroundings with an acute want of healthy food, nutrition, treatment, safety, & necessary governmental assistance. With a view of solving these problems the slum dwellers are experiencing, the study suggests a few of the effective measures that can be implemented to minimize the issues and raise the living ambience of the slum dwellers through the active implication of the policies.
Keywords:Socio-economic, Slum, Livelihood, Basic Needs, Framework

16. An Empirical Study on the Impact of Governments Economic and Monetary Policies on Real Estate Stakeholders: With Special Reference of Delhi-NCR

Author: Yadav, S.K.S., Etoria, Renuka, & Roshan, Aman ,(Pages: 167-176 )


The real estate sector in India is hoped to reach US$ 1 trillion by 2030. By 2025, it will contribute approximately 13% to Indias G.D.P. Indian real estate developers have changed gears and accepted fresh challenges. The most significant change has been the shift from family-owned businesses to professionally managed ones. Rapid urbanization, the emergence of nuclear families, and increasing household income are likely to remain the critical indicators for growth in all spheres of real estate, including residential, commercial, and retail. Fast urbanization in the country is pushing the development of the real estate. Customers are increasingly looking to do more leg work online before involving the experts. The study investigates the relationship between economic and monetary policies on the factors influencing seller and dwellers perspectives towards real estate. Moreover, the study provides essential information regarding sellers and dwellers that can make effective decisions in identifying the more influencing factor of real estate in India. The research is empirical, and a random sampling method is used. Well-drafted two questionnaires (one for investors and the second for Office bearers of Realtors) were collected from 800 respondents (i.e.400 investors, 400 office bearers of Real Estate Funds, etc.). The sample area is Delhi –N.C.R. comprising five essential cities: Ghaziabad, NOIDA, Faridabad, Delhi, and Gurgaon. The study also found a significant relationship between the economic & monetary policy bought by the Modi government and the condition of the real estate sector for dwellers. The buyers are not untouched by the governments monetary policy. Therefore, the Modi government should be concerned for the buyers as the property investment is not a minor decision, and hence, it should be made favorable for the dwellers. On the other hand, the builders are not happy with the policy, and thus due to that consequence, they found the economic policy as for no benefit.
Keywords:Economic and Monetary Policies, Real Estate, Builders, Dwellers, Natural Factor, Market Factors.

17. Factors of Taking COVID-19 Vaccination: A Study on Urban Community Health Workers and Their Family Members in Bangladesh

Author: Islam, Asma ,(Pages: 177-189 )


Coronavirus Disease 2019 (COVID-19) pandemic has turned into a global public health epidemic and an emergency. It is because the Human body develops immunity after receiving the Corona vaccine. But vaccine hesitancy was one of the top ten public health hazards. Vaccine hesitancy starts from public debates about medical, ethical, and legal issues. This study aimed to discover the underlying factors influencing COVID-19 vaccine uptake and vaccine hesitancy among Bangladeshi urban community health workers and their families. The quantitative study used convenient sampling to collect data and used univariate and bivariate analysis to identify the underlying factors related to COVID-19 vaccine uptake. After that, some case studies have been done to learn more in-depth about the significant aspects. In this report, older and married people were found to be more likely to receive vaccinations than younger people, and full-time workers were found to be more likely to receive vaccinations than others. Furthermore, In corona crises and corona prevention-related variables that were eager to be vaccinated vaccine enrollment, and family members who have been vaccinated were all found to be strongly related to vaccination receipt. Finally, in both the case study and the Likert scale review, it was discovered that people who were more aware of Corona-related prevention and vaccination were more likely to take the vaccine than others.
Keywords:Covid 19, Pandemic, Vaccine, Vaccine Hesitancy.

18. Technology-Based Entrepreneurship and Its Prospect in Bangladesh

Author: Saif, Samira Binte ,(Pages: 190-209 )


This research is based on a two-technology based enterprise of Bangladesh Q-Cash and Aamra Product. This assignment help me to learn about the practical knowledge and different types of marketing strategy ,financial performance of technology based industry and the scope and opportunity of this industry. Q-Cash and AamraProducts are thetwoleading tech- industry of our country. This assignment has been based on my experience and practical knowledge gather from technology-based company of Bangladesh.An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards. Entrepreneurship that proves to be successful in taking on the risks of creating a startup is rewarded with profit , fame and continued growth opportunities .Technology based entrepreneurship is an investment in a project that assembles and deploys specialized individuals and heterogeneous assets that are intricately related to advances in scientific and technological knowledge for the purpose of creating and capturing value for a firm.Technology based entrepreneurship is a form of business leadership based on the process of recognizing high- potential, technology –intensive business.
Keywords:Technology, Entrepreneurship, Business, Leadership, QCash, Aamra Product

19. Impact of Workforce Diversity on Employee Performance: An Empirical Assessment of Sugar Mill, Meerut, Uttar Pradesh

Author: Pal, Savita, Jain, Mukesh Kumar ,(Pages: 210-219 )


Generational diversity among the workforce has been accepted as one of the intended capabilities to add to the organizations productivity in todays competitive world. The main objective behind conducting this study is to know the significant impact of the diversity of the workforce in the sugar industry in Meerut. Different dimensions relate to the diversity of the workforce in an organization such as age, education, workforce experience, the religion of employees and the last variable is organizational tenure which was measured as an independent variable, and performance of employees, which consider as the dependent variable. For this study, random sampling was used, and data were collected personally from 500 respondents working in Sugar Mills in Meerut. In addition, structure Equation Modeling was used to know the impact among different variables used to measure employee performance. The study results conclude that there is a positive impact on the performance of employees of different dimensions of workforce diversity such as age, educational status, religion, employee experience except for organizational tenure.
Keywords:Sugar Mill, Employee Performance, Workforce Diversity

20. New Normal and Covid-19: Impact on Education, Economic, Business Strategies, and Management of the Supply Channel

Author: Esenung Marma Ani ,(Pages: 220-223 )


The book entitled "New Normal And COVID-19, Impact on Education, Economic, Business Strategies, And Management of The Supply Channel" is an appreciate able work by the editors as it belongs to contemporary issues. It included the address of the chief guest of the e- International Conference on Impact of New Normal and COVID-19 on Education, Economic, Business strategies And Management of the Supply Channel by Qazi Khaliquzzaman Ahmed Chairman, Dhaka school of economics (DScE). It goes without saying that COVID 19 affects all over the world. Now the most important issue is the post-COVID 19 new normal. Basically, it means what will happen next. What people should do or not do as long as which step the public sector and private sector should take for their overcoming.
Keywords:Covid, Education, Economic

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