1. Fashionable Tourism in Mauritius: A Case Study of Cultural Attraction Atmospherics
Author: Jacquelene Robecka*, Satayadev Rosuneeb, Jessica Pattisonc aProfessor of Fashion Design and Merchandising, School of Architecture and Design, University of Louisiana, Lafayette, 70504, USA, Email address: robeck@louisiana.edu bAssociate Professor of,(Pages: 1-10)
Abstract:
Atmospherics is a term previously used in retailing, hospitality,
marketing and psychology research. Others have shown that the use of
atmospherics increase tourist and customer patronage. Mauritius is
known as a destination vacation island primarily because of its beaches.
Tourists stay in hotels and visit tourist attractions perhaps unaware of the
interior environment and its portrayal of the heritage and culture of
Mauritians. This study bridges fashion to interior furnishings and
furniture as it is seen in hotels, museums, and cultural attractions on the
island of Mauritius. This study investigates sixteen tourist venues that
used atmospherics to enhance tourism venues inducing visitors to
appreciate their stay and return for more visits. Research identifies the
elements of furnishings, reflecting heritage, that have represented in
fashion, reflecting the culture of Mauritians, as seen in hotels, museums,
and cultural attractions.
Keywords:Atmospherics, cultural tourism, fashion, heritage tourism,
interior furnishings, Mauritius
2. Fakruddin Foods: Which Way to Go?-A Case Study
Author: A. F. Wazir Ahmada, Md. Shahriar Parvezb, Md. Zahir Uddin Arifc* aAssistant Professor, School of Business, University of Liberal Arts Bangladesh, Dhaka, Bangladesh. E-mail-Id: bLecturer, School of Business, City University, Dhak,(Pages: 11-36)
Abstract:
It is believed that the economy of Bangladesh is on the threshold of
achieving significant growth in the coming years. Ready or pre-cooked
food retailing may take a boom in recent future. The case study discusses
the early development stages of the business and the recent growth
including the diversification scopes those are considered feasible. The case
depicts the social changes in urban life of this small country, which puts a
heavy impact on the consumption behavior and food habit.
Expected learning outcomes ? The goal of this case study is to illustrate the
challenges that exist in the decision making and implementing process of
product diversification and market expansion yet maintaining the
distinctive competencies. The following are the expected learning
outcomes: the importance of forecasting in changing markets, maintaining
the quality and core competencies, role and challenges of related and
unrelated diversification in business expansion using an appropriate
project structure.
Keywords:Expansion, Diversification; Competencies; Consumer taste and
preferences; Supply chain management.
3. A Development of Healthy Promotion Model by E-SAN Folk Healer 's Wisdom
Author: Patthira Phon-ngam* Chairman of Doctoral Degree Program, Faculty of Humanities and Social Science, Loei Rajabhat University Thailand, Email address: p-patthira@hotmail.com,(Pages: 37-48)
Abstract:
The purposes of research were: (1) to study the knowledge used by local folk healers,
the condition of healing and services, the acceptance of the methods used by the folk
healers in Loei Province, and (2) to develop the model for the promotion of the
community health with the herbal wisdom of I-san folk healer participated by the
related stakeholders. Mixed methods of quantitative and qualitative research were
applied, the quantitative research was used in the survey, and the quantitative
research was used in an in-depth interview, the participatory observation, and focus
group discussion. The target groups in this study consisted of the registered folk
healers from 14 districts of Loei who still perform the healing, the local people who
get the services or used to get the services from the folk healers, the senior people in
the areas, and Thai traditional medicine scholars. The findings were as follows.
1. All folk healers treat the illness according to the systems of human body. The
healing condition in which the folk healers used was related to the belief of local
culture that the folk healers believe, including (1)the belief in the causes of illness, (2)
4 elements and 5 aggregates of life, (3) astrological belief on fate, (4) astrological
belief on the causes of illness, (5) the belief on the 4 elements of life, (6) the belief in
the rite of Thai traditional medicine, (7) the belief and the rite on the herbs, and (8)
the belief on the village herbs and the elimination of illness. The acceptance on the
healing methods of the folk healers in Loei indicated that the patients and the
relatives are satisfied with the results of healing, because the symptoms of illness
were disappeared. Some people were back to normal, however, everyone can go back
to live life and to work normally as before.
2.The results from the development of the healthy promotion model in community
with the knowledge on herbs of the folk healers using participatory action
Keywords:folk healer, wisdom, community, health, healthy promotion, community
health promotion
4. The Rise of Strategic Management in the Relation to Non-Profit Intellectual Capital in Social Service Non-Profit Organizations
Author: Salabh Mehrotra* Associate Professor, Neelkanth Group of Institutions, Modipuram, Meerut (U.P.) India Email address: smehrotra13@gmail.com,(Pages: 49-66)
Abstract:
Very little systematic research has examined the applicability of strategic
management concepts including SWOT (strengths, weaknesses, opportunities and
threats) analysis, industrial organization, resource-based view and core
competency, knowledge-based view, Balanced Scorecard and intellectual capital
(IC) through the eyes of strategic management development in the non-profit
context. This paper aims to examine the above concepts in the light of the unique
non-profit environment and determine which one is most applicable to social
service non-profit organizations (SSNPOs) in the knowledge economy. Based on a
review of the development of strategic management with a focus on the above
concepts within the non-profit context, this paper argues that the IC concept is
more effective compared with the other concepts in the social service non-profit
sector. The paper is considered as a starting point and serves as a milestone in
applying IC as a strategic management conceptual framework in the social service
non-profit sector. It helps to build a nascent body of literature suggesting that IC
can be used as a competent strategic management conceptual framework in the
social service non-profit sector. A better understanding of the strategic
management development in the non-profit context also helps non-profit leaders to
appreciate that IC is the most appropriate strategic management concept in
SSNPOs. The increased awareness of the IC concept in SSNPOs, as a result of
this paper, will probably generate further research from both academic scholars
and non-profit practitioners.
Keywords:SWOT, Intellectual Capital, Social Service Non Profit Organization,
Industrial Organization (I/O), Resource-Based View (RBV) ,Knowledge-Based
5. Perceptions of Various Stakeholders on FDI in Indian Retail Sector in Hubli-Dharwad an Empirical Study
Author: Chetan Hirematha, Kiran Ambekarb, Akash Mathpatic aSr.Lecturer, Kirloskar Institute of Advanced Management Studies, Harihar-Pune, India. Email address: hirechetan@gmail.com . bSr.Lecturer, Global Business School, Hubli-Dharwad, India. Email address:,(Pages: 67-73)
Abstract:
The emerging economies of BRICK countries have attracted world attention.
Many Multinational Corporations are keenly following these economies to en-cash
the opportunities. India with world?s second largest population is a potential
market for most of the fast moving consumer goods, durables etc... As a result
many retail giants are lobbying for direct investment in the country. These giants
argue that their entry would help all the section of the society. However the views
of the established traditional players negate the above argument. The efforts of the
present UPA Government to allow majority stake to foreign investors in the
Indian retail sector are strongly opposed. At this juncture a study on Perception of
various stakeholders on FDI in retail is appropriate. In a primary survey about 30
stakeholders? perceptions regarding aspects of FDI are measured and analyzed
using one way ANOVA. The study found that the perceptions varied across age
and income groups.
Keywords:Emerging Economies, Foreign Direct Investment, Retail Stake
Holders
6. Employees' Satisfaction Towards E-HRM In Organizations
Author: Sonam Jain a*, K.C. Goelb a*Reaserch Scholar at Mewar University, Chittorgarh, Rajasthan (India). bEx Dean of CCS University,Meerut, and Ex HOD, Department of Commerce, SD (PG) College, Muzaffarnagar, U.P (India).,(Pages: 74-80)
Abstract:
Electronic HRM is increasingly gaining importance within working organizations
and many of its adherents assume and express its advantages. It also refers to the
processing and transmission of digitized information used in HRM, including text,
sound and visual images, from one computer to another. E-HRM is a way of
implementing HR strategies, policies, and practices in organizations through a
directed and conscious support of and with the full use of web-technology-based
channels. The word 'implementing' in this context has a broad meaning, such as
making something work, putting something into practice, or having something
realized. E-HRM hence, is a concept - a way of 'doing' HRM. . Scientific support,
however, is scarce and there is a lack of clarity regarding the contribution of e-
HRM to HRM effectiveness. Efficiency, service delivery and standardisation goals
are commonly realised. Some evidence of a transformational impact of e-HRM was
found, as HR staff has more time and information to support the organisation in
achieving its business strategy. Technology has recently developed in a way that
enables e-HR to make a mark, especially with the introduction of corporate
intranets and web-enabled HRIS. The nature of the development path, however,
varies considerably from one organisation to another organisation.
Keywords:Electronic HRM (E-HRM), Virtual HRM, Web-based HRM, Human
resource information system.
7. Inflow of FDI in Banking Sector
Author: Deepika Madana, Renu Tyagib aAssistant Professor, TCM College of Engineering, Gannaur Email: dipika.madaan@gmail.com bAssistant Professor, TCM College of Engineering, Gannaur Email: tyagi.renu01@gmail.com,(Pages: 81-91)
Abstract:
Foreign direct investment is the investment made by a foreign individual or company in
productive capacity of another country. It is the movement of capital across national
frontiers in a manner that grants the investor to control over the acquired asset.
Inflow of Foreign investment is the main economic activity for the development of country.
There are two basic types of foreign investment.
1.) Foreign direct investment
2.) Foreign portfolio investment
This abstract is based on the foreign direct investment in banking industry in India. Banking
sector is the main sector of a country. Because over all development of the country is fully
dependent on the growth of banking sector. Banking sector creates the infrastructure
development as well as economical development.
The performance of foreign banks in India and compare the foreign bank to the Indian
domestic banks whether public banks or private banks. There are various angles in which
analyze the performance of foreign banks like according to the investment, growth, market
share, profitability etc. On the basis of all these angles researcher is analyzing the
performance of foreign banks in India. The banking industry in India seems to be unaffected
from the global financial crises which started from U.S in the last quarter of 2008. Despite
the fallout and nationalization of banks across developed economies, banks in India seems to
be on the strong fundamental base and seems to be well insulated from the financial
turbulence emerging from the western economies. The Indian banking industry is well
placed as compare to their banking industries western counterparts which are depending
upon government bailout and stimulus packages.
The strong economic growth in the past, low defaulter ratio, absence of complex financial
products, regular intervention by central bank, proactive adjustment of monetary policy and
so called close banking culture have favored the banking industry in India in recent g
Keywords:Foreign direct investment, Indian banking industry, Foreign portfolio
investment
8. Brand Consciousness on Personal Care Products among Adults with Special Reference to Chennai City
Author: B. Menakaa, R. Ganapathib aAssistant Professor, Department of Business Administration, Bonsecours College for Women Thanjavur. Tamil Nadu? 613 001 Email Address: menakart@gmail.com bAssistant Professor, Directorate of Distance Education, Alagappa Un,(Pages: 92-109)
Abstract:
The consumer who is resourceful and clever makes a crucial decision of buying a
particular brand of product among so many offered to him. Many factors weigh
with this decision-making. Consumers differ widely in their tastes, preferences,
their family background, economic and social status, income and age. They buy
different brands of articles and food items for daily consumption and for future
use. The present study is to find out the brand loyalty and purchasing decision for
the personal care products and to measure the satisfaction level towards the brands
and the factors there in. The Research Design which is used in this study is
"descriptive research design". The information relating to profile of the company
has been gathered from various journals, books and other secondary sources. The
internet, the richest sources of information has contributed largely to the
secondary data collection. Convenience sampling is used in this study. The study
is conducted considering the prevailing condition, which are subjected to change
in future. The above study revealed the awareness level about the personal care
products among the respondents, factors influencing the purchasing decision,
brand loyalty and the satisfaction.
Keywords:Descriptive Research Design, Brand Consciousness, Brand
Image, Brand Loyalty
9. Programme for promotion of Village Industry and MSE Cluster - Rural Industry Service Centre (RISC) -A Key Driver for Development of Khadi and Village industry and MSE
Author: Babli Chauhan* Assistant Professor, Department of Commerce, S.P.C. (PG) Degree College, Baghpat Email address: bablichauchan67@gmail.com,(Pages: 125-137)
Abstract:
Worldwide, village micro and small enterprises (MSEs) have been accepted as the
engine of economic growth and for promoting equitable development. In India,
village and MSEs play a pivotal role in the overall industrial economy of the
country. It is estimated that in terms of value, the sector accounts for about 39 per
cent of the manufacturing output and around 33 per cent of the total exports of the
country. In recent years, the village and MSE sector has consistently a registered
higher growth rate compared to the overall industrial sector. The major advantage
of the sector is its employment potential at low capital cost. As per available
statistics, this sector employs about 31 million persons spread over 12.8 million
enterprises and the labour intensity in the village and MSE. This sector is
estimated to be almost four times higher than the large enterprises. In India, the
funding of micro enterprises is aligned with SHGs. Programme for promotion of
village Industry Cluster-Rural Industry Service Centre (RISC) really a key for the
development of Khadi and village industry. The author in this paper indicates the
various facts regarding RICS.
Keywords:Micro and Small Enterprises (MSEs), khadi and cottage industries,
village industries, Rural Industry Service Centre (RISC).
10. A Study on Consumer Perception Towards the Neem Products with Special Reference to Sivakasi Taluk
Author: R. Murugana* aProfessor & Head, Post Graduate Department of Commerce, Sri Kaliswari College, Sivakasi ? 626 130 Email Address: murugan_captain@yahoo.co.in,(Pages: 110-124)
Abstract:
Consumers are not having the awareness about the neem products its utility and
unique features. Hence, they do not purchase neem product. As a result there is,
lesser market scope for the marketers of neem products. This makes a cause for
poor production. Also, the needs of consumers towards the usage of the products
are many. They need neem as multi- purpose products. But, neem products do not
give the benefits as desired by consumers. Regarding the production of neem
products the producers are facing the problem of procuring finance, followed by
marketing quality management, purchase of raw materials and labour.
Sivakasi is the area in which the researcher deals with the perception of the
customers towards the neem products, namely, neem oil, soap, medicines. In order
to analyze the attitude of the customers of neem products and potential customers
100 respondents were administered with a well structured schedule.
Keywords:multi- purpose products, quality management, credit management,
medicinal properties.
11. Redefining Capitalism: Questions on Future and Survival
Author: Paritosh .K. Roopaka* , Ritu Jainb aAsst. Prof. Vidya School of Business, Meerut, Email Address: pkroopak@gmail.com bAsst. Prof. Vidya School of Business, Meerut,,(Pages: 138-149)
Abstract:
The current world wide recession has once again shaken the root of
capitalism and its long run survival. In the past century, most
progressive economists believed that capitalism is the only form of
economy that could be more stable and survive forever but the recent
trends and trauma in most economies have changed the notions of
economists, policy makers and the governments. This paper gives an
insight into the root cause of economic and societal problems generated
due to failures of premises of capitalism. It further tries to suggest the
ways and the changes that can help to overcome the problems and making
capitalism more meaningful and stable in the present socio-economic
conditions and making it more efficient.
Keywords:Capitalism, Socio-economic conditions, neoliberals
12. User Gratification of a desire Services on TVS two wheeler in Karnataka, a case study in Mysore Abstract User
Author: Venkatesh. R* Guest Faculty, DOS in Commerce, Manasagangothri, Mysore University, Mysore-570006, Karnataka, Email Address: venkateshrmysore@gmail.com, venkateshr1mysore@gmail.com,(Pages: 150-163)
Abstract:
User gratification of a desire means user satisfaction or customer satisfaction,
Increased competition is forcing business to pay much more attention to satisfying
customers, including by providing strong customer service. It may help the reader
to notice the role of customer service in the overall context of product or service
development and management. We are in business to meet our customer?s
expectations and to do so in a way that creates a positive and favorable experience
for them. This experience is based on consistently meeting their expectations in
all we do. This does not mean we will always agree or never have issues.
They focus employees on the importance of fulfilling user?s expectations.
Furthermore, when these ratings dip they warn of problems that can affect sales
and profitability. These metrics quantify an important dynamic.
In researching gratification of a desire firms generally ask users whether their
product or service has met or exceeded expectations. Thus, expectations are a key
factor behind gratification of a desire. When users have high expectations and the
reality falls short, they will be disappointed and will likely rate their experience as
less than satisfying. For this reason, a luxury resort, business ideally is
continually seeking feedback to improve user gratification of a desire. Their
principal use is two fold with in firms, the collection, analysis and dissemination
of these data send a message about the importance of tending to users and
ensuring that they have a positive experience with the firms goods and services.
In this empirical study I would like to emphasis on A Case study on two wheeler
User gratification of a desire Services of T.V.S Ltd in Karnataka.
Keywords:User gratification of a desire Services, trade or profession, surpass,
13. Right to Information Versus Indian Judiciary: An analysis
Author: Dwarika Prasad* Faculty of Law, Meerut College, Meerut Email address: dpmcm72@gmail.com ,(Pages: 164-168 )
Abstract:
The Court must be the most accountable institution in any democracy
because of its vital role as a watchdog. In fact, judges must be held to
standards that are higher than any other government officials. This can
be, only if RTI Act is made applicable to the Supreme Court. That will
ensure that the court, like any other institution, is accountable to the
people.
Any legislation of Indian legislature has binding force on each organs
including judiciary until the same is declared ultra-vires. As a guardian
of Constitution, Judiciary has empowered only to check the
constitutionality of particular legislation on well founded grounds and to
interpret the provisions. So long as any Act stands valid, it must be
observed by the judiciary. Same is true in respect of R.T.I. Act 2005.
The Court is not covert coward but an eloquently open and fearlessly
frank institution. Secrecy is incompatible with the judiciary; otherwise
our democracy will become a travesty and they have not humanity will
face authoritarian governance by a proprietariat oligarchy.
Keywords:Proprietariat oligarchy, eloquently open, dubious guise,
wrested the power
14. An Assessment of Corporate Social Responsibility of Small Manufacturing Firms
Author: Vipul Chalotra* *Assistant Professor, Department of Commerce, University of Jammu, Udhampur Campus. J&K, INDIA Email address: vipulchalotra@gmail.com,(Pages: 169-177)
Abstract:
Imparting an outstanding corporate responsibility had become tag of the
contemporary business. Corporate social responsibility augments the
business image, adds on the profitability, generates wider market share,
recognizes its duties towards the society, and develops confidence in the
minds of the customers and so on. The present study assesses the
corporate social responsibility of 44 small manufacturing units operating
in District Udhampur of J&K State. The research framework was
examined by empirical analysis of primary data collected. Validity and
reliability of the scales in the construct were assessed through BTS and
Cronbach-alpha. The results of Chi-square, linear regression analysis
revealed positive association of societal safeguard with corporate social
responsibility, corporate social responsibility promotes ethical
considerations of small scale manufacturers and adoption of corporate
social responsibility leads to effective relationships. Further, Government
should appreciate and come up with more and more amenities in order to
promote social welfare.
Keywords:Corporate Social Responsibility (CSR), Small
Manufacturing Firms, Business
15. Analytical Study of FDI in India
Author: Preeti Rani* Assistant Professor, Department of Commerce, Govt. (P.G.) College, New Tehri, Uttarakhand, Email address: dr.preetirani@yahoo.com,(Pages: 178-189)
Abstract:
The present paper tries to study the trends and pattern of FDI in India.
The paper also studied that what is the limit of investment in different
sectors of the economy and what are the sectors where the investment is
banned. Another objective of the study is to analyze the yearly sector-wise
investment of FDI in India. The study helps to find out which country has
made how much investment during the last five years. For the purpose of
study secondary data has been collected from various journals, magazines,
and websites particularly annual report of RBI 2011-12. The statistical
tools i.e. Mean, Standard Deviation and Kurtosis has been used to analyze
the data. The study reveals that that during first two years the investment
has increased then it goes down and in 2011-12 it is maximum. The study
also reveal that majority of the investment are coming from few countries
like Mauritius, Singapore, U.S.A. Japan and Netherland. Bulk of the FDI
is concentrated in few sectors like Manufacturing, Construction,
Financial services, Real estate and Communication. Despite increase in
FDI the variation between the sectors is very high which shows that there
is unequal distribution of investment in different sectors. The study also
reveals that there are good future prospects from countries from where the
investment is low. The study also reveals that since the FDI is
concentrated only in few sectors there are good future prospects of FDI in
other sector where investment is low.
Keywords:FDI (Foreign Direct Investment), Mean, Standard Deviation,
Kurtosis, Playkurtic, Lepokurtic
16. A Study of Relationship between Education Infrastructure and Economic Growth in Madhya Pradesh
Author: Surya Prakash Tripathia*, Mansi Kukrejab, Neeru Joshic a*,b,c Asst. Professor IBMR, IPS Academy, Indore (M.P), India, Email Id: spmanitripathi@gmail.com,mansikukreja80@yahoo.com,neerujoshi1206@gmail.com,(Pages: 190-205)
Abstract:
The role of education in facilitating social and economic progress is well
recognized. It opens up opportunities leading to both individual and group
entitlements. Education, in its broadest sense of development of youth, is the most
crucial input for empowering people with skills and knowledge and giving them
access to productive employment in future. Improvements in education are not
only expected to enhance efficiency but also augment the overall quality of life.
Thus it seems the State is striving more and more for expanding higher education
in Madhya Pradesh, however, the very foundation of higher learning, the primary
education is still one of the major challenges for the government. The state still
demonstrates slow pace in terms of performance on four basic variables used in
computing Educational Development Index [EDI] at the primary level. But inspite
of only 4247 new government primary schools has been opened in 2008-09.
And share of government schools to total school is increased by 0.20 percent only.
Until and unless, the easy access, basic infrastructure & availability of quality
teachers is not pledged at the primary level, the goal of universalization of
education would remain a distant dream. Infrastructural misery of Madhya
Pradesh is also depicted in the level of electricity connection in schools which
demonstrate that only 10.74% primary and overall 20.56% schools are having
electricity connections. Still there are large numbers of schools that are located in
interior areas and are devoid of electricity. For a long time, poor performance on
the basic schooling front was attributed to a lack of schools and teachers on the
supply side, and poverty, parental attitudes, social barriers and prevalent social
customs on the demand side. As noted earlier, significant progress has been made
on both fronts. Recent research indicates that an important factor explaining both
the high drop-out rates and also the persistence of out-of-s
Keywords:Education Infrastructure, Economic Growth, Improvements in
education, poverty, Human capital
17. Education Infrastructure, Economic Growth, Improvements in education, poverty, Human capital
Author: Abhishek Jain a*, K.C. Goel b aResearch Scholar at Mewar University, Chittorgarh and Manager, Supply Chain Management Dept. Apollo Tyres Ltd, Gurgaon, Haryana, India b Ex Dean and Ex HOD, Dept. of Commerce, SD(PG) College, Muzaffarnagar, U.P., India,(Pages: 206-217)
Abstract:
A supply chain is the network of agencies to perform a set of operations
from procuring raw material, transforming the raw material in to
finished goods, storing them, distribution to the final customers and
render the quality services through a team work of internal employees
and external partners like suppliers, supplier?s suppliers and
distribution channel members. The core supply chain we can describe as
a relay game in which the participant or each players either the facility
or an individual pass on the baton effectively from one to other until it
reaches the final player-?The customer?. Supply chain has to be timely
monitored for optimizing business processes through understanding
better working processes and evaluating self performances, this can be
done by benchmarking or using a Balance Score Card approach.
Keywords:Supply chain, Benchmarking, Balance Score Cards
18. A Study of HRD Climate Prevails in Private Engineering College and Difference in Perception of Male and Female Employees
Author: Mukesh Kumar Parashara*, Murlidhar Pangab a*Registrar, Shri Vaishnav Institute of Technology & Science, Indore (MP) E-mail- muh90@yahoo.com bDirector, Medi-Caps Institute of Techno-Management, Indore (MP) E-mail- panga006@gmail.com,(Pages: 218-225)
Abstract:
The organizations are attaching great importance to human resources because
human resources are the biggest source of competitive advantage and have the
capability of converting all the other resources in to product and services. The
effective performance of this human resource depends on the type of HRD climate
that prevails in the organization, if it is good than the employee?s performance will
be high but if it is average or poor then the performance will be low. The study of
HRD climate is very important for all the organization and the Education sector is
not an exception, especially in the present situation of grooming of professional
studies. The present study is an attempt to find out the type of HRD climate that
is prevailing in Shri Vaishnav Institute of Technology & Science a private
engineering college in Indore. The researchers have also tried to find out the
perception of employees regarding HRD climate prevailing in the institute and
difference in the perception of employees on the basis of gender. The researcher
collected the data from the employees of the above engineering institute using
structured HRD climate questionnaire. The data were analyzed using various
statistical tools. The result shows that the HRD climate in private sector
engineering college is average and the perception of employees regarding the HRD
climate does not differs significantly on the basis of gender. The paper ends by
offering useful suggestions to the management involved in the running of the
private engineering college.
Keywords:Human Resource, Human Resource Climate, HRD mechanism
19. A study on how Teenager?s influence their parents to purchase a two wheeler for their use: An Empirical Analysis
Author: A.S.Mohanrama*, C.Madhavib a*Department of Management Studies, St.Joseph?s Collrege of Engineering, (Affiliated to Anna University), Mamallapuram Road, Chennai 600107, Cell 9940022016 Email Id: mohanram31@sify.com bReader, Annamalai University, Ann,(Pages: 226-237 )
Abstract:
The focus of this research is parent and child decisions about the purchase
of products used by teenagers especially the purchase behaviour, purchase
decision process and the response of parents. The research has been carried
out fewer than two headings: (1). Analysis of purchase behaviour of
teenagers and (2). Parent?s response on the purchase decision
Teenagers indulge consumer information search prior to decision-making.
After thoroughly obtaining the information about the two-wheeler, they
employ emotional strategy to materialize their purchase decision process.
It is also noted that teenagers? are also influenced by friends/peers.
Friends/peers are an important socializing influence, operate most
strongly in socio oriented communication pattern. Hence, for the purchase
of two wheeler, teenagers also employ logical strategy to achieve their
purchase decision. It was also identified that purchase behaviors of
teenagers are mainly related to decisional influence rather than
information search
Teenagers apply both emotional and logical reasoning while applying
their strategy on their parents for their purchase approval. Parents feel
that two wheeler is an essential item for the teenagers to go various places
in connection with their academic requirements like going to college,
library ,visiting their peers for subject clarifications etc. Also, possession
of two wheelers by the teenager will be of much use in the family also; as
such parents give positive response to the teenager?s for the purchase of
two wheelers.
Keywords:Purchase decision, Emotional strategy, Logical strategy,
Peer?s influence, Parent?s response
20. Foreign Direct Investment and Its Impact on Indian Economy
Author: M.K. Sirasa*, Deepak Kumarb a*Reader, Department of Commerce, M.M.H. College, Ghaziabad bResearch Scholar, Department of Commerce, Meerut College, Meerut,(Pages: 238-243)
Abstract:
Globalization means so many things to so many process of globalization is
exchange of ideas. It is starting point of globalization. For the rapid development
of the Indian economy Foreign Direct Investment as a strategic component of
investment is needed by India. FDI is seen as a means to supplement domestic
investment for achieving a higher level of economic growth and development. FDI
benefits domestic industry as well as the Indian consumers by providing
opportunities for technological up gradation, access to global managerial skills and
practices opening up export market, providing backward and forward linkages and
access to international quality goods and services.
Keywords:FDI, International monetary fund, LPG ( Liberalisation,
Privatisation, and Globlization ), and Political imperatives.
21. E-Commerce Traditional and New Generation Models and Their Security Issues
Author: Ankit Kumara*, Deepti Kanojiab a*Computer and Management Department, Multanimal Modi (P.G.) College, Modinagar, UttarPradesh, India. Email: ankit.hrit007@gmail.com bDepartment of Commerce and Business Administration, Multanimal Modi (P.G.) College, ,(Pages: 244-250)
Abstract:
As we enter into the new millennium we can see that the world is shifting
to a new era in terms of new speed of changes. Information Technology
(IT) brings this new speed to human history. This fast speed of changes
touches all aspects of human life. E-commerce is playing a central role in
the development of people. It has created a vast range of business
opportunities for both firms and individuals. In this research paper an
attempt is made to focus on the initial problems of e-commerce and their
solutions through new generation models and also drag the security issues
behind it and their cure.
Keywords:E-Commerce, Encryption, Cryptography, Authentication,
Integrity,
22. BOOK REVIEW: GLOBALISATION AND QUALITY OF FOREIGN DIRECT INVESTMENT- Written by Dr. NAGESH KUMAR
Author: Book Reviewed by: H. RAMAKRISHNA Associate Professor & Co-Ordinator, Department of P. G. Studies in Commerce, Smt. Saraladevi Satishchandra Agarwal, Government First Grade College, BELLARLY- 5831 101 E-mail: drhramakrishna@gmail.com,(Pages: 251-252)