Society for Global
Studies and Research

Chief Editor

Dr. S.K.S. Yadav
Department of Commerce
Meerut College, Meerut
U.P. (India)


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::Society for Global Studies & Research(SGSR)::
List of Volumes/Issues

International Journal of Trade and Commerce-IIARTC, Volume: 2(2013>), Issue: 2(Jul-Dec(2013))

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1. Job Satisfaction Among University Teachers of Saudi Arabia: An Empirical Study of Salman Bin Abdul Aziz University

Author: Tarek Tawfik Alkhateeb*, Saji George, Mohammad Tariq Intezar,(Pages: 253-268)


Employee satisfaction is an essential tool for continuing growth of educational systems around the world. Same is in case of Saudi Arabian Universities. The major aim of the present study is to find factors influencing satisfaction, level of satisfaction, know the strengths and weaknesses of the university and suggest actions to increase the satisfaction level of teachers. The overall results suggest that satisfaction levels of different dimensions are neither high nor low. It is also found that faculty members are satisfied with overall Work Environment and Culture, Authority, Interpersonal Relationships, Supervision, but these factors have to be reinforced for maintaining the satisfaction levels. Interpersonal relationships are given high importance among all other variables under study. The major strengths of the university are infrastructure, leadership, student centered, safe/ hygienic environment and high interpersonal relationships. The major weaknesses of the university are lack of clear administrative policies/procedure, communication gaps, low salary levels, feeling of job insecurity, lack of facilities learning resource materials, and lack of extra-curricular activities, discriminations/disparities. The major suggestions for improvements in teachers satisfaction includes contract period to be increased to at least 3-5 years, administrative and financial support for faculty development, increase in increments and health benefits, rewards, support interactions through academic and extra-curricular activities
Keywords:Cox?s Bazar Sea Beach, World Largest Sea Beach, Destination Marketing

2. Prospects and Problems of Cox?s Bazar Sea Beach as a Tourist Spot of Bangladesh

Author: Md. Abdullah Al Jamil*, Md. Zillur Rahman Siddique,(Pages: 269-277)


The study aims to Cox?s Bazar Sea Beach, the tourist capital of Bangladesh. The objective of this paper is identifying and analyzing the potentials of Cox?s Bazar Sea Beach as a tourist spot and weighing up the insights of tourists concerning this tourist spot. The study also attempted to highlight the existing services relating to accommodation facility, transport facility, refreshment and communal impression and to understand visitors? expectations on Cox?s Bazar Sea beach as one of the most promising tourist spots of Bangladesh. By using Convenient Sampling Technique the data has been collected from randomly selected 500 respondents. In this case the collected data has been processed manually at first and then the statistical devices like average, percentage and ratios have been used. Bangladesh has huge potentials in case of tourism industry through Cox?s Bazar Sea Beach. But this nation needs to discover the proper scope through which it might be flourished to the tourists.
Keywords:Cox?s Bazar Sea Beach, World Largest Sea Beach, Destination Marketing.

3. Public Accountability and Moral Ethics: The Quest for Niger Delta Development

Author: Ozy B. Orluwene*,(Pages: 278-289)


The paper examines the underdevelopment in the Niger Delta and posits lack of public accountability and moral ethics (endemic corruption) as one of the major causes of the underdevelopment. In spite of being a region of gigantic economic reservoir of national and international importance with rich endowment of oil and gas resources that feeds methodologically into international economic system in exchange for massive revenue that carry the promise of rapid socio-economic transformation. The region in reality is suffering from crumbling social infrastructure, services and administrative neglect among others. The methodology adopted for this paper is the use of secondary data. However, personal observations have equally been employed to examine how endemic corruption has withered development in the region. The paper reveals that endemic corruption has heightened poverty, unemployment, social deprivation, filth and squalor and endemic conflicts. It recommends that corruption reduction measures should be emphasized and strengthened, while addressing the issue of infrastructural decay in order to arrest decline in development policies.
Keywords:Public accountability, moral ethics, corruption, development and Niger Delta.

4. A Study on the Factors Affecting Employability among Students Completing their Higher Education

Author: Vasanthi Reena Williams, Mohammed Irfan, Mubin Taj,(Pages: 290-299)


AzimPremji, the famed industrialist and founder of Wipro Ltd had once stated that ?the challenge before an educational institution does not lie in its supply of talent but rather that of employability?. Business experts consider India as one of the most promising destinations for business and also a country having a young and enterprising workforce. On the one hand, the education commission, universities and the government are seriously and earnestly trying to ensure better education for students, with a right mixture of practical and theoretical aspects being included in the program of study. However, on the other hand, a structured questionnaire survey focusing on fresh graduates who have secured impressible scores and seeking jobs discloses that they do not find themselves employable due to lack of necessary practical skill set, required by corporate houses, worldwide. This leads to a dilemma and predicament as to what could be the reason for unemployability amongst the youth. This study which has been funded by the UGC, under Minor Project attempts to address this gap and find a solution to tackle this issue. However, this study is only a part of the main study and tries to address the opinion and views of students at the Higher Education level towards their curriculum.
Keywords:Higher Education, Employability, Intellectual capital.

5. Wholesale Banking in India: A New-Fangled Mutation

Author: G.V. Chalam* Ch. Kiran,(Pages: 300-308)


Wholesale banking in India is set for an epoch of spiky growth. Revenues from wholesale banking activities are likely to be more than double over the next five years as infrastructure investment, expansion by Indian companies overseas, and further ?Indianization? of multinational businesses amid other trends impel new businesses. The future growth of wholesale banking is indeed intriguing by considering the growth of Indian economy and globalisation of Indian corporate. The competition amongst banks will only intensify in future to reap the income arising from this potential. The main aim of this paper is to present the trends underlying the expected echelons of growth, and then tackle the key issues and priorities from the viewpoint of foreign institutions and their domestic counterparts.
Keywords:Wholesale Banking, Retail Banking, Indianization, Small and Medium Enterprises (SMEs), Foreign Institutional Investors (FIIs)

6. Selection of Sales Forecasting Technique using a Tool of Zero-One Integer Goal Programming

Author: Nishant Kumar*, Saurabh Gupta,(Pages: 309-318)


Sales forecasting is one of the most crucial inputs to a firm?s decision making process. The achievement of the organizational goal depends upon the selected sales forecasting techniques that will give the necessary information to pursue these goals. Since the sales forecast is crucial to a firm?s success it is important that the right technique is selected to generate forecasts. Because of the importance of technique selection the overall purpose of this study is to propose and demonstrate a methodology for improving the sales forecasting technique selection process by using a tool of zero-one integer goal programming. Methodology: The methodology of zero-one integer goal programming is used to suggest which sales forecasting technique should be used for given sales forecasting situation. The possible way of setting up the goal program is to use the evaluation criteria as goals to achieve. In order to test the significance of goal programming approach a comparison is made between the protocol results and predicted results by using the percentage estimates of rank order of techniques. Practical Implications: The use of goal programming formulation provides a formal, logical way of thinking about decision making process. This should increase the understanding of this problem area and increase the quality of decisions. Since goal programming is an optimization technique it gives a more normative approach to decision-making and emphasizes such activities as sensitivity analysis and measurement.
Keywords:Sales Forecasting Techniques, Goal Programming, Evaluation Criteria

7. Compulsory Licensing under Patent Law in India with Reference to Natco v/s Bayer Case

Author: Yogendra Kumar,(Pages: 319-325)


The grant of patent follows with certain aftermath like the exclusive authority of the inventor leading to a high price of the invention and where the invention is something meant for the public at large it still remains out of reach. Thus, with changing times and advancement in technology concept of compulsory license is evolved. Compulsory licensing has been likened to the existence of a willing buyer against an unwilling seller by forcing a patentee to license the invention, a country can ensure that the patent does not exist on its books just to manipulate or otherwise restrict the development and marketing of the invention by one of the country?s own citizens. Compulsory licensing is a fundamental tool that developing countries may use in certain conditions to ensure that poor people have access to necessary medicines and such other necessity. This measure shall produce positive social effects and promotes social well ? being to the extent that it obviates the drawbacks of a patent system and creating an efficient tool for access to the necessary inventions e.g. drugs, medicines etc. In this paper we have explained the impact of the judgment in Natco v/s Bayer case and its significance for developing countries in the field of compulsory licensing.
Keywords:Generic medicines, Kidney cancer treatment, Compulsory license issue, Intellectual Property Appellate Board, Bayer Corporation, Natco pharma limited, Sorafenib tosylate.

8. Pattern of Road Transport Development in U.P.

Author: Abdul Rahman*,(Pages: 326-333)


The road transport is regarded as one of the most important infrastructures for the over- all growth and development of our economy. This sector has great importance in affecting a socio-economic change in the country because roads are the veins without which no development can take place. The same holds good for the state of U.P., where road transport has assumed a pivot position in the over-all economic development of U.P. That is why the central government passed the Road Transport Corporation Act, 1950 to establish state road transport corporations in various states to provide cheap and adequate transport services in different states. Over the years, Road transport has become vital to the economic development and social integration of the country. Road transport has attained a dominant position within the transport sector and accounted for a share of 4.7% in India?s G.D.P. in 2010-11 while it was only 3.9% during the year 2001-02. In a globalized world, road transportation system is vital for increasing productivity and enabling the country to compete effectively in the world market. A world class road transport system is essential for lending competitive edge to the economy. The present study is an attempt to examine the pattern of road transport development in different periods and its impact on the development of the economy.
Keywords:Road Transport, Road Development Plans, Rural Development Schemes, Socio ? Economic Development, Infra- Structure Facilities

9. Women Entrepreneurship Development - with Special Reference to Rural India

Author: Deepti Kanojia, Ashwani Kumar,(Pages: 334-347)


For development of any economy women entrepreneurs? plays an important role. In developing countries, a large percentage of micro-enterprises are undertaken by women. In addition to domestic responsibilities and childcare, rural women frequently have primary responsibility for agricultural production. In developing country like India where economic status of women is very pathetic especially in rural areas and opportunities of earnings are very less, the Self Help Groups (SHGs) have cleared the way for economic independence of rural women. This paper reviews concisely the literature in this field and addresses in particular opportunities and challenges faced by women entrepreneurs. It examined the impact on women empowerment through micro entrepreneurship development and SHGs. In 2008, the world had undergone a global economic crisis. Since women always face greater difficulties in obtaining capital than men, the economic crisis had a greater effect on them. The purpose of this paper is to examine the implications of the global crisis for women?s entrepreneurship, from the perspective of equality, diversity and inclusion. The paper reviews studies on gender differences in entrepreneurship, focusing on 2007 and 2008 Global Entrepreneurship Monitor (GEM) studies that examined the rates of entrepreneurship in 43 countries. The data show that in all 43 countries, the rates of women?s entrepreneurship are lower than men?s. Furthermore, the percent of women entrepreneurs is higher in countries where the general income per capita is small and where women have no other option for making a living.
Keywords:SHG, MSME, GEM, entrepreneur

10. Foreign Direct Investment in Retail Sector in India: Opportunities And Challenges

Author: Deepak Kumar*, Sachin Goel,(Pages: 348-353)


On November 24, 2011, The Union Cabinet of the Indian Government approved a proposal of allowing 51 per cent FDI in the multi-brand retailing in India and 100 per cent FDI in the Single-brand. The United States suggest that FDI in organized retail could help tackle Inflation, particularly with whole sale prices. As a result the Indian government has stalled the implementation of this proposal which has temporarily washed off the wishes of the global retail player awaiting a bite of the Indian retail Market. FDI should be opened in a gradual phased manner, allowing a lead- time for the Indian retailers to strengthen their position. India?s retail sector remains off?limits to large international chains especially in multi-brand retailing. A number of concerns have been raised about opening up the retail sector to FDI in India. The first concern is the potential impact of large foreign firms on employment in the retail sector. A second related concern raised in the DIPP?s report is that opening up FDI would lead to unfair competition and ultimately result in large- scale exit of incumbent domestic retailers, especially the small family-owned business.
Keywords:MIGA, CII, UNCTAD, Single- Brand and Multi- Brand.

11. Manpower Planning and Its Role in Indian Industries

Author: Vijay Singh Negi*,(Pages: 354-357)


The utilization of human toil is manpower planning. It also includes manpower development. During this study, I tried to find out that in the era of modern machinery how manpower planning works out and it completes its purposes? At the present time, although in the business world instead of toil the use of modern techniques are enhancing. In this condition how the manpower planning is successful and what is its attributes, profits and signs. How it is play its role in the field of Indian Industries is also questionable? The structure of manpower planning, its elements, its level and contribution as well as its role in Industrial areas etc are the main streams of this study. The study will be continued on its success and failure taking the above points.
Keywords:Workforce, quantitative, qualitative, educational reforms in geographically mobility of talent

12. A Study on Financial Stability Analysis of Tokumma Agricultural Primary Multipurpose Co-operatives: Horo Guduru Wollega Zone, Oromia Regional State, Ethiopia

Author: A. Tamilarasu*,(Pages: 358-365)


Analyzing co-operatives financial statement is significant for members, government, other non-governmental organizations and researchers to understand the strengths and weaknesses in their operational system. The study unit and area is selected purposely, based on the year of establishment and availability of financial statements for the five years (2008-2012). To attain the objectives of the study the researcher was considered five years audited report with regard quantitative data analysis by using the ratio analysis; over a period of 2008-2012 years; for showing the problem areas and for improving the financial stability by taking remedial action.
Keywords:Financial Statement, Financial Stability, Ratio Analysis,

13. Perception of Short-Term Financial Sources for Women Entrepreneurs: An Empirical Study

Author: T.S. Tomar*,(Pages: 366-375)


Investors see very difficult starting conditions, valuation problems, forecasting issues and entrepreneurial opportunism; leading to an undersupply of risk capital for women entrepreneurs. The enterprises run by women tend to be small even by the standards of the informal sector. They are run on a part time basis to allow women to attend to their other social obligations. By virtue of having economic independence, women built up better confidence in the decision-making process of the family. They believed in joint partnership of husband and wife and in some cases in their own capacity independently in different matters of decisionmaking in the family. Yet, the income of these women was not enough to meet the day to day expenditures of the family. Perception of Women Entrepreneurs about short-term financial sources was identified with the help of social variables of age, education, training and family structure of women entrepreneurs. The null hypothesis that the perception of short term sources of finance availed by women entrepreneurs are dependent of the variables of age, education, training and family structure of women entrepreneurs was tested empirically.
Keywords:Entrepreneurs, Perception and Variables

14. Foreign Exchange Trading: An Analysis on Currency Future Trading in India

Author: P. Sivarajadhanavel* and S. Chandrakumarmangalam,(Pages: 376-383)


Foreign Exchange trading in India has marked new land mark in India with the introduction currency future trading in the Indian Stock Exchanges of National Stock Exchange of India (NSE), Multi Commodity Stock Exchange for Currency (MCCX-SX) and United Stock Exchange of India (USE). Just after the launch of currency derivative in NSE on 28th August 2008, the volume of trading has increased many folds due the participation of small traders to large traders in export business. Currently future trading is noted to be a land mark history in India. This paper discuss the system of trading in the stock exchanges, and opportunities which has turn out to be a beneficial for the forex traders in the foreign trade.
Keywords:Currency Future, Derivative, Trading, Market Exposure, Exchange Rate

15. CRM Practices in MSME Sector-A Case Study of AMITEC, Jamshedpur

Author: Suresh Chandra Bihari*, Ritesh Agarwal,(Pages: 384-397)


the Satisfaction level of the customers and to determine which factors have the good effect on the satisfaction level so that the Customer Relationship Management initiatives by the company can be evolved around them. For the research a questionnaire was designed by doing a secondary research on the various contact points of the company with its customers and responses were taken randomly from the members of the top 3 industries that the company serves, which contribute the maximum to its revenue and are of strategic importance for future expansion plans and the attainment of the objectives of the company in the long run. The analysis was done on 14 variables which were identified into three different factors namely:  Service given by the executives and quality of panels  Product range  Raw Materials used Which contained 10 out of the 14 factors within them, then a regression analysis of the three factors was done with the dependent variable i.e. the overall satisfaction level of the customers, which showed that the first factor ?Service given by the executives and quality of panels? had the highest beta value of 0.856 and therefore had the highest effect on the satisfaction level of the customers, the factor ?Raw materials used? was found to be insignificant. The survey also showed that the customer gave first preference to High quality, then to Low price, after that Fast delivery and lastly to variety; in the trade-off matrix. According to this research; it is recommended for AMITEC that they should emphasize upon the training of there marketing executives and also on the overall quality of the panels manufactured as they tend to have the largest effect on the satisfaction level of the customers, also the company will be in the safest position if it decides to trade-off Variety to emphasize on the other factors as that has been given the lowest preference by the customers.
Keywords:Satisfaction Level, Trade off, Progressive Organization, Eigen Value, Outstripped Demand, Mass Marketing

16. Tourism a Business for Livelihood- Case Study of Nainital and Its Environs

Author: Amar Kumar Tiwari*, Neha Sharma,(Pages: 398-409)


Tourism is a complex phenomenon that starts with the people‟s displacement to various destinations and their stay in these destinations. Now a days, Tourism is a booming industry and has become a strong economic force on the world horizon .The developed as well as the developing nations want to encourage tourism in their respective areas. It has major economic implications- tremendous employment potential, foreign exchange earnings, more demand for agriculture, infrastructural development, opportunities for sale of local handicrafts and other items. Besides this, the land resources which cannot be used for any other commercial, agricultural or industrial use can prove to be boom for tourism related product. Tourism has been recognized as one of the fastest growing industry in worldwide. One of the characteristics of tourism is that it can be used as a tool for various dimensions of social, cultural and environment prospective for good. Tourism is the fastest growing industry in the case of foreign exchange also. It is also serving as the single largest means of export for over 40 countries. Even the United Nations acknowledged this fastest growing and yet smokeless industry as a holistic development apart from contributing in communal harmony, international understanding and world peace. The beauty of this industry is that it can be promoted anywhere and everywhere - even such areas where no other alternate way of economic gains is distinctly possible. Conceptually tourism arises from the movement of people to and their stay in different destination. Nainital is one of the districts that lies in Kumaon Region of Uttrakhand. It is blessed with scenic natural beauty and varied natural resources and is known as the 'Lake District' of India . It has varied topography hence promoting tourism will generate a business for host population by giving them employment, infrastructural development and of course the sale of local handicrafts. The pap
Keywords:Tourism , Nainital, Foreign Exchange, Employment

17. A Comparative Study on Job Satisfaction among the Teachers of Affiliated Public and Private Colleges of National University of Bangladesh with Special Reference to Dhaka City

Author: Md. Zahir Uddin Arif*, Masud Ibn Rahman, Syed Maruf Reza, Abu Rashed Osman,(Pages: 410-424)


This article aims to focus on the influential factors contributing to the satisfaction and dissatisfaction of the teachers of public and private colleges of Bangladesh with special reference to Dhaka city, a capital of Bangladesh. For conducting the study, primary data have been collected using a structured questionnaire based on six?step Likert scale from survey on randomly selected 30 public and private colleges out of 64 colleges of Dhaka city which provide only undergraduate and graduate level of education under the National University (NU) of Bangladesh. However, as sample 250 college teachers from those 30 colleges have been selected following simple random sampling procedure. Various statistical techniques have been used to analyze the data for the study. The study finds out that there are significant differences between public and private college teachers regarding job satisfaction. Analysis also shows gender disparity exists among their responses. However, this study suggests us how to handle the dissatisfaction of the college teachers. The sample does not include all the leading public and private colleges that are affiliated by the National University of Bangladesh. It also does not include the college teachers from all over Bangladesh. Therefore, further research is needed considering all other NU affiliated colleges in Bangladesh extensively in near future. The study attempts to gain insights into the job satisfaction levels and the disparity existing among the public and private college teachers who contribute to the growth and development of skill and learned human being for the country and the globe as a whole.
Keywords:Disparity, Job satisfaction, Public and private college teachers, National University Act 1992.

18. Investment in Real Estate Sector in NCR- A High Pay Master

Author: Priyanka Saroha*, S.K.S. Yadav, R.S. Meena,(Pages: 425-444)


Delhi NCR?s most attractive affordable destination, Noida Extension, now called Greater Noida (West), has passed through a troubled phase. After about a year, the deadlock is finally broken, re-igniting hopes of more than a lakh home buyers Greater Noida (West) -- a brand new name and hopefully a new chapter of growth for the upcoming real estate hub! Earlier, developers had coined the name ?Noida Extension? to differentiate it from both Noida and Greater Noida. But now this area, under the jurisdiction of Greater Noida Industrial Development Authority (GNIDA), has been rechristened. The another vast stretch along the swanky Yamuna Expressway promises to spawn real estate development in a big way. Thanks to availability of huge land parcels, sound infrastructure and affordable prices for middle class people. Whatever we term it, the area, which has been through a rough one year when the land acquisition row stalled all construction and development work, is yearning for a new beginning now. Thus, Noida Extension, Yamuna way and Gurgaon pay masters for those who are willing to invest in real estate since it is newly and vibrantly developing area near Delhi.
Keywords:GNIDA, NCR Planning Board, Yamuna Express way, Mega Project, Demand gap, Value gap

19. Workers Right to Strike: A Socio- Legal Analysis

Author: Aditya Kumar Tyagi,(Pages: 445-452)


The efficiency of any person depends on the ability of its resource to utilize other resources such as legal right capitalism and demand for achievement of remuneration. Legal rights of workers play the vital role in workers life in present scenario how they demand for remuneration under the contract. With the support of legal case we mention the role of strikers and also introduced the right of workers. Currently the strike encourages the consideration of workers as a strategic factor, not only the play important role in strategic implementation, but also they are beginning to be reckoned as sources of sustainable competitive advantage. Relationships between the management and workers have been studied from different perspectives. This study is an attempt to investigate the role of strikers.
Keywords:legal right, strike, workers, capitalism, demand, remuneration

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