Society for Global
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Dr. S.K.S. Yadav
Department of Commerce
Meerut College, Meerut
U.P. (India)


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::Society for Global Studies & Research(SGSR)::
List of Volumes/Issues

International Journal of Trade and Commerce-IIARTC, Volume: 3(2014>), Issue: 1(Jan-Jun(2014))

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1. Apparel Retailing in Mauritius: Framework and Review

Author: aProfessor of Fashion Design and Merchandising, Academic Affairs, University of Louisiana, Lafayette, 70504, USA, Email address: bAssociate Professor of Applied Sustainability and Enterprise Development, University of Mauritius,(Pages: 01-16)


Little is known about the apparel retail market potential of Mauritius, a small island country in Africa. Categorized as a lower level country with regards to retailing, Mauritius with its growing middle class, is positioned for retail expansion. This paper presents a conceptual framework classifying existing apparel retailing stores by strategic mix. Using a metatheory approach, propositions are presented in relation to opportunities and challenges for retail development. Review of current retailing confirms that Mauritius is opportune for international and national growth. The paper discusses the presence of international apparel firms, national sourcing, and apparel products reflecting the customs and culture of Mauritius.
Keywords:Mauritius apparel retail, international retailing, retailing

2. Employees Perceptions and Attitudes towards HRD Climate (A Study of Selected Branches of State Bank of India in Andhra Pradesh)

Author: L. Srinivasa , G.V. Chalam*b aAssociate Professor, School of Management Studies, Lakireddy Balireddy College of Engineering (Autonomous), Mylavaram, Krishna Distt., A.P. E-mail: b*Chairman, Board of Studies(PG) in Commerce ,(Pages: 17-29)


Today, Indian banking Industry is facing problems of unprecedented changes in technology, increased competition and the need to provide high quality financial services to customers. This has necessitated changes in the way business is conducted and has dramatically altered the skill requirements of employees. The effective use of technology has resulted in significant improvement in efficiency and productivity. It has become inevitable for banks to train and develop the skills of their employees in tune with the technological changes and increasing urge for retention of customers. In the light of these developments, Indian banks are looking forward to provide opportunities to their employees to continuously upgrade their skills and utilize their potential to the fullest extent. Commercial banks in India, to compete with new private and foreign banks need to gear-up their workforce through proper HRD practices. Thus, HRD in the context of banking sector not only mean to impart new knowledge and skills of the employees but also develop their capabilities to meet the needs of both internal and external environment, attaining self-confidence and motivation for public services. Against this background, this paper aims to explore HRD issues and possible areas for improving HRD systems in State Bank of India which is a prime bank in the Indian banking industry. The study identifies variations in HRD climate perceptions and attitudes of employees of the bank under study.
Keywords:HRD Climate, HRD Mechanism, Employees, Perceptions, Technological Changes, Quality Circle, Career Counseling

3. Problems and Prospects for Corporate Governance in Bangladesh: Some Case Studies Basis Analysis

Author: Victoria Wisea, Muhammad Mahboob Alib*, S. K. S. Yadavc aAssociate Professor, Deakin Graduate School of Business, Deakin University, Melbourne, Australia bVice Chancellor and Dean, M.H. School of Business, Presidency University, Dhaka, Bangladesh cA,(Pages: 30-54)


Bangladesh is one of the least economically developed countries in the world. A lack of corporate governance creates problem for the economic development of the country. This study has been undertaken to observe whether corporate governance is being well-executed in Bangladesh and to inform views about which approach to corporate governance will be more acceptable to the country. The study has examined five cases to see whether corporate governance is properly utilised in the country. It is suggested that monetary, fiscal and exchange rate policies should be applied with appropriate diligence by the Securities and Exchange Commission, the Bangladesh Bank and the National Board of Revenue. It is expected that value can be added through arranging primary and supportive activities. Attention to inbound and outbound logistics is likely to improve productivity, enhancing profitability, long run sustainability and creating distinct competencies for the Bangladesh economy. Ultimately this may help to improve gross domestic product and the basic needs of the population.
Keywords:Corporate Governance, Bangladesh economy

4. Factors Determining Service Quality Aspects of Banking Sector in India (With Special Reference to Delhi NCR- A Pilot Study)

Author: Anand Sharmaa, Ashish Gupta*b, Sandeep Kumar Bhartic aCentral University of Haryana, Mahendergarh bDr. Hari Singh Gour Central University, Sagar, MP cTeerthankar Mahaveer University, Moradabad,(Pages: 55-62)


In present-day globalized era, companies are vigorously focusing on retaining existing customer in cut-throat competition. Customer loyalty is very significant in creating and retaining competitive advantage in the service industry specifically in sectors like banking industry in India. This realization has made industry researchers and academics to pay more and more attention to study service quality dimensions and their impact on customer satisfaction and loyalty. This study aims to find important dimensions of service quality and study whether service quality dimensions affects customers satisfaction. The paper is based on empirical study to analyze service quality dimensions of banking services in banks located in Delhi-NCR region. For this purpose primary data was collected through a scientifically developed questionnaire. The questionnaire has been personally administered on a sample size of 100, chosen on a convenient basis in Delhi-NCR region. The study found Tangibility, Reliability, Responsiveness, Assurance, Empathy and Assurance as reliable factors to measure service quality of banking services. Service quality dimensions leads to customer satisfaction which ultimately helps in maintaining customer loyalty.
Keywords:Banking sector, Service quality, Customer satisfaction, Customer loyalty

5. CSR for “Red Light Area Workers”: Psychiatry on Brothel Houses in the Perspective of Bangladesh

Author: Md. Shahriar Parvez* Assistant Professor, Department of Business Administration, City University, Bangladesh.,(Pages: 63-74)


The area under discussion “Corporate Social Responsibility” in its present form and content has gained popular attention only in recent years, its origin can be traced back to the evolution of the concept of a welfare state. This gave rise to the idea of a welfare state, which was further strengthened by the growth of democracy and of respect to human dignity during the last 150 years. From that view point our research is conducted on the very sensitive area of any society that means “BROTHEL HOUSE in Bangladesh” The changing image of business in the recent years has lent further support to the idea of social responsibility. The study uses primary (20 respondents from three categories of sex workers (SW) were selected randomly for interview) 51 were floating, 76 were brothel workers and the rest, 94, were hotel sex workers and published secondary data from various relevant sources financial reports, websites, journals, publications and the researcher have used experience regarding the country’s socio economic culture. Corporate Social Responsibility is vital part of every corporate. Historically, business organizations were created as economic entities designed to provide goods and services to societal members as well as BROTHEL members. The profit motive was established as the primary incentive for entrepreneurship. Before it was anything else, business organization was the basic economic unit in our society. As such, its principal role was to produce goods and services that consumers needed and wanted and to make an acceptable profit in the process, for this reason they should provide CSR towards Sex Worker.
Keywords:Corporate Social Responsibility, Sex Worker, Brothel House, Corporate Culture, Stakeholders.

6. Modern Technologies and Wetland Farming in Edo State, Nigeria

Author: C.C. Aghanenu Department of Economics College of Management and Social Sciences Novena University, Ogume Delta State,(Pages: 75-87)


The objective of this paper is to investigate how farmers in wetland (FADAMA) farmer areas in Edo State respond to modern technologies. Data were sourced from both primary and secondary sources and analyzed using frequency tables, percentages and mean statistical technologies. The results of the analyses reveal that the farmers are disposed to adopt FADAMA technologies based in there with literacy rate. FADAMA projects represent a more recent approach of Federal Government to increase agricultural production in the country. The objectives of the FADAMA project include the provision of support for water management systems is low lying flood plains so that farming activities can go on, particularly in the season, improve output and enhance farmers’ income.
Keywords:Technologies and Wetland farming.

7. Child Labour-The Socio Economic Aspect

Author: Deepa Singh Yadava, Prakash Chand Gopalanb aDepartment of Law, Meerut College, Meerut, U.P. India Email Id: bDeptt. of Political Science, K.N. Govt. College, Gyanpur, Badhoi, U.P. India,(Pages: 88-95)


Child Labour has become one of the worst problem in our country it is important to understand the value of child otherwise it will spoil our nation as they are the future of it. No nation can develop if the children are not shaped as useful citizen and protected from hazards of social disparity. The main cause of child labour is population. Population is increasing day by day and sources of income are getting less day by day. Poor and illiterate parents force their children to work and earn their livelihood they believed more hand will earn more money so they give berth more child than one. Due to lack of education they do not understand the true facts. They do not send their children to school. They think it is the useless thing. Government of India running several schemes like, Mid-day meal, free and compulsory education to children, Kanya Vidhya Dhan to attract children towards the school. Government has also taken several steps legal and administrative to address child abuse. Through this Article, the author wish to bring into the notice of the parents not to send their children for Labour and provide them all the possible facilities and opportunities required for all over development of his/her personality.
Keywords:Mid-day meal, free and computer education to children, Kanya Vidhya Dhan, Weaker section, Domestic work, Hazardous child labour, Agriculture labour

8. A Study of Legal Risk Associated with Financial Derivatives

Author: S.K.S. Yadava*, Manpreet Kaurb a Associate Professor, Department of Commerce, Meerut College, Meerut, U.P., India Email: b Associate Professor, Deptt. of Management Studies, NGF College of Engineering & Technology, Palwal,(Pages: 96-106)


The study examines the concept and the elements of legal risk associated with financial derivatives. A model of legal risk has been developed based on the literature review. A survey conducted on institutional investors and financial institutions there is awareness of the legal risk associated with derivatives. The limitation is that they could correlate it with documentation only whereas legal risk is multi-dimensional in nature. It is this very nature of legal risk makes it difficult to identify its origin. The involvement of legal firm while entering into derivatives contract becomes important because of the multiple laws and multiple regulatory agencies governing the derivatives. But organisations shy away from involving legal firms for their services mainly because of incomplete understanding of the whole concept of legal risk in derivatives and the other reasons being the long procedure of documentation and the cost of legal services. The other significant reasons of not involving legal services are lack of legal expertise and the organisation may itself not be very particular about the laws. Regulation of derivatives does hold a major concern for the participants and even self-regulation by the trading organisation was suggested as a significant means of regulating the derivatives market. Organisations have failed to identify legal risk as one of major risks associated with derivatives. The major focus is on managing liquidity risk followed by operating risk. Hence, the organisations have failed to make a separate policy for legal risk management. The main legal risk faced by the organisations with reference to all derivatives is that the other party to the transaction will fail to pay. The study finally suggests a model for managing legal risk.
Keywords:Legal risk, derivatives, documentation, regulation.

9. A Critical Analysis of Indian Mutual Funds Sector: A Case Study of Unit Trust of India (UTI) Mutual Fund, Bank of India (BOI) Mutual Fund and Tata Mutual Fund

Author: Meenakshia*, S.K.S. Yadavb aDeptt. of Commerce, Meerut College, Meerut, U.P. India Email Id: b Deptt. of Commerce, Meerut College, Meerut, U.P. India Email Id:,(Pages: 107-115)


Mutual Fund as an institutional investor plays a vital role in causing the stock market to function on sound and healthy lines. Worldwide, the mutual fund or Unit Trust as it called in some parts of the world has a long and successful history. The popularity of mutual fund has increased manifold. In developed financial markets, like the United States, Mutual Fund has almost over taken bank deposits and total assets of insurance fund. In the US alone there are over 5000 Mutual Funds with total assets over US $7000 billion. In India, the mutual fund industry started with the setting up of Unit Trust of India in 1964. Public Sector Banks and financial institutions began to establish mutual funds in 1987. The private sector and foreign institutions were allowed to set up mutual funds in 1993. Today there are around 40 mutual funds and over 300 schemes with total assets of approximately Rs. 97000 crores. The paper presents an analysis of Mutual Fund Sector in India with the study of three significant companies of India.
Keywords:Mutual Fund, Capital Issue, Asset Management, Custodian, Trustee

10. Inclusive Human Resource Development through Higher Education -A System Approach

Author: Subrata Ghosha, Arup Barmanb* aResearch Scholar, Department of Business Administration, Assam University, Silchar-788011, Assam, India bAssociate Professor, Department of Business Administration, Assam University, Silcha,(Pages: 116-120)


This article reflects the inclusion of higher education among poor and marginalized people for a sustainable development and finding new ways to be incorporated. The global educational phenomenon is feeling about inclusion of neglected society. In India still the major portion of poor and marginalized people are being deprived from getting higher education. Higher education brings awareness for social and personal health, employment, income generation, economic growth, human right and so on. There are many universities around the world, thinking of inclusion of the poor and marginalized people in higher education for sustainable development as a part of their educational social responsibility. This article will show some direction and ways for the inclusive social development through higher education.
Keywords:Higher education, Marginalized, sustainability social development, equity

11. Insolvency Law in India with Special Reference to Corporate Insolvency

Author: Deepti Kanojiaa, Meenakshib aDeptt. of Management, M.M. College, Modinagar, Ghaziabad, U.P. India Email Id: bDeptt. of Commerce, Meerut College, Meerut, U.P. India Email Id:,(Pages: 121-126)


The Corporate insolvency is dealt under the Companies Act of 1956. Besides the Companies Act the other relevant legislations are – the ‘Sick Industrial Companies (Special Provisions) Act, 1985 (SICA) this is currently incorporated into the current amended Companies Act, the Recovery of Debts due to Banks and Financial Institutions Act, 1993 (RDDB Act). The related legislations are ‘The Transfer of Property Act, 1882, and ‘The Securities and Exchange Board of India Act 1992. The Companies Act has since seen as many an amendment. Some of the major amendments to the Act were made through Companies (amendment) Act of 1988 on the recommendations of Sachar Committee and then again in 1998, 2000 and finally in 2002 though the Companies (Second Amendment) Act of 2002 as a consequence of Eradi Committee Report. The Eradi committee was set up by the Government of India in 1999 and was headed by Justice Eradi – a retired judge from the Supreme Court of India
Keywords:Insolvency, SICA, SARFAESI, RDB, BIFR, ARCIL

12. Socio–Cultural Influence on Women Entrepreneurs: A Study of Uttarakhand State

Author: Dharmendra Kumar Assistant Professor, Department of Commerce Govt. P.G.College Lohaghat, Uttarakhand Email id:,(Pages: 127-139)


The position of women and their status in any society is an index of its civilization; entrepreneurship has been considered as the backbone of economic development the contribution of women entrepreneurs to economic activity and employment has increased over time. Women entrepreneurs have created a variety of new ventures and contributed to the development of a range of services and products; they are not only employed but are a reason for others employment by proving them job. Present study is analyzing the influence of socio cultural factors on women entrepreneurs of Uttarakhand State with specific aim to identify sociocultural factors and women entrepreneurs’ perception towards those, to find out the impact of socio- cultural status and locale on women entrepreneurs and to examine the effect of socio- cultural factors on women entrepreneurs. To attain those objectives three districts each from Garwal region and Kumaun region has been chosen from which 280 women entrepreneurs as sample was selected. Due care has been given to random and quota sampling while selecting the sample. Pre tested questionnaire was used to collect the primary data and statistical techniques like percentage method, mean, bar diagram, t test and ANOVA was used to analyse the data. Through the research I found that entrepreneur’s socio – cultural status, their residential background has significant impact on the opinion, views and behaviour of women entrepreneurs, research also concluded that sociocultural factors significantly affect women entrepreneurs and their contribution towards state economy. Many of the socio-cultural factors are identified highly influential on entrepreneurship
Keywords:Entrepreneurs, women entrepreneurship, empowerment, state economy, socio-cultural

13. Global Human Resource Management

Author: Pallvi Vadehraa*, R.C. Lalb aResearch Scholar, MM College, Modinagar, U.P. (India) Email Id: bAssociate Professor, MM College, Modinagar, U.P. (India),(Pages: 140-149)


Global Human Resource Management is a complex, multifaceted field that requires Human resource Managers to have the ability to juggle priorities and excel at a number of tasks often strategically. The globalization of business is making it more important than ever to understand how Multinational Companies (MNCs) can operate more effectively. This paper deals with the latest Trends and complexity of “Human Resource Management” in context of global business. The trends in Global HRM are shaped by competitiveness, downsizing, outsourcing, more diverse workforce and a Cross Cultural Management. On the contrary, the cultural differences significantly affect many aspects of “Global Human Resource Management”, such as recruitment and selection, performance appraisal, compensation, career development and retention. The problem here is to balancing and managing the global trends in HRM with the influence and respect of national cultures.
Keywords:Cross Cultural Management, Human Capital Management, Globalization

14. An Evaluation of Workers’ Participation in Management of Private Sector Enterprises (A Case Study of Moser Baer India Ltd.)

Author: Smita Singha*, D.R. Yadavb aResearch Scholor, Mewar University Chittorgarh Rajasthan (India) b Associate Professor, Faculty of Commerce and Business Administration, Meerut College, Meerut, (U.P), India. Email:,(Pages: 150-160)


In a democracy, participation of the people in the political process is an essential ingredient of the system. Similarly, Workers Participation in Management is an extension of this political process to work place relations. Keeping in view the democratic way of working, Worker Participation in Management has become a mandatory situation in developed and developing countries. The contents and structure of Workers Participation in Management is more important and is being debated in all industries to make it a ‘best fit’ as per their own working conditions. In other words, it can be said that it is a total involvement of people in the organisation to bring a democratic culture at the work place. Human resource development (HRD) is a subject of great relevance in a developing and most populous country like India. Of all the resources, the “Human Resource” is the most crucial and difficult to tackle and without these resources, the development of physical/financial/technical resources of the country is not possible. Thus, there is a need to mobilize the human resource- with the purpose to enable them to participate effectively in the task of nation- building. Mobilization would include the need to develop the human resource, skills, attitudes, aptitudes so that they can competently achieve the predetermined goals. HRD, thus constitutes a most complex and challenging problem. In an industrial society a state of harmony and goodwill between the management and its workers is usually an objective. This is not always possible where two groups exist, each with different ideologies, goals and interests may be in conflict. Conflict is, therefore, inevitable and could also prove healthy in the sense that it brings inherent problems to the fore. The cause of conflict, the mechanisms to resolve conflict, and the outcome of conflict, are all governed by each situation. In this research paper we studied the workers participation in management of Moser Baer I
Keywords:Teamwork, Efficiency, Enthusiasm, Safety of human resource, Industrial democracy, Socio-cultural environment.

15. Financing Micro, Small and Medium Enterprises (MSMEs) and the Challenges of National Development in Nigeria: Lessons from India

Author: Ngboawaji Daniel Ntea, Otu Ekpenyongb aAfrica Regional Representative, American Heritage University of Southern California, 255 North D Street San Bernardino, CA 92401 E-mail: & Tel: +238064304406, +2348075310,(Pages: 161-171)


It is an immutable fact that micro, small and medium enterprises (MSMEs) have remained the bed rock of economic growth and development not just in the developing economies but in advanced economies as well. In Nigeria, this sector has remained pivotal and must be sustained for economic growth and survival. While the above facts cannot be over emphasized, it must be stated that financing MSMEs has remained a nagging challenge that must be tackled to give this sector the needed lifeline for a sustained economic development. Consequently, this work tries to review the Indian model of MSMEs financing as a useful one for Nigeria to copy and modify to suit local conditions and reinvent this ailing sector. While the Indian MSMEs cannot said be perfectly financed, they represent useful models of institutionalized financing of an all-important sector that Nigeria can learn from. The study is comparative and relies on secondary data that are well organized in a coherent manner to give the work the desired social science research foundation.
Keywords:Financing MSMEs, External Credit, Demand, Supply Credit Policy

16. Rural Tourism: A Prominent Niche for Indian Tourism

Author: Neha Sharmaa, Amar Kumar Tiwarib Research Scholars-Centre for Mountain Tourism and Hospitality Studies, H.N.B.Garhwal University (A Central University), Srinagar, Garhwal, Uttarakhand,,(Pages: 172-181)


Rural India has much to offer to the world rich in tradition of arts, crafts, and culture. Rural India can emerge as important rural tourist destination. Those who have a craze for knowledge about traditional ways of living ,arts and crafts can possibly be attracted to visit the country life of India, if the concept of rural tourism is promoted strategically .Tourism growth potential can be harnessed as a strategy for Rural Development. The development of a strong platform around the concept of rural tourism is defiantly useful for a country like India, where 74% of the population resides in its 7 million villages. Across the world the trends of industrialization and development have had an urban centric approach. Alongside the stress of urban lifestyle have led to a “counter-urbanization” syndrome. Rural tourism is one of the few activities which can provide a solution to problem like falling income level and lesser job opportunities. Besides, there are other factor which is shifting the trend towards rural tourism like increasing level of awareness, growing interest in heritage and culture and improved accessibility and environmental consciousness. The government, of late, has realized what the rural India can offer to the world. The tenth five year plan has identified tourism as one of the major sources for generating employment and promoting sustainable livelihoods. The union ministry of tourism in collaboration with UNDP has launched the endogenous tourism projects linked to the existing rural tourism scheme of the government. The UNDP has committed $ 2.5 million for the projects. UNDP will help in areas of capacity building, involvement of NGOs, local communities and artisans forge strong community-private and public sector partnership. The government also decided to develop necessary infrastructure for facilitating rural tourism. The researchers, realizing the above facts and abundant opportunities in this field, is submitting this re
Keywords:Rural Tourism Planning

17. Herbal (Organic) Cosmetics the way ahead in Modern India

Author: Sameer A. Virani Associate Prof, METIOM. Email id:, .9892016968,(Pages: 182-194)


Purpose/Research aim of this research is to identify various factors and their perception amongst the consumers on consumers belonging to various income groups , this paper investigates how the need for this research comes from growing consciousness of ill effects of chemical based cosmetics almost Indian customers. In the light of these developments, it seems important for a retail chain of perfumes and cosmetics stores, to use its competitive advantage and effectively apply right communications and Segmentations strategies towards organic cosmetics range. For Design/methodology/approach the research approach used both, exploratory qualitative tool such ad FGD and quantitative research tool such as Factor analysis and ANOVA. For obtaining qualitative data, eight beauty experts were invited for F.G.D. This qualitative data became the basis of the quantitative study consisting of a survey with 100 respondents. Findings The using of a various communications strategies in their campaign and proper segmentation , which may prevent the wrong positioning of brand images or help the organic brand reflecting a different positioning as compared to non organic counter parts.
Keywords:Organic cosmetics, Segmentation, Communication channels

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