Society for Global
Studies and Research

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Dr. S.K.S. Yadav
Department of Commerce
Meerut College, Meerut
U.P. (India)


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::Society for Global Studies & Research(SGSR)::
List of Volumes/Issues

International Journal of Trade and Commerce-IIARTC, Volume: 5(2016>), Issue: 2(JULY-DEC)

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1. Information and Communication Technology Policy Review Report on Encourage Closer Collaboration between Academia and Industry to Align Curriculum with Market Needs

Author: Mashud Ahmed, Abdullah Abusayed Khan, S.K.S. Yadav ,(Pages: 207-224 )


Sharing of knowledge particularly e-knowledge as a factor of production contribute significantly for the socio-economic development and growth of marketability in a country like Bangladesh. ICT plays an indispensable role in promoting openness, accessibility, accountability, connectivity, democracy and decentralization are so essential for effective social, economic, political, academic and commerce and industrial development as well. Through the positive vision, Bangladesh can wake up this giant with effective access of academia, pertinent construction of human resources and perceiving market needs in best possible strategic fashion. Over the last few years, Bangladesh intends to use ICT as the key-driving element for socio-economic as well as e-education and curriculum development. As such Government of Bangladesh is trying to develop the ICT as a thrust sector. The proper analysis of the national ICT policy of 2002, 2009 and 2015 indicates that appropriate application of these policy frameworks will assist to implement the vision 2021 of government of Bangladesh based on true market needs. The main objectives of the study is to evaluate and find the gap and progress with the effective manner. As findings of the study depicts that national policy of ICT is to create all sorts, appropriate infrastructural facilities and develop human resources enabling development of software industry both by the local and international participation. The study also depicts that educatorsí perception and the industrial decision makersí perception regarding the necessity of collaboration needed between academia and industry to align curriculum with market needs. Data in the produced graph shows three categories (low, medium and high) of responses. And finally, 50 percent respondents of industrial decision makers have high level of responses for encouraging closer collaboration between academia and industry to align curriculum with market needs, on the contrary, 40 percents of the
Keywords:ICT, e-deducation, collaboration between academia and industry, curriculum with market needs

2. Study of Impact of Decision and Economic Variables on Preference for Stocks (High Risk Investment) Using Regression Analysis: An Empirical Study of Punjab

Author: Kanika Marwaha and Sangeeta Arora ,(Pages: 225-238 )


Purpose: The present study is an exploratory attempt to analyze the impact of decision and economic variables on overall preference for stocks (high risk investments). Design/Methodology/Approach: For aforesaid purpose, the data have been collected through primary survey by framing a questionnaire answered by 607 respondents from three districts of Punjab i.e. Amritsar, Jalandhar and Ludhiana. For collecting the data, simple random sampling has been employed. Factor analysis and multiple regression analysis have been used to analyze the data. Factor analysis revealed ten factors i.e. credibility factor , general recommendation factor, anticipated benefits factor, personal financial needs factor, pre- investment analysis factor, market information factor, expert recommendation factor, low volatility influences factor, pocket friendly factor and social influences factor. Findings: Findings of multiple regressions analysis revealed that Credibility factor has highest positive impact and lead to overall preference for high risk investments followed by pre- investment analysis factor as the second most impacting factor followed by anticipated benefits factor as third most impacting factor and market information factor as the fourth most impacting factor having significant and positive impact on the overall preference for stocks i.e. high risk investment. Expert recommendation factor and general recommendations factor have positive but less impact on preferences of investors. Practical implications: The study provides implications to financial service providers in understanding the variables impacting the preferences of individual investors of Punjab and designs the marketing activities according to the needs of the investors. Originality/value: As no such study has already been conducted in Punjab, India (to the best of researcher's knowledge), this study potentially helps in abridging gaps in literature.
Keywords:Individual stock investors, financial psychology, investment behavior, factor analysis, investment decisions, multiple regression analysis

3. A Study on Perception of Employees towards Human Resource Development System in Indian Industrial Organizations (A Case Study of National Fertilizers Limited)

Author: Mukesh Kumar Jain ,(Pages: 239-262 )


Management of an organization plays an important role in designing Human Resource policies and their execution. Human Resource policies of an organization are mainly based on top managementís assumption about people working in the organization. It reflects the attitude of the top management about the Ďpeopleí. Human Resource Development (HRD) is somehow related with the type of approach and commitment of the top management towards its people. Human Resource Development (HRD) has been given due importance by all the organizations in India as it aims at developing all the employees of an organization in a planned manner to acquire and apply their existing capabilities as well as their inner potentials. The present study is an attempt to ascertain whether the top management in public sector organizations believes in employee development and to what extent they are helpful in developing organizational development climate in their undertakings. The study is quite significant as it has significant perception of employees on the efficiency and productivity of the organization.
Keywords:Perception of the Employees, HRD Climate, People as Assets, Willingness, Commitment, Trust

4. A Study of Mutual Fund Trends in India after Fourth Phase of Evolution

Author: P. Alekhya, B. Saritha ,(Pages: 263-273 )


Mutual funds would be one of the major instruments of wealth creation and wealth saving in the years to come, giving positive results. The mutual fund industry in India has undergone a most successful phase in the last 10 years.. To protect the interest of the investorsí financial innovations always take place in the financial markets. Financial intermediaries play a great role in financial innovation and protection of investorsí interest. Mutual Funds have emerged as an important financial intermediary globally, particularly in India where retail investors represent 97.7% of the 4.70 crore investor accounts. Mutual Funds protect the interest of the small investors not only from the downside market risk through the diversification of risks, but also provide the benefits from the upward market returns. It also plays a key role in the inflow of capital to the financial market. The present paper is study part analyses of the growth trend of the mutual funds industry in India.
Keywords:Financial Innovations, Financial Intermediaries, diversification of risks, downside market risk

5. A Study of Recent Trends in Foreign Portfolio Investment in India

Author: A. Kotishwar, P. Alekhya ,(Pages: 274-280 )


This paper analyses the determinants of portfolio flows to India for the period 2015 to 2016. The study reveals that as on March 31, 2016, there were 8,717 FPIs registered as compared to 8,214 on March 31, 2015 and an analysis of FPI net investments reveals that there were negative net investments in both equity and debt segments during 2015-16.
Keywords:Foreign Portfolio Investment (FPI), REIT, SEBI, FIIs, Minimum Alternative Tax (MAT)

6. Evaluation of Computer Workstation by Using Occupational Safety & Health Administration (OSHA) Self Assessment Checklist

Author: Khushdeep Kaur, Harpinder Kaur, M. K Sidhu ,(Pages: 281-285 )


Today, it is possible to carry out many of these activities using a computer without ever having to move from the workstation. In addition to this change in the nature of the work, there are more and more significant time constraints and complaints about various health problems that have begun to appear. Field survey was conducted on female employees working on Video Display Terminals (VDT) in different banks of Ludhiana District. Out of four zones of Ludhiana city, two zones were randomly selected. Out of each selected zone, 60 female employees in the age group of 25-35 years working in various private and nationalized banks as VDT users were purposively selected, thus making a total sample of 120 respondents. For evaluation of computer workstation by Occupational Safety & Health Administration (OSHA) a Self Assessment Checklist was used to know various Ergonomic Risk Factors for working conditions, seating, keyboard/input device, monitor, work area and general parameters. There were 33 questions under seven categories. It can be concluded from the above explanations that if work surface is too high, user has to raise her arms and shoulders which may be fatiguing and may also hinder blood flow, adding to discomfort and even the risk of injury. In addition, the wrist may be flexed (bent forward) to the keys, placing stress on forearm muscles and wrist tissues. Further, if the work surface is too low, the worker has to lean forward, placing stress on the arms and back.
Keywords:Video Display Terminals (VDT), Workstation, Occupational Safety & Health Administration (OSHA)

7. High Attrition Rate: A Big Challenge for Insurance Sector in India

Author: Ruchi Rayat, Hussain Aqeel, Amit Gupta ,(Pages: 286-293 )


In the insurance industry, trade secrets, confidential information and valuable ideas are part of the workforce knowledge. Recruiting, selecting, training and managing human resource constitute a real challenge for insurance companies all over the world. But mainly organizations are struggling with knowledge loss resulting from employee turnover. Quality manpower and its retention would act as a litmus test. Turnover of sales force has been high because of low entry and exit barriers. Moreover, costs of recruiting, lost productivity and training to replace employees can reach huge values. The paper emphasizes on issues of potential HR factors which affect employee retention and critical management strategies for reducing employee turnover in Insurance sector.
Keywords:Knowledge-Based system (KBS), Recruiting, Selecting, Training, Managing Human Resource

8. Role of Online Customers Towards Online Shopping Companies In Todayís Digital Era: A Case Study

Author: K.S. Ramola, Neeraj Kumar, Ankur Agarwal ,(Pages: 294-300 )


Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the internet using a web browser. Presently E-commerce plays a very important role regarding the online shopping in customer life, online shopping motivates human body to make these kinds of activities for saving time and money both for their bright future. It provides number of facilities to the people; online shopping service has become a need of the society. Online shopping sector have a great challenges i.e. customer satisfaction, and being a part of the society online shopping is also facing this challenge. The objective of this paper is to analyze the services provided by the online shopping companies, and to observe that how innovative, and new services they are giving to the society, and to know that how much these facilities or services are beneficial for the society and as well as consumers. This paper is descriptive in nature, and data has been collected through various secondary sources. The paper explains the objective with the help of case study of online shopping companies. The paper concluded that online shopping sector has been changed rapidly. Now technology has made tremendous impact on online shopping companies. Now you can get online shopping services anytime and anywhere, wherever and whenever you want. Priority consumers is a symphony of online shopping. Unique investment products, personalized services and exclusive life style, etc., provide benefits that brings complete harmony to all your socialistic needs.
Keywords:E-commerce, B2B, e-store, e-shop, web-store

9. Consumer Awareness & Satisfaction on E-Banking (An Empirical Study in Meerut District)

Author: Sundeep Kumar & D. R. Yadav ,(Pages: 301-309 )


E-Banking is one of most essential part of consumer satisfaction. I donít get surprised anymore when my colleagues tell me that they donít know where their salary account bank branch is located in their city. Itís because banks today provide decent online banking services allowing you to forget the need-to-plan-a-visit-to-my-bank. E- Banking is an umbrella term for the process by which a customer may perform banking transactions by electronic means without visiting a brick-and-mortar institution. E- Banking uses the Internet as the delivery channel by which to conduct banking activity, for example, transferring funds, paying bills, viewing checking and savings account balances, paying mortgages, and purchasing financial instruments and certificates of deposit. E-banking involves information based banking under the Informational Technology system. Bank provides a variety of products & services to the customer, the various services offered by the banks can be utilized by the customers only when they are aware of the services. We have, in this paper, attempted to evaluate to Internet banking literature by providing insights on the factors that affect Internet banking adoption. The present work focuses on what is the customer awareness about internet banking and what are the drivers that drive consumers. The paper is based on qualitative and exploratory research using questionnaire. Respondents are bank customers, selected for study after initial screening. The awareness of customers about the online services and their expectations from online banking activities in Meerut has been evaluated through a survey.
Keywords:E Banking, Qualitative exploratory research, Internet banking

10. Market Strategy in an Indian Election Campaign: A Case Study

Author: Abhinav Chaudhary, R.S. Meena ,(Pages: 310-318 )


In the era of virtual reality, the old way of reaching out to people (urban as well as rural areas), is no longer going to work. Especially in a country like India where 65% of the population is below 35 years of age, the new age strategy to meet, greet and treat people is on or through the internet. This paper aims at assessing the Narendra Modiís Election Campaign from the time he was nominated as a Prime Minister Candidate till he became the Prime Minister of India. It was although a new style of campaigning, which included a massive use of technology in order to reach the masses and spread all over the world. His campaign was one of the most viral campaign ever in the Indian History and competed with the one, that of Barack Obama. Using the same strategy, the other political parties have gained ground in the year 2015. Aam Admi Party (AAP) in Delhi extensively used the same tools and the Janata Parivar group also gained advantage in recent Bihar legislative assembly elections.
Keywords:Strategy, Information Technology, Government, Management

11. Surrogacy in Contemporary India : Issues and Challenges

Author: Dwarika Prasad ,(Pages: 319-328 )


In India, surrogacy is purely a contractual bond between the parties and proper care has to be taken while drafting any such agreement so that it wonít violate laws or ethics. Keeping this view in consideration the draft Assisted Reproductive Technology (Regulation )Bill proposes to establish National Board, State Board and National Registry of Assisted Reproductive Technology (ART)in India for accreditation and supervision of ART Banks, ensuring that the services provided by these are ethical and that the medical, social, and legal rights of all those concerned including surrogate mother are protected with maximum benefit to all the stakeholders within a recognized framework of ethics and good medical practice.
Keywords:Fertilisation, Stakeholders, InĖvitro fertilisation, Reproductive, surrogate

12. Challenges in Implication of G.S.T. in India

Author: Krishna K. Verma ,(Pages: 329-338 )


At present in India, there are various type of taxes being levied differently by Central and state government like Central Excise Duty, Service Tax and Customs Duties at the Central level and VAT (value-added tax), Entertainment Tax, Luxury Tax or Lottery Taxes at state level. All these will be replaced by one single point of taxation i.e. GST. GST may usher in the possibility of a collective gain for industry, trade, agriculture and common consumers as well as for the Central Government and the State Government. The bill aims to eliminate the cascading effect of taxes on production and distribution prices on goods and services. Today it is highly relevant to achieve the high growth in the economy. It may also reduce corruption and bring more efficiency in running businesses. In this paper we have discussed the impact of GST on the society in the different angles and those challenges which will be faced on the implementation of GST in India.
Keywords:GST, Economy, Indirect Taxes, Multiple points of taxation, Subsume, Multiple rates. Cascading effect, GST, Indirect tax reforms, common market, VAT, Unified common market

13. Contactless Payment System in India: A Study of Mobile Banking

Author: Pragya Agarwal, Divya Jain ,(Pages: 339-345 )


In last two decades drastic changes have been observed in the financial services. Customers are continuously changing mode of services from manual banking to ATM banking to mobile banking. This mode of transaction attracted customers remarkably with high acceptance. Mobile banking is more beneficial in comparison to other banking modes it is less time consuming and cost effective too. So, mobile banking is becoming increasingly popular day-by-day. As a result of high profitability many non-bank players are entered in this region with innovative payment system and many network operators like Vodafone, Airtel, reliance etc have developed various payment services and spread mobile banking across the world. This contactless payment system has its own significance in online business. Present paper evaluates the significance of mobile banking in current scenario of banking along with its hurdles.
Keywords:Mobile Banking, Transactions, Payment, ATM, Internet Banking

14. An Analytical Study of Profitability of Punjab National Bank

Author: A. K. Agarwal ,(Pages: 346-355 )


The paper attempts to analyse the profitability of Punjab National Bank for the period of six years. Apart from studying the trend of different components of both income and expenditure, performance of the bank has been analysed with the parameters like OPTWF, ROA, ROE, ROI and EPS. There is a significant difference not only between the components of income but also across the components of expenditure. The paper concludes that the profitability performance of the PNB is not consistent during the study period. The bank should focus more on diversification of income and should also curtail operating expenses in order to improve profitability performance.
Keywords:Income, Expenditure, Operating Expenses, Profit, Interest

15. Commercialization of Contemporary Art in India

Author: Anju Chaudhary ,(Pages: 356-361 )


Contemporary Indian art has travelled a long journey since the days of Raja Ravi Verma, Amrita Sher Gill, R.N. Tagore, A.N. Tagore and his followers as Nandlal Bose, Asit Kumar Haldar, K.K. Habber etc. They all produced figurative art or abstract art. The artists came through various stages of elimination and simplification through abstraction cubism and a variety of expressionistic trends. In short, artist had lost their patronage in the modern age so it is very difficult for an artist to survive because there is no one to pay his work so he has to sell his art work to survive or to create more work. So it is important for artists to be able to sell their work. It keeps the fires in their kitchen burning as well as it encourages more artists to pursue their talent and by putting a value to it, it makes the general public appreciate their work and try to understand it better. So commercialisation of art is good to encourage the young artist to create art and to adopt art as their career. On the basis of art market artists are focusing on their career and adopting new techniques new art forms.
Keywords:Contemporary art, various schools, artists, commercialization, art galleries, art works, style, medium, India art summit, Exibitions, Musium, Art Market

16. An Evaluation of Profitability of Public Sector Undertakings (Special Reference to Iron & Steel Units)

Author: A. K. Agarwal, Arvind Kumar Yadav ,(Pages: 362-368 )


Earning profit is equally important for all undertakings whether manufacturing or providing services, and whether in public or in private sector. The nationalization of the basic industries and setting up public sector undertaking have been entrusted with the responsibility to look after the requirements of the relevant services as the basis of economic development and also to develop the socio-economic status of the society, by making them available comfortable, economical and effective services/raw materials. It clearly indicates that various units under steel sector being a public sector undertaking should run with adequate profits. Iron and steel is the backbone of almost all the large-scale industries including construction services, as without plant and machinery no industry can produce or manufacture anything. Even the small-scale industries get their primary infrastructure from iron and steel. In more clear terms, a basic industry like iron and steel has to consider itself as one of the infra-structural institutions and has to work as per the requirements of the country's industrial and economic development as a whole. Since poverty and unemployment are the two major problems of the country, the iron and steel industry assumes a wide responsibility to play its role in solving the problem of unemployment and thus, also to reduce the clutches of poverty to a more or less extent as the iron and steel is one of the employment generating industries. In fact, the iron and steel Industry being a basic industry creates a basis for the economic and industrial development, and by making this development possible, it reduces poverty, raises the standard of living of the people and improves the socio-economic status of the masses. All these responsibilities have added a new dimension to the public sector industries in steel sector. If the objective to earn profits is kept in mind in the normal working of steel Industries, public sector undertakings under steel sector c
Keywords:PSU, MOU

17. A Critical Evaluation on Financial Performance of Foreign Banks in India

Author: Pulkit Agarwal, Richa Jain ,(Pages: 369-385 )


This paper aimed to assess the overall performance of foreign banks operating in India. It is found that with the onset of foreign banks operating in India has led the banking, finance and insurance industry contributes major share of FDI inflows in services sectors, with banking services seemed to be emerging recently, providing customized products and services. The nationís public and private sector banks also seem to adapt to latest technology advances and development relative to foreign banks innovative products and banking solutions. This study can also be used for further analysis to assess the performance of Indian consumers towards overall or specific performance of selective foreign banks in India.
Keywords:WOS model, Credit equivalent of off Balance sheet exposure, NPA, Ratio, PSLCS

18. An Empirical Study of Human Resource Management in the Private Sector and Public Sector Banks-Selected Case Study (Punjab National Bank & ICICI Bank)

Author: Ramandeep Kaur, N.P. Singh ,(Pages: 386-395 )


The term transformation in Indian banking sector started with the inception of the reform period & IT revolution and this change has seen unprecedented growth in the banking sector which has also affected the HR composition also. The banks are striving for leveraging synergies and this can only be achieved with proper and efficient HRM. The objectives of study is to examine the trends of human resource in the selected banks, to examine profit per employee & cost per employee and to compare which bank is able to utilize human resource in the best possible manner. The study period taken into consideration is of 10 years i.e. 2006-2015.The main parameters of study are: Growth in the number of employees, Business per employee, Net Profit per Employee, Ratio of wage bill to intermediation cost, Ratio of wage bill to total expenses, Ratio of wage bill to total Income. The performance of ICICI bank is better than PNB.
Keywords:ICICIĖIndustrial Credit investment Corporation of India, PNB-Punjab National Bank, HRM- Human Resource Management

19. Organizational Culture Helps in Creativity and Innovation

Author: Kanika Maheshwari ,(Pages: 396-405 )


The aim of this study was to determine what type of organizational culture would support creativity and innovation in an organization. The factors trust relationship, working environment, management support and customer orientation on operational level presented shifts in emphasis in the new model. The trust relationship in particular indicated that trust manifests in openness and sincerity. Trust influences both employee support for change and the probability of successful change, which influence the degree to which creativity and innovation are stimulated and promoted.
Keywords:manifestations, intangible, cognitive, perception, articulate

20. A Theoretical Study of Impact of Technological Forums on Consumer Buying Decision

Author: N.U. Khan ,(Pages: 406-416 )


In todayís World there is an acute shortage of time when it comes to a buying decision be it an electronic product or service. Since the technology is changing so rapidly that one can be only aware of its changing technology for a certain period of time. So the potential customer has started to move towards online shopping in order to look for the best possible product as per his/her requirements. But now the current scenario is totally different when we compared it to say a decade ago. Where you only used to rely on your brick and mortar store to provide you a product. But that also used to be a boon for the customer since the number of choices were very limited to the customer and making a choice was very easy. Now we have a price range of say 15,000 and we want to buy a mobile what used to be a small range of options has now turned into an array of options for the consumer since he/she can choose from 10 models from 8 different manufacturers. This is the place where technological forums come into place and how they help a person in order to make a decision and help the person choose whatís best as per his/ her requirement. I found that Internet shoppers are turning to online technological forums in order to share knowledge, which in turn, influences their buying decision. A larger percentage of them are dependent on such online forums when making decisions to purchase products through the Internet.
Keywords:Online Technological Forums; Consumer Buying Decision; eWOM

21. Factors Affecting Entrepreneurial Management in Bangladesh: An Empirical Analysis

Author: Vichayanan Rattanawiboonsom, Muhammad Mahaboob Ali ,(Pages: 417-419 )


A well conceptualized book based on the empirical study carried out by the authors in Bangladesh. The book envisages the growth of entrepreneurial activities in Bangladesh and various policy implications impacting entrepreneurism besides fundamental concepts and theories related to entrepreneurship. It also captures the motivation, challenges and way forward pertaining to women entrepreneurship in Bangladesh. The book came out with strong implications with respect to creating awareness and fostering entrepreneurial culture in Bangladesh. Some of the areas draw the attentions of the readers are starting up micro-enterprise, social networking, conducive policies at local and national level, social mobilization, legal assistance, technology support etc. The book was divided into Five Chapters: Introduction, Historical Progress of Entrepreneurial activities in Bangladesh, Methodology, Findings and Result Discussion, Conclusions and Implications.
Keywords:Entrepreneurial Management, Bangladesh

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