Society for Global
Studies and Research

Chief Editor

Dr. S.K.S. Yadav
Department of Commerce
Meerut College, Meerut
U.P. (India)


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::Society for Global Studies & Research(SGSR)::
List of Volumes/Issues

International Journal of Trade and Commerce-IIARTC, Volume: 6(2017>), Issue: 1(Jan-June)

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1. Factors Influencing Job Satisfaction of Employees of Private Commercial Banks in Bangladesh

Author: Murad Hasan, Mohammad Maksudul Karim ,(Pages:1-12 )


Bangladesh is an emerging country where a growing number of private commercial banks have been established. As a result, presently contemporary banking business considers the job of satisfying their employees as the most important for retaining their valuable skilled workforce. The aim of this paper is to understand the importance and effects of positive employee job satisfaction by identifying key factors which determine the highest degree of job satisfaction of employees of the private commercial banks in Bangladesh. For the study, primary data and information have been obtained from a survey of 390 full-time employees representing 39 private commercial banks in Dhaka city selected through convenience sampling and for secondary data information have been gathered from research articles published in different journals and books of various scholars. This paper shows that there are some factors in the job environment in the private commercial banks of Bangladesh that can lead to an increasing employee productivity as well as can result job dissatisfaction which also responsible for lower productivity and higher turnover and even poor physical and mental health. This study has focused on only the identification and examination of different factors or variables that influence job satisfaction of the employees of private commercial banks in Bangladesh. No cause and effect relationship has been examined among the studied variables in this study. As a result, a future research can be taken to investigate the cause and effect relationship among those variables and to assess the applications of the findings to general population of employees of private sector banks in Bangladesh for facilitating a more comprehensive understanding. At present, many employers are not aware of the effects that employee job satisfaction can have on private sector banking in Bangladesh. However, the study will also originate the value to the employers, practitioners and
Keywords:External rewards, Internal rewards, Job satisfaction, Personal characteristics, Private commercial banks, Work environment.

2. PMJDY Status: Pre & Post Demonetization

Author: Faisal Bin Hamad, M. Shekar ,(Pages: 13-22 )


In this electronic era, the banking sector has grown up tremendously but even after 70 years of Independence, less-than 2/3rd of the house hold in the India have access to banking facilities. Exclusion of large no of community from any access to financial services inhibits the growth of the country and there is evidence that financial Inclusion is crucial to eradicate poverty & financial untouchability. From the learning of past schemes, the Hon’ble Prime Minister of India, Mr. Narendra Modi has taken a forward step on Financial Inclusion as one of the top most priority project of the govt. In this regard, he has taken two steps i.e, step 1. Launched PMJDY scheme on 28th August 2014, for weaker section of the community as integrated approach for the financial freedom & financial literacy and the step 2 measure Demonetization. Demonetization is the act of stripping a currency unit of its status as legal tender. The Government of India declared that the five hundred and one thousand rupee notes will no longer be legal tender from midnight, 8th November 2016. It is an attempt to address and stop corruption & washout black money (unaccounted currency) and counterfeit notes. This research paper aims at briefly reviewing the status of PMJDY status (Pradhan Mantri Jan Dhan Yojana) pre & post demonetization stage. And the data gathered from secondary sources, descriptive & analytical methodology have been adopted for the data presentation. For analysis, all the condensed data being presented in two-way tabular form with cross-sectional comparative analysis have been applied in order to draw the inferences.
Keywords:Demonetization, Financial Inclusion & PMJDY.

3. Comparative Study of Stock and Bond Markets Volatility and Returns Performance

Author: Thota Haripriya, Y. Rama Krishna, Sindhu ,(Pages: 23-29 )


The paper aims to compare the equity and bond market performance and volatility based on the risk associated with them. The benchmarks were considered for equity (sensex) and bond market (composite bond index) for the period of 3 years starting from April 2014 to March 2017. Modigliani risk adjusted method (MM) has been used to measure the returns performance of both the asset classes. The historical volatility has been applied with the standard deviation for bonds and stocks calculated and the result has been compared to know which of the market indicator has the greater volatility during the study period. The volatility of equity during the study period is more when compared to the bond market volatility. The MM approach reveals that the performance of the stock market was better and greater than the bond markets during the period of study.
Keywords:Equity, Bond, Indices, Volatility, Risk free return

4. Human Resource Management and Innovative Practices: Key Connections

Author: T.S. Tomar ,(Pages:30-41 )


The innovative practices and leadership theory of organizational performance emphasizes the sustained competitive advantages gained from production and economic development capabilities that are rare and hard to imitate. Under certain conditions, such capabilities become core competencies and tend to involve the human resources. There is not yet a standard research protocol for how to research key connections between HRM and innovative practices to catalyst the core competencies of leadership. Based on a review of existing studies on innovative practices and HRM from a variety of fields, a framework for studying key connections between these is proposed here based on four questions: does the HRM have a competitive advantage? If so, is it based on innovative practices? What is the nature of the specific core connections of competencies involved? Do the connections have core competencies, and if yes, what are they? Global changes in the rules of the public and private sectors and the dramatic advancements in technology have also strongly affected HRD needs. These evolving changes have important policy, institutional and programmatic implications. This article, therefore, places HRM in context of current concerns for the development of using innovative practices.
Keywords:Innovative practices, performance rationality, value creation, sharing initiative

5. An Empirical Study of Passengers Perception of Service Quality of Selected Indian Airlines

Author: Sunil Kumar, Arihant Jain ,(Pages:42-56 )


This research paper evaluates the underlying forces of service quality influences on passengers’ perception of Indian airlines. The study also evaluates, which dimensions have a positive influence on service quality and which dimensions have the most and least important impact on service quality in national air travel, as perceived by airline passengers. This research paper also analysed the data from passengers of three classes - economic, business and premium. The findings of this research paper are based on the analysis of a sample of 500 respondents each from Air India, SpiceJet Ltd. and Jet Airways. Respondents have given their rating for all 20 service quality attributes under four service quality factors for each airline and the ratings were assigned as very good-5, good-4, neither good nor bad-3, bad-2 and very bad-1. The results suggest that passengers are satisfied with the service quality dimensions delivered such as in-flight service, in-flight digital service and back-office operations. The findings reveal that these three dimensions are positively related to perceive service quality. Thus, it is observed that the passengers are highly satisfied with service quality of Spice Jet Ltd. Domestic air traffic has shown a consistent growth of 20 -25% throughout 2015 and 2016, peaking in January this year at 25.13%. However, the domestic travel demand rose 16% in February this year (2017), ending the long streak of over 20%. India which enjoyed the fourth position in terms of overall air passenger traffic (both domestic and international) along with the UK, has also inched closer to becoming the third largest one by March next year.
Keywords:Quality, Passengers’ Perception, In-flight services, In-flight digital services, Back-office Operations

6. A Study on Consumer Adoption of Mobile Wallet

Author: Vikas Gupta ,(Pages: 57-70 )


This paper is an attempt to understand the factors that affect consumer adoption of mobile wallet as an alternative transaction method. For this, a survey of 315 respondents was made. The result shows that Personal Innovativeness, Perceived Ease of Use, Perceived Usefulness and Variety of Services are important factors in deciding consumer adoption of mobile wallet. The findings from this research work will be good for mobile wallet service providers, as well and for financial institutions for developing a suitable framework for consumers to adopt mobile wallet service
Keywords:Mobile wallet, Digital payments, Technology innovation

7. Millennium (Sustainable) Development Goals 4, 5 and 6: A Study of Maternal and Infant Mortality in BIMARU States of India on the Precise Course

Author: Ashok Kumar ,(Pages: 71-81 )


Background: India is in a race against time to achieve the Millennium Development Goals (MDGs) 4, 5 and 6, to reduce Infant Mortality Rate (IMR) to ‘27’ and Maternal Mortality Ratio (MMR) to ‘109’ by 2015. This study estimates the percent net contribution of the states and the periods in shaping BIMARU’s IMR/MMR, and predicts future levels. Methods: A standardized decomposition technique was used to estimate each state’s and period’s percent share in shaping India’s decline in IMR/MMR between two time points. Linear and exponential regression curves were fitted for IMR/MMR values of the past two decades to predict IMR/MMR levels for 2015 for India and for the BIMARU’s states of India. Results: Due to favourable maternal mortality reduction efforts in Bihar/Jharkhand (19%) and Madhya Pradesh/Chhattisgarh (11%), Uttar Pradesh/Uttarkhand (33%) - India is predicted to attain the MDG-5 target by 2016, assuming the pace of decline observed in MMR during 1997-2015 continues to follow a linear-trend, while the wait may continue until 2023-2024 if the decline follows an exponential trend. Attaining MDG-4 may take until 2023-2024, due to low acceleration in IMR drop in Bihar/Jharkhand, Uttar Pradesh/Uttarakhand and Rajasthan. The maximum decline in MMR during 2003-2015 coincided with the launch and uptake of the National Rural Health Mission (NRHM) currently well known as National Health Mission (NHM). Conclusions: Even though India as a nation is not predicted to attain all the MDG 4 and 5 (6) targets, at least four of its BIMARU’s states are predicted to do so. In the past two decades, MMR reduction efforts were more effective than IMR reduction efforts.
Keywords:Infant mortality rate, maternal mortality ratio, Millennium Development Goals, BIMARU states of India

8. India's Energy Security Challenges and Policy Options

Author: Sanjay Kumar ,(Pages: 82-94 )


Among the various non-traditional threats that India is currently facing, energy security is one of them. Today, India suffers from a serious energy crisis. Energy security has become one of the serious issues of India’s Foreign Policy owing to certain factors such as growing energy demand, Carbon dioxide emissions and the issue of climate change, security of energy supplies and depleting fossil fuels. With the population of our country growing day by day, the demand for energy would also simultaneously increase. The situation is most likely to become worse due to the growing imbalance between the demand for energy and the supply from its indigenous sources. I observed that Indian energy security policies need to take into consideration the ever increasing global interdependence rather than the narrow centric remote approach. In addition to this, there is a requirement of precise and comprehensive energy policy inspiring the much needed economic and social development through supply of reliable energy. Ensuring economic and social development with an aim to overcome energy poverty should be the priority for India in addition to its commitment of mitigating climate change. Therefore, effective energy governance is the need of the hour in India in order to find solutions and methods to control the ever increasing energy demands and needs.
Keywords:Non-traditional threats, territorial integrity, energy security, national security, urbanisation

9. Reforming the Military Institutions and National Security Strategy”,

Author: Mohd. Rizwan ,(Pages: 97-106 )


India needs a National Security Strategy (NSS) that takes care of present day security threats and potential challenges to national security and safeguard national interests. The strategy is all about the way the country will use the means available to it to exercise control over set of circumstances in order to achieve its objectives. Institutions play an important role in formulation and execution of strategy. India has no clearly articulated NSS, and this mainly is the outcome of institutional weakness. This weakness has also resulted in sub-optimal military effectiveness in India. Military institutions influence military effectiveness which in turn affects the outcome of security goals set by NSS. Institutional reforms are, therefore, carrying need of the hour. Besides the difficulty in changing strategic culture at directional level even military organizations are often conservative and risk-averse and, thus, are typically resistant to change, especially disruptive change, since it can threaten the stability of normal day-to-day operations, standard operating procedures, war plans and even career paths. In this article the author opines that both institutions and belief systems have to change for successful reform since it is the mental models of the actors that will shape choices. He concludes that this is a difficult but not an impossible task.
Keywords:National Security Strategy (NSS), political upheaval, Internal security, synchronization

10. Liquidity Management in Hindustan Unilever Limited: An Analytical Study

Author: Mukesh Kumar Jain ,(Pages: 107-119 )


The ultimate objective of any firm is to maximize the profit but increasing the profit at the cost of liquidity can bring serious problems too. Liquidity implies conversion of current assets into cash during the normal course of business, and to have regular uninterrupted flow of cash to meet outside current liabilities as and when due and payable. It also ensures availability of money for day-to-day business operations. Effective liquidity management will enable organization to derive maximum benefits at minimum cost. This study contains the liquidity management of Hindustan Unilever (India) Ltd. Liquidity management is evaluated by using the Motaal’s Comprehensive test. Statistical techniques like standard deviation, coefficient of variation, Spearman’s correlation coefficients’ test and Motaal’s test have been employed in order to examine the liquidity position and test the relationship between liquidity and profitability. The study result shows that the company enjoyed sound liquidity during the study period 2007 - 2016 but relationship between liquidity and profitability are statistically not significant
Keywords:Liquidity, Profitability, Measurement, Hindustan Unilever Ltd.

11. Identifying Factors Enabling Willingness to Adopt Mobile Learning

Author: S.K.S. Yadav, Abhinav Chaudhary ,(Pages: 120-128 )


In today’s global and shirking world mobile learning provides a new learning platform in which learners can access the content and just in time information as required irrespective of the time and place. Mobile learning is evolving at a very high rate all across the globe and one of the major reasons behind is that it uses mobile platform. The accessibility of mobile devices like smart phones, tablets, I-pads, personal digital assistants, E-readers etc. has increased drastically over the period of time. In this paper, the authors have analysed external factors like affordability, enjoyment, interaction and convenience to see their influence on willingness to adopt mobile learning.
Keywords:E-commerce, Mobile Learning, Internet, Technology

12. Export-Led-Growth: A Strategic Approach to India‟s Economic Development

Author: Himanshu Agarwal ,(Pages: 129-144 )


Government of India after a ling struggle and worth some network, proved to be nearly fail may be because of either the defective policy structure or the short-vision of the policy-makers or the rising population, diversification of national setup or the financial crunch in meeting out expenses for the removal of above mentioned basic constraints. „Export-led-growth‟ is a strategy that encourages and supports production for exports. The rationale behind this belief is that the enhancing exports can play a pivotal role in the overall growth-process of the country. India is an interesting case study of the export and economic growth relationship. The present study evaluates the export-import policies followed in India and analyses time series data rigorously to draw conclusions regarding the various potential positive roles of exports if there are any, and suggests a suitable strategy for development in India. Overall, it may be fair to say that openness, by leading to lower prices, better information and newer technologies, has a useful role to play in promoting growth. But it must be accompanied by appropriate complementary policies (most notably, education, infrastructure, financial and macroeconomic policies) to yield strong growth results. The precise mix of trade and other policies that is needed will strongly depend on the specific circumstances of each country.
Keywords:Export, Import, Export-led-Growth, Economic Development

13. A Study on Consumer Buying Behaviour for Personal Care Products

Author: Princi Gupta, Padma Misra ,(Pages: 145-153 )


The first and most objective of my study is to study consumers buying behavior regarding personal care products. The study of consumer behavior is the important factor for marketing of any goods and services. The consumer behaviour suggests how individual, groups and organization select, buy, use and dispose off goods, services, ideas or experience to satisfy their needs and wants. It also clues for improving or introducing products or services, setting price, devising channels etc. Since liberalization 100% FDI is allowed in India. This has attracted foreign companies to penetrate the Indian market. The marketers always look for emergent trends that suggest new marketing opportunities and here in India a lot of opportunities are available. The personal care sector is one of the best and important sectors at the present time. There are a lot of future opportunities in this sector. The increasing trend of different cosmetic products, beauty care products, skin care products, hair care products etc fuels the market growing opportunities for cosmetic products. From the last couple of years, the demand of personal care products is not only increasing in only women but also it is increasing in men. e.g., Himani Fair and Handsome-“mardon wali fairness cream”. Like that there are many opportunities have been arising and changes are made in consumers’ perception.
Keywords:FMCG, cosmetics, personal care, cosmetic, buying behaviour

14. Indian Capital Market: Issues and Challenges

Author: Preeti Singh ,(Pages: 154-161 )


Capital market deals with medium term and long term funds. It refers to all facilities and the institutional arrangements for borrowing and lending term funds (medium-term and long-term). The demand for long-term funds comes from private business corporations, public corporations and the Government. The supply of funds comes largely from individual and institutional investors, banks and special industrial financial institutions and Government. Modern capital markets are almost invariably hosted on computer-based electronic trading systems, most can be accessed only by entities within the financial sector, but some can be accessed directly by the public. Despite fast economic growth, India still faces massive income inequalities, high unemployment and malnutrition. India needs to follow through with deeper and more wide ranging reforms which will bring the regulatory environment and the framework of the economy to a level which can cope with the challenges of growth. The present paper aims at focusing the issues and challenges of Indian capital market in current scenario and also suggests necessary policy reforms for a relatively effective capital market.
Keywords:Equity-backed securities, SEBI, Bond market, Stock market, SIFMA

15. Marketing of Paintings: A Case of Thangka Paintings

Author: Archana Rani ,(Pages:162-172 )


Thangka Paintings are a very much popular Tibetan paintings. A 'Thangka' is also known as 'Tanka' or 'Tangka'. In Tibet the word 'thang' means flat. Thangka Paintings are painted or embroidered with the Buddhist banner. The thangka painting's look is complicated and is a composite three-dimensional object. Thangka is a beautiful wall-hanging that is being further decorated with gold, silk and wood. Thangka paintings are visually very stimulating and usually used for various functions and which even depict the life of the Buddha. The most common shape in which a Thangka Paintings is done is in the upright rectangular form. These paintings as mentioned used to represent the life of Buddha and were used in temples, however, in the present scenario it is more appreciated as a form of pure art. Some artists even encouraged the incorporation of elements like train; plane etc to show the development of the traffic of India. The price of the Thangka depends on the skills of the artist and the perfection of the painting. As the Thangka was enjoying great popularity and received high demands, the prices of the paintings increased as a result of which fake or immature thangkas were introduced in the market known as commercial Thangkas. Although it wasn’t popular in the market then and remained confined in the monasteries, but later with the increased demand and appreciation, cheap or fake Thangkas flushed in the market as commercial Thangkas. One has to have good knowledge about this artwork before purchasing so that the person is not cheated by the frauds in the market who know various tacts to give the painting and old and original appearance. Having good knowledge about the Thangkas is the only remedy to appreciate the original artwork and its popularity in the Indian market.
Keywords:Thangka Painting, Travelling monks, Abhidhorms teachings, Budhist scripture

16. ―New Era in Telecommunication- The Study of Reliance Jio

Author: B. Kumar ,(Pages: 173-180 )


Being world’s second largest population of 1.2 billion, India is a young nation with 63% of its population under the age of 35 years. It has a fast growing digital audience with 800 million mobile connections and over 200 million internet users. Reliance thoroughly believes in India’s potential to lead the world with its capabilities in innovation. Towards that end, Reliance envisages creation of a digital revolution in India. Reliance Jio aims to enable this transformation by creating not just a cutting-edge voice and broadband network, but also a powerful eco-system on which a range of rich digital services will be enabled – a unique green-field opportunity. The three-pronged focus on broadband networks, affordable smart phones and the availability of rich content and applications has enabled Jio to create an integrated business strategy from the very beginning, and today, Jio is capable of offering a unique combination of telecom, high speed data, digital commerce, media and payment services. In this article I have made efforts to study of Reliance Jio action plan to provide customers the best services in Telecom sector.
Keywords:Reliance Jio, Telecommunication, Broadband, 4G LTE.

17. A Comparative Study of Working Capital Management in Steel Authority of India Limited and Tata Steel Limited

Author: Yogesh Kumar ,(Pages: 181-193 )


Working capital has an impact on profitability because effective working capital management is about striking a trade off between profitability and liquidity. Working capital management refers to the administration of all components of working capital-cash, marketable securities, debtors and stock and creditors. Working capital is one of the powerful measurements of the financial position. The goal of working capital management is to manage the firm’s current assets and current liabilities in such a way that a satisfactory level of working capital is maintained. In several units there is adequate working capital but the mismanagement of working capital increases the costs and reduces the rate of return. The efficient management of working capital minimizes the cost and can do much more for the success of the business. With this background this paper attempts to make a comparative study of working capital management with the help of financial and statistical tools in SAIL and Tata Steel Ltd, which are capital intensive firms of steel sector with significant investments in working capital i.e. inventory, receivables and cash.
Keywords:Working Capital Management SAIL, Tata Steel Ltd., Steel Industry.

18. An Analytical Study of Telecom Infra Industry of India

Author: Kanika Maheshwari ,(Pages: 194-206 )


The rationale of this paper is to study the growth and future prospects of the recent business model of infrastructure sharing in Indian telecom industry. It discusses the various forms of infrastructure sharing which include active, passive and backhaul sharing. A study of the various passive infrastructure sharing companies in India is done. The various parameters of these industries in terms of tenancy ratio etc. are compared. A study of the various mergers and acquisitions taking place amongst the tower companies in India in past years is taken to understand the progressive trends and expected growth. The valuation of the deals over the years has been explored and the reasons for growth and slowdown are being evaluated. Conclusively various benefits of infrastructure sharing are discussed.
Keywords:Passive infrastructure sharing, OPCOS, Telecom Industry, Solution Ltd.

19. 360 Degree Evaluation Boon for Self Development of Employees

Author: Mani Arora, Deepti Kanojia ,(Pages:207-215 )


Multi-source feedback extends traditional performance appraisal by collecting information from subordinates, peers, supervisors and customers. Ratees often receive the results along with normative data and self-ratings. This paper explores how multi-source feedback goes beyond traditional performance appraisal by providing ratees with comparative information. Focusing on person, perception and information processing dynamics, this paper develops a model and associated propositions to explain the effects of multi-source feedback on perceptions of goal accomplishment, re-evaluation of self-image, and changes in outcomes such as goals, development, behavior and performance. Moderators of relationships between the major components in the model include individual difference variables (self-image, feedback seeking, self-monitoring, task-specific self-efficacy, and impression management) and situational conditions (the content and process of multi-source feedback and organizational performance standards). Issues of research and practice intended to improve understanding and effectiveness of multi-source feedback are discussed.
Keywords:Performance Appraisal, Ratees, TQM, 360 Degree, Evaluation.

20. Commodity Futures Trade – Dimensions of Corporate Social Responsibility [Special reference to Hapur Commodity Exchange Limited (HCEL)]

Author: Vinayaka Tripathi, Madhusoodan Tripathi, Patanjali Tripathi ,(Pages:216-225 )


Trade includes two important dimensions i.e. Physical trade and Futures trade. Commodity futures trade is an important part of trade as well as futures trade. Commodity Futures Trading in India has a long history of more than a century having active futures markets as early in 1875. “Corporate Social responsibilities (CSR) refer to the businessmen‟s decisions and actions taken to reasons at least partially beyond the firm‟s direct economic or technical interest.”In broad sense, CSR when comes into action is called corporate social work. Parties concerned directly-indirectly towards which any organization has to do corporate social work are Society, Government, Employees, Customers, Shareholders, Creditors, suppliers, etc. Hapur commodity exchange limited (formerly known as The Chamber of Commerce, Hapur), one of the exchanges from where the Indian commodity futures trade began, was incorporated on October 1923. It provides an independent, transparent and efficient system regarding trading, clearing and settlement. HCEL fulfils its obligation of corporate social work to the parties concerning with him directly-indirectly. There are many ups and downs in last 3 years in following its CSR by HCEL. Towards Society - Its Charity payable in FY 2014-15 was INR 368,661.20. Its festival expenses shows an increase of INR 10,66,832. Towards Government- HCEL sincerely follows its social duty towards government. There is an increase of INR 3,03,812 in „Current tax paid‟ as well as for „Provision for income Tax‟ it shows an increase of INR 172,091.00. Towards Customers / shareholders / creditors its Total Guarantee Fund increases by INR 46,67,796.1. Towards Social Audit- HCEL has its own vigilance committee. This is a unique factor. HCEL fulfils its obligation of CSR towards various parties. It seems to be satisfactory. On part of social Audit, after Analysing the Annual Reports of three previous years, it finds that there is not even a single issue comes
Keywords:Commodity Futures, Hapur Commodity Exchange Limited, Forward Markets Commission, CSR (Corporate Social Responsibility).

21. Life After 60s : In A Changing Scenario

Author: Sangeeta Gupta ,(Pages: 226-229 )


Ageing is an important and on-going aspect of human life. All of us have to pass through this stage of life. There are two ways to live life after 60 plus. One is feeling unhappy: health-wise, money-wise and insecurity-wise. The another way to live life is to live gracefully and making active and pleasant life after sixty plus. In many of the cases, elderly people are opting the second option and making their lives happy. In this paper the author discussed various issues and suggested many happy and healthy ways to live life after 60s.
Keywords:Human life, Elderly people, Identity, Re-marriage, Spouse

22. Job Satisfaction among Female Faculty Members in Higher Education: A Study of Dehradun Region

Author: Ishan Jain, Somya Sharma, Shagun Bhardwaj ,(Pages: 230-243 )


The higher education sector is crucial for a country or a region specified, since it plays a vital role in development of the human resource of any country. Higher education is not only important for the students but it is also very important for the faculties working there. Considering more specifically the female faculty member in higher education system and their job satisfaction does also play an important role. Job satisfaction in regards to one’s feeling or state of mind regarding nature of their work. Job can be influenced by variety of factors like quality of one’s relationship with supervisor, quality of physical environment in which they work, degree of fulfillment in their work, etc. . It ultimately decides the extent of employee motivation through the development of organization climate or environment. Job satisfaction has been a subject of hot chase by researchers. We studies in this paper that the job satisfaction level of female faculty members in higher education sector in Garhwal region of Uttrakhand with special reference to Dehradun district. The paper is based on primary as well as secondary data. Sample size taken here is 125 in which data was collected from faculties in higher education. Data was collected from 6 Universities of Dehradun district.
Keywords:Job satisfaction, higher education sector, motivation, working environment, educational qualifications

23. Demonetization: A Step towards Cashless Economy in India

Author: Priyanka Saroha ,(Pages:244-250 )


Demonetization: A Step towards Cashless Economy in India
Keywords:Cashless Economy, Demonitization, Digital Transactions

24. Impact of Depreciation and Taxation Policy on the Profitability of Public Sector Enterprises

Author: Arvind Kumar Yadav ,(Pages:251-259 )


The depreciation policy of the business is evidenced by the rate at which depreciation is charged off each year. It must be remembered that depreciation is a cost of doing business which must, alongwith other expenses, be considered in determining net profits. A concern which is liberal in the amount charged off each year is said to have a conservative depreciation policy. In considering a depreciation policy a concern which is on the alert to repair and renew of its assets and thereby reduces the amount necessary to charge to depreciation each year. Before Independence, the main function of taxation was considered to be to raise an amount of revenue large enough to enable the Government to discharge its basic functions, and enough attention was not paid to the welfare responsibility and role of a welfare state. In 1956, the state was pledged to move in the direction of a socialistic society. Hence it was realised that the taxation policy and proposals should be so framed as to realise the goal of socialist economy. In this research paper researcher studied the impact of depreciation along with all aspect of providing depreciation in public sector enterprise including methods of depreciations and also the effects of depreciation under changes of price level and its practicability in India. Taxation is also a very important factor for computing profit of public sector enterprises so researcher studied direct and indirect taxation policies of Government of India.
Keywords:Depreciation, Price level change, Taxation, Tax holidays

25. Impact of Training & Development Programmes on Employee’s Performance under HRD Activities‖,

Author: Deepak Singh ,(Pages:260-264 )


Under HRD Activities there are so many tools like Recruitment and Selection Process, Performance Appraisal Programmes, Training and Development Programmes, Employees Welfare and Motivation Programmes, but this paper is basically focused on the impact of Training and Development Program for the employees in the organization. To improve overall organizational effectiveness and productivity, to ensure competitive edge, to compete in liberalized and open market scenario. These changes necessitate the need of training and development of personnel in the organization. Few companies are grooming very well in their field because these companies are following the training & development program in superlative manner and these companies are growing up with their organizational culture, employee morale, technology advancement, and increase productivity, up gradation of quality and personal growth of employees also.
Keywords:Training and development, HRD activities, Employee’s performance.

26. Opportunities and Challenges of Demonetization

Author: Pulkit Agarwal, Kamlesh Kumar ,(Pages:265-268 )


A cashless economy is one in which all the transactions are done using cards or digital means. The circulation of physical currency is minimal. Indians use too much cash for transactions. The number of currency notes in circulation is also larger than in other large economies. On eighth November 2016 the Prime Minister of India took a brave step of demonetization of INR 500 and INR 1,000 currency notes. Currency of Rs 500 & Rs 1000 notes was withdrawn from the economy. Today online payment option is popular in urban areas as compared to rural areas. Our society is mainly based on cash transactions and most of the people are not aware to digital payment methods. This move will achieve the twin objectives of economic growth and financial inclusion. It will help to fight the problem of counter currency. The result of it would be known in near future but there are various challenges to be faced by people. The global average Internet connectivity speed is 7 Mbps, according to the Akamai report. South Korea leads the APAC countries with the highest average Internet speed of 26.1 Mbps, and India with 5.6 Mbps of average connectivity speed. This creates hurdel to make online transaction. The infrastructural facilities should be made better to facilitate online transactions/banking transaction without using currently physical form.
Keywords:APAC- Asia Pacific Region, Cashless economy.

27. A Study on Paradigms of Quality of Work Life and Its Dimensions

Author: Aman Roshan, V.C. Sharma ,(Pages: 269-275 )


In today’s competitive global economy, human is among the most crucial resources. To retain human resource and to attain maximum productivity from them is a great challenge for the organizations. Since it is easy to obtain a person physical presence at work place but loyalty, commitment and job involvement comes through the quality of work life. It has become important to comprehensively construct an environment at work place which reflects the employee well being over there. Thus, providing satisfaction at mind and declining negative personal consequences of the employees through quality of work life is the necessity of these days. Quality of work life of employees has been widely studied and is it still has a greater focus on increasingly far more and more humanizing the job conditions as well as the total work environment from different angle. Thus, employee’s quality of work life seems to be highly important because satisfaction of these people is a back-bone for organizational survival and development. The main objective of this study is to understand the perspective of quality of work life and to identify various dimensions of quality of work life. For this purpose secondary data is being used. The findings of the study states that the quality of work life is not only measured by one or two factors but there are group of factors which affects the quality of work life. Furthermore, an effective implication of quality of work life in any organization is advantageous for both the employee and employer.
Keywords:Quality of work life, job involvement, human resource, job satisfaction

28. Human Resource Management : A Value Based Approach

Author: P. K. Srivastava ,(Pages: 276-281 )


Nowadays every organization has to compete with its competitors in a competitive market to capture and expand its market share with the objective to win for survival, growth and development. Business has emerged itself as a complex organization with various important components for which strategic management became an important concept. It includes not only determination of strategy but its formulation, implementation and evaluation too. Manpower is the most important component among the five M’s of any organization i.e. manpower, material, machinery, money and methods. Though there are much efforts made to find the most effective way for human resource management but still ancient Indian value based management methods are ignored by the policy makers, so the study of ancient and modern concepts of human resource management is the need of the hour. In this present study analytical research methodology is applied by the researcher. The study finds that human resource management concentrates on four main aspects of HR i.e. acquisition, development, motivation and maintenance, in which later two are more important than the former. There are several strategies for motivation but our Indian ancient philosophy had also explained the value based internal motivational system, where the person feels fresh and enthusiastic so that he can perform his duties effectively and efficiently. The study concludes that it is an emerging need of any organization to formulate such HRM strategies that are depending on Indian philosophical thought too. We should not solely follow the strategies adopted by the Western countries. Organization must consider the fact that organizational welfare and employee’s welfare are inter-related. So for the development of HRM strategies we should consider our own theories which are not only fruitful but value based too.
Keywords:Strategic Human Resource Management, Value Based Management, Organizational Structure, Scientific Management, Information Revolution.

29. Impact of Working Capital Management on Liquidity, Profitability and Risk: A Case Study of Hindustan Petroleum Corporation Limited (HPCL

Author: Ajay Maheshwari ,(Pages:282-300 )


This paper makes an attempt to assess the impact of working capital management on liquidity, profitability and risk of HPCL, a leading public sector enterprise in India over a 10 year period (i.e. from 2006-07 to 2015-16). It also makes an attempt to gauge and test the correlation between liquidity and profitability as well as between profitability and risk. In this study, an attempt has also been made to establish the linear relationship between liquidity and profitability with the help of a multiple regression model. The study is based on secondary data collected from published annual reports of HPCL. The available data have been analyzed by using some important managerial and statistical tools. Various statistical tests viz. Average, SD, CV, CAGR, Spearman Correlation, Student t-test, and Durbin and Watson test have been applied to test the significance of the results obtained.
Keywords:Liquidity, Profitability, Risk, Working Capital Management and HPCL

30. Post Purchase Dissonance: A Focus on Consumers

Author: Princi Gupta, Padma Misra ,(Pages: 301-306 )


According to post purchase behaviour theory, there is a tendency for individuals to seek consistency among their cognitions (i.e., beliefs, opinions). When an inconsistency between attitudes or behaviours (dissonance) occurs, some change must be made in order to eliminate this behaviour. In the case of a discrepancy between attitudes and behavior, it is most likely that the attitude will change to accommodate the behavior. Past research on consumers’ post-purchase behavior has focused on understanding satisfaction. However, the consumer-product relationship is much broader. This paper aims to deal with another aspect of post-purchase behavior: the emotional bond consumers experience with their durables during ownership.
Keywords:Behavior, Bonding, Consumers, cognitive, post purchase, consumer behavior

31. Socio-Economic Development of Bangladesh: Sustainability of BNF’s Partner Organizations and Beneficiaries

Author: S.K.S. Yadav ,(Pages: 307-311 )


The Government of the People's Republic of Bangladesh has established Bangladesh NGO Foundation (BNF) to support the NGOs, with a view to associate the Non-Governmental Organizations and assigned to take up socio- economic development activities and poverty alleviation. The country has also been facing massive challenges of feeding the rapidly increasing population or even to support their livelihood in a sustainable manner. Bangladesh NGO foundation already disbursed more than 100 Crore taka through partner organizations out of which 36% is male while 64% is female beneficiary. In the book there are seven chapters and also appendix is given. Quotation is used as follows: “Micro-savings, not the micro-credit, can develop the fate of the country’s under privileged people.”-Honorable PRIME Minister Sheikh Hasina, Bangladesh.

32. Service Marketing Integrating Customer Focus Across the Firm

Author: Bharat Bhushan Sharma ,(Pages:312-316 )


The book “Service Marketing Integrating Customer Focus Across the Firm” is a highly research oriented book. It helps us to understand the marketing of services. As we know that services marketing is totally different with the marketing of goods. It‟s provides a yardstick for understand the marketing of services and it‟s vital role that services play in the economy and its future.

33. Consumer Behavior

Author: Jitesh Singh ,(Pages: 317-320 )


Authors in this book entitled „CONSUMER BEHAVIOR‟ has tried to focus on the leaping success towards the vital synthesis of media, entertainment content and marketing. As in past marketers used Medias‟ “audience profile” in order to decide where to place „one size fits for all‟. But in today‟s dilemma there is dynamic-ad-server which customizes consumers‟ internet browsing behavior. This book has been categorized into five sections and divided into 15 chapters which open with a hands – examples which certainly satisfy all the queries and doubts which were-coming before reading in the minds of readers.

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