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Title: A SWOT Analysis on Service Quality and Hospitality in Star Hotels from an Indian Market Perspective

Abstract: Previous studies explain lots of insights on hotel management in terms of service quality, challenges, issues, and problems faced in the inns. However, there is a gap in bridging the strengths, weaknesses, opportunities, and threats of hotels common faces. This study addressed the gap by approaching the customer-centric viewpoint. The study looks to ascertain the strengths (S), weaknesses (W), opportunities (O), and threats (T) of the hotel management from a customer perspective and to find the connection among the hotel facilities and frequency of customer visits for staying. The results enlighten that there is significance between the hotel amenities, price affordability, and frequency of the visit of customers. Therefore, amenities consistently give guests a comfortable space to remain longer and foster a positive perception of the hotel. The research's results are restricted to the study region; they may vary over time and between regions. From a competitive perspective, service quality contributes to the hotels by increasing their strengths and opportunities and decreasing weaknesses and threats.

By M. Shanthi, R. Ganapathi
In Volume: 14,Issue: 1
Title: Social Intelligence and Burnout among Post Graduate Students

Abstract: This study was aimed to identify the effect of social intelligence on the academic burnout among college students who were studying in different faculties (Science, Commerce, Arts). The data was collected from different colleges situated in Meerut city. A total 300 students studying different colleges under CCS University were participated. Burnout was measured by Copenhagen(2012)’s Burnout Scale while Social Intelligence by Chadda and Ganeshan (2009). Multiple Regression was used to find our predictors for the burnout among college students. Regression Analysis revealed that social intelligence was emerged as important predictor of burnout. Further T test also revealed significance difference between groups. It was found that female students were having more burnout problems as compare to male participants. Students’ social intelligence is a Type a perceiving ability to understand social cues and effectively navigate social situations. It is ability to cope with burnout or stressors and maintain balance between academic and personal life. In this paper the present study has social applied application Academic Achievement, Mental health and general wellbeing can all be affected by social intelligence. Thus the present study is to examine low social intelligence affects college’s student abilities to handle their burnout problems.

By Pratiksha Rani, Manju Khokhar
In Volume: 14,Issue: 1
Title: The Role of Social Media Marketing Strategies in Promoting Uttarakhand Tourism

Abstract: This study explores the role of Social Media Marketing Strategies (SMMSs) in promoting tourism in the Indian state of Uttarakhand. With the rise of digital platforms such as Instagram, Facebook, YouTube, and WhatsApp, social media has become a pivotal tool for destination branding, customer engagement, and tourism outreach. The research adopts a qualitative, descriptive design and relies solely on secondary data, including academic literature, government tourism reports, and digital platform analytics. The paper identifies key determinants of successful social media marketing in tourism content quality, user-generated content, influencer marketing, real-time engagement, and platform-specific strategies. Uttarakhand's current digital efforts are largely focused on basic visual content, with limited use of advanced engagement tools like Social CRM or influencer-led campaigns. It critically evaluates the current approach using a SWOT analysis framework and identifies both achievements and gaps in platform utilisation, content localisation, and targeted advertising. This evaluation provides detailed recommendations to improve digital outreach, including platform diversification, technological innovation, regional inclusion, and sustainable tourism promotion. The findings suggest that while Uttarakhand has made significant progress in digital tourism marketing, an integrated and adaptive strategy is essential to achieve long-term success in an increasingly competitive and dynamic tourism landscape. The research concludes by offering practical recommendations, including developing multilingual content, deeper influencer collaboration, improved feedback mechanisms, and benchmarking against digitally mature tourism states. These strategies can help Uttarakhand maximise its tourism potential by aligning digital marketing practices with evolving traveller behaviours.

By Vijendra Kumar, Bushra Mateen
In Volume: 14,Issue: 1
Title: Workplace Diversity and Inclusion: The Role of Organizational Culture

Abstract: Workplace diversity and inclusion (D&I) have become critical drivers of innovation, employee well-being, and organizational performance. The success of D&I efforts, however, depends significantly on the dominant organizational culture, which influences employee attitudes, behaviors, and inclusivity-related policies. This research explores the complex relationship between organizational culture and workplace diversity and inclusion, investigating how cultural values, leadership, and HR policies affect the success of diversity efforts. Based on a comprehensive literature review, case studies, and empirical studies, this research emphasizes the most important aspects of an inclusive organizational culture, including leadership commitment, psychological safety, fair hiring practices, and open communication. It also examines typical obstacles to inclusivity, such as unconscious biases, resistance to change, and structural disparities in organizations. The study also examines the contribution of transformational leadership and corporate social responsibility (CSR) in fostering a positive cultural change towards inclusivity. Findings indicate that organizations with a robust, inclusive culture have more engaged employees, better team collaboration, and better organizational reputation. In contrast, firms that do not embed diversity and inclusion into their cultural narrative stand to see greater turnover, intra-workplace conflict, and diminished innovation. The research concludes by offering strategic recommendations to organizations on how to create and maintain a culture that proactively supports diversity and inclusion through leadership commitment, customized training programs, and inclusive policy making.

By Kajol Morya, K.R. Jain
In Volume: 14,Issue: 1
Title: An Analytical Study of Impact of Merger and Acquisition on the Financial Performance of Selected Indian Banks

Abstract: This research paper compares pre-merger financial performance of selected public sector banks with that of post-merger financial performance. The financial performance is measured by nine different variables that are business per employee (BPE), profit per employee (PPE), net interest margin (NIM), return on assets (ROA), return on equity (ROE), CASA ratio, capital adequacy ratio (CAD), gross non-performing asset(GNPA) and earning per share (EPS). The research is purely based on data collected from annual reports of selected banks. This data is analyzed by using paired t-test and the two tailed significance value is taken for hypothesis testing. The study found a negative impact of merger on financial performance of State Bank of India. While the financial performance of Bank of Baroda, Punjab National Bank, Canara Bank, Union Bank of India and Indian Bank more or less improved post-merger. All the banks except SBI showed a better utilization of human resource as the business per employee is increased significantly. Only Union Bank of India showed improvement in profit per employee variable and return one quity. Net interest margin of four banks namely Bank of Baroda, Canara Bank, Punjab National Bank and Union Bank of India improved post-merger. It is observed that overall funding cost benefits that are measured by CASA ratio is seen in State bank of India and Indian Bank. The capital adequacy ratio increased in case of Indian Bank, Punjab National Bank and Union Bank of India. No major benefit of merger is seen on gross NPA except in case of Canara Bank. Earnings per share of all six banks did not show any significant impact of merger.

By Deepak Verma, Manoj Kumar Agarwal
In Volume: 14,Issue: 1
Title: Study on Investment Pattern of Salaried Class People with Special Reference to Dehradun City

Abstract: Investment patterns among salaried individuals are influenced by various factors, including income levels, financial awareness, risk appetite, and socio-economic conditions. This study aims to analyze the investment preferences of salaried professionals in Dehradun, focusing on their choice of financial instruments such as fixed deposits, mutual funds, stocks, insurance, and real estate. The research examines the factors affecting investment decisions, including risk tolerance, savings behavior, tax benefits, and long-term financial goals. A structured survey was conducted among salaried individuals from diverse professional backgrounds to gather primary data. The findings reveal a preference for low-risk investment options, with a significant inclination toward fixed deposits and insurance, while younger investors show a growing interest in mutual funds and equity markets. The study also highlights the role of financial literacy in shaping investment behavior. The insights from this research can help financial institutions, policymakers, and advisors tailor investment solutions that align with the financial goals of salaried individuals in Dehradun. Additionally, the study underscores the need for enhanced financial education programs to encourage informed investment decisions.

By Pankaj Kumar, Subhash Chandra
In Volume: 14,Issue: 1