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Title: Best Practices in Microcredit Governance: Lessons from Bangladesh

Abstract: The performance of two prominent microcredit providers—Grameen Bank and BRAC NGO—is examined in this paper, with particular attention paid to their different organizational structures and governance frameworks. As a borrower-owned cooperative, Grameen Bank promotes member involvement in decision-making, which, through group lending, encourages ownership and peer support but may also lead to social pressure. BRAC NGO, on the other hand, employs a centralized governance model and offers a thorough approach to micro credit that is in line with its larger social development initiatives. Although this strategy provides comprehensive assistance, it may not be as flexible to meet the needs of each borrower. Although borrower choices and economic conditions have an impact on their effectiveness, both groups aim to increase loan attachment and reduce poverty. While BRAC depends on a combination of donor money and revenue-generating operations, Grameen Bank places a higher priority on self-sufficiency. The impact and sustainability of microcredit systems might be improved by fusing the advantages of both models—BRAC's integrated approach and Grameen Bank's borrower ownership.

By Tahmina Akhter, Shanzida Hassan
In Volume: 14,Issue: 1
Title: Artificial Intelligence and Employment Shifts in India’s E-Commerce Sector: A Sectoral Post-Covid Analysis

Abstract: The COVID-19 pandemic accelerated digital adoption across sectors, rapidly restructuring Indian e-commerce. AI is a critical enabler of operational efficiency-from planning supply chains to automating customer support. The study attempts to understand post-COVID transformations in AI-related employment trends in various e-commerce subsectors in India. While AI threatens entry-level, routine applications, it creates a demand for professional jobs further involving AI development, data science, and digital operations. The study, thus, employs mixed methods, using secondary data sets and qualitative case studies, to comprehend the sectoral landscape of AI impacts on employment. It attempts to understand the potentials and challenges of AI, drawing on assessment of its socio-economic impact so as to arrive at recommendations on reskilling policies and inclusive employment strategies.

By S.K.S. Yadav, Samreen Khan
In Volume: 14,Issue: 1
Title: Impacts of Covid-19 Pandemic on Indian Sugar Industry: Challenges, Disruptions and Recovery Pathways

Abstract: The COVID-19 pandemic, which began as a global health crisis, quickly escalated into a far-reaching economic disruption, significantly impacting industries across the world. The Indian sugar industry—one of the country’s most critical agro-based sectors—was no exception. As a key contributor to rural livelihoods, employment, and the national economy, the industry found itself grappling with unprecedented challenges across its entire value chain. The impact was observed from the very first stage of sugarcane cultivation, which faced labor shortages and transportation issues, to the subsequent phases of processing and manufacturing, which suffered from reduced mill capacities and supply chain constraints. Ethanol production, a major revenue source through the Ethanol Blended Petrol (EBP) programme, experienced demand fluctuations tied to global oil market volatility. Moreover, marketing and export activities came to a near halt due to domestic lockdowns and international trade restrictions, resulting in inventory surpluses and financial stress across the sector. This study provides a comprehensive analysis of the multifaceted disruptions caused by the pandemic. It highlights the systemic vulnerabilities exposed during the crisis, the operational and financial challenges encountered by stakeholders—ranging from farmers to mill operators—and the mitigating measures undertaken by both the government and industry associations. In addition, the research proposes a strategic recovery roadmap focused on diversification, supply chain resilience, policy adaptability, and long-term sustainability. By exploring these dimensions, the study aims to contribute to the development of a more robust and crisis-resilient Indian sugar industry in the post-pandemic era.

By Atul Kumar
In Volume: 14,Issue: 1
Title: The Role of Social Media Marketing Strategies in Promoting Uttarakhand Tourism

Abstract: This study explores the role of Social Media Marketing Strategies (SMMSs) in promoting tourism in the Indian state of Uttarakhand. With the rise of digital platforms such as Instagram, Facebook, YouTube, and WhatsApp, social media has become a pivotal tool for destination branding, customer engagement, and tourism outreach. The research adopts a qualitative, descriptive design and relies solely on secondary data, including academic literature, government tourism reports, and digital platform analytics. The paper identifies key determinants of successful social media marketing in tourism content quality, user-generated content, influencer marketing, real-time engagement, and platform-specific strategies. Uttarakhand's current digital efforts are largely focused on basic visual content, with limited use of advanced engagement tools like Social CRM or influencer-led campaigns. It critically evaluates the current approach using a SWOT analysis framework and identifies both achievements and gaps in platform utilisation, content localisation, and targeted advertising. This evaluation provides detailed recommendations to improve digital outreach, including platform diversification, technological innovation, regional inclusion, and sustainable tourism promotion. The findings suggest that while Uttarakhand has made significant progress in digital tourism marketing, an integrated and adaptive strategy is essential to achieve long-term success in an increasingly competitive and dynamic tourism landscape. The research concludes by offering practical recommendations, including developing multilingual content, deeper influencer collaboration, improved feedback mechanisms, and benchmarking against digitally mature tourism states. These strategies can help Uttarakhand maximise its tourism potential by aligning digital marketing practices with evolving traveller behaviours.

By Vijendra Kumar, Bushra Mateen
In Volume: 14,Issue: 1
Title: An Analytical Study of Impact of Merger and Acquisition on the Financial Performance of Selected Indian Banks

Abstract: This research paper compares pre-merger financial performance of selected public sector banks with that of post-merger financial performance. The financial performance is measured by nine different variables that are business per employee (BPE), profit per employee (PPE), net interest margin (NIM), return on assets (ROA), return on equity (ROE), CASA ratio, capital adequacy ratio (CAD), gross non-performing asset(GNPA) and earning per share (EPS). The research is purely based on data collected from annual reports of selected banks. This data is analyzed by using paired t-test and the two tailed significance value is taken for hypothesis testing. The study found a negative impact of merger on financial performance of State Bank of India. While the financial performance of Bank of Baroda, Punjab National Bank, Canara Bank, Union Bank of India and Indian Bank more or less improved post-merger. All the banks except SBI showed a better utilization of human resource as the business per employee is increased significantly. Only Union Bank of India showed improvement in profit per employee variable and return one quity. Net interest margin of four banks namely Bank of Baroda, Canara Bank, Punjab National Bank and Union Bank of India improved post-merger. It is observed that overall funding cost benefits that are measured by CASA ratio is seen in State bank of India and Indian Bank. The capital adequacy ratio increased in case of Indian Bank, Punjab National Bank and Union Bank of India. No major benefit of merger is seen on gross NPA except in case of Canara Bank. Earnings per share of all six banks did not show any significant impact of merger.

By Deepak Verma, Manoj Kumar Agarwal
In Volume: 14,Issue: 1
Title: Study on Investment Pattern of Salaried Class People with Special Reference to Dehradun City

Abstract: Investment patterns among salaried individuals are influenced by various factors, including income levels, financial awareness, risk appetite, and socio-economic conditions. This study aims to analyze the investment preferences of salaried professionals in Dehradun, focusing on their choice of financial instruments such as fixed deposits, mutual funds, stocks, insurance, and real estate. The research examines the factors affecting investment decisions, including risk tolerance, savings behavior, tax benefits, and long-term financial goals. A structured survey was conducted among salaried individuals from diverse professional backgrounds to gather primary data. The findings reveal a preference for low-risk investment options, with a significant inclination toward fixed deposits and insurance, while younger investors show a growing interest in mutual funds and equity markets. The study also highlights the role of financial literacy in shaping investment behavior. The insights from this research can help financial institutions, policymakers, and advisors tailor investment solutions that align with the financial goals of salaried individuals in Dehradun. Additionally, the study underscores the need for enhanced financial education programs to encourage informed investment decisions.

By Pankaj Kumar, Subhash Chandra
In Volume: 14,Issue: 1

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