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Title: A Qualitative Analysis of 40 Case Studies on BUBT Students' Admission Experience and Satisfaction

Abstract: Based on in-depth case studies of forty students from all academic departments, this study offers a thorough qualitative examination of the admission experiences and satisfaction of students at Bangladesh University of Business and Technology (BUBT). This study finds important factors impacting admission decisions, student happiness, and retention intentions using NVivo 14 software for rigorous qualitative data analysis. The results show a complicated paradox: although 90% of students selected BUBT mainly because of its reasonably priced tuition (20,000–25,000 BDT per semester), they also voiced serious discontent with the qualifications of the instructors, classroom conduct, bullying on Facebook, and subpar housing. With 92.5% of female students satisfied, the proctorial system was found to be the most favorable element. Nonetheless, 65% of students said they had witnessed or experienced instructor annoyance in the form of yelling, canceling classes, or acting insultingly, and 85% of students desired senior teachers with PhDs. The fact that 80% of students said they would be willing to pay an additional 5,000–10,000 BDT per semester if BUBT hired internationally renowned PhD staff and addressed behavioral concerns with teachers is also remarkable. Additionally, 45% of students saw their institution rating as a direct advantage for their own careers, according to the report. Eight evidence-based recommendations, with projected implementation timescales ranging from immediate to two years, are included in the research's conclusion. These recommendations include urgent PhD faculty recruitment, teacher training programs, hostel expansion, and official Facebook group moderating.

By S.K.S. Yadav, Tasfiunnoor Pinky, Dhwani Gupta
In Volume: 15,Issue: 1
Title: Climate Change, Security Dilemmas, and Power Transitions: India–Europe Perspectives on Global Stability

Abstract: Climate change has become a critical driver of contemporary security challenges, reshaping geopolitical alignments and intensifying security dilemmas in an increasingly multipolar international order. This paper examines the climate–security nexus from India–Europe perspectives, highlighting how climate-induced risks—such as extreme weather events, resource scarcity, displacement, and threats to critical infrastructure—act as threat multipliers that exacerbate existing conflicts and complicate global stability. From the European perspective, climate security has gained strategic significance in the aftermath of the COVID-19 pandemic and the Russia–Ukraine war, which exposed vulnerabilities related to energy dependence and supply-chain disruptions. Consequently, Europe increasingly integrates climate action with energy transition, strategic autonomy, and foreign policy objectives. In contrast, India approaches climate security through the lens of development, resilience, and equity, prioritizing adaptation, energy access, and disaster preparedness while emphasizing differentiated responsibilities in global climate governance. The paper argues that these differing priorities generate security dilemmas in areas such as clean energy competition, access to critical minerals, climate finance, and technological standards. At the same time, expanding India–Europe engagement through green technology cooperation, resilient supply chains, and inclusive climate governance offers opportunities to mitigate climate-related security risks. The study concludes that strengthened India–Europe cooperation is essential for managing climate-driven insecurities and contributing to global stability in an era of accelerating environmental and geopolitical change.

By Dimple Chaudhary
In Volume: 15,Issue: 1
Title: Impact of AI-Powered Personalized Learning on Self-Regulated Learning, Academic Engagement, and Learning Autonomy among Secondary School Students

Abstract: There have been numerous ways in which Artificial Intelligence (AI) has revolutionized the educational process through its ability to deliver adaptive instruction, intelligent tutoring, feedback mechanisms, learning analytics, and learning through Generative AI. AI-driven personalized learning is able to provide personalized education for students, thus not only enhancing the academic achievements but also the processes involved in regulating and engaging in learning. Several studies have found that AI is able to facilitate self-regulated learning (SRL), depending on the technological design, instructional context, length of intervention and level of teacher and learner participation (Zhu & Sari, 2026; Xu et al., 2026). The current paper focuses on the possible effect of AI-driven personalized learning on three related learner outcomes including self-regulated learning, academic engagement, and learning autonomy among secondary school students. This research brings together international literature along with Indian literature such as Babbar, Raju and Kumari’s studies regarding Generative AI and Learning Efficiency in the Indian educational setting. The structured research approach and quantitative method are introduced, and then illustrated with statistical findings. The literature indicates that personalisation through AI can be effective in terms of helping learners to monitor and regulate their activities; however, it will not help in case the dependence on technology becomes too high and there is no pedagogical scaffolding present. That is why the paper concludes in favour of human-centered approach and AI as a tool rather than substitution of teachers and cognitive processes.

By Rajesh Kumar Raju, Monika Kumari
In Volume: 15,Issue: 1
Title: A Qualitative Analysis of 40 Case Studies on BUBT Students' Admission Experience and Satisfaction

Abstract: Based on in-depth case studies of forty students from all academic departments, this study offers a thorough qualitative examination of the admission experiences and satisfaction of students at Bangladesh University of Business and Technology (BUBT). This study finds important factors impacting admission decisions, student happiness, and retention intentions using NVivo 14 software for rigorous qualitative data analysis. The results show a complicated paradox: although 90% of students selected BUBT mainly because of its reasonably priced tuition (20,000–25,000 BDT per semester), they also voiced serious discontent with the qualifications of the instructors, classroom conduct, bullying on Facebook, and subpar housing. With 92.5% of female students satisfied, the proctorial system was found to be the most favorable element. Nonetheless, 65% of students said they had witnessed or experienced instructor annoyance in the form of yelling, canceling classes, or acting insultingly, and 85% of students desired senior teachers with PhDs. The fact that 80% of students said they would be willing to pay an additional 5,000–10,000 BDT per semester if BUBT hired internationally renowned PhD staff and addressed behavioral concerns with teachers is also remarkable. Additionally, 45% of students saw their institution rating as a direct advantage for their own careers, according to the report. Eight evidence-based recommendations, with projected implementation timescales ranging from immediate to two years, are included in the research's conclusion. These recommendations include urgent PhD faculty recruitment, teacher training programs, hostel expansion, and official Facebook group moderating.

By S.K.S. Yadav, Tasfiunnoor Pinky, Dhwani Gupta
In Volume: 15,Issue: 1
Title: Impact of Digital and Social Media Advertising on Millennial Consumers

Abstract: Generation Y, commonly identified as Millennials, comprises individuals born between 1981 and 1996. Characterized by profound digital immersion and technological proficiency, this cohort has been significantly influenced by the pervasive expansion of social media. Consequently, social media advertising has emerged as a formidable catalyst in shaping their purchase intentions, consumption patterns, and brand preferences. The present study investigates the multifaceted influence of social media advertising on the buying behaviour of Generation Y consumers within the contemporary digital marketplace. The findings unequivocally demonstrate that social media advertising exerts a profound influence on the lifestyle orientations, consumption behaviour, and purchase decision-making processes of Generation Y consumers. The ubiquitous proliferation of digital platforms such as Instagram, Facebook, YouTube, WhatsApp, and X (formerly Twitter) has fundamentally reconfigured the dynamics of consumer–brand interaction. By facilitating instantaneous access to comprehensive product information, authentic consumer reviews, algorithmically curated recommendations, and influencer-generated endorsements, social media advertising substantially shapes consumer perceptions, reinforces purchase intentions, and cultivates enduring brand predispositions within the contemporary digital ecosystem. The study further highlights that Generation Y consumers actively engage with digital content and rely heavily on online reviews and peer recommendations before making purchases. Businesses and marketers can therefore better understand consumer expectations and design effective advertising strategies to attract and retain this segment. The research concludes that social media advertising has become an essential marketing tool influencing Generation Y’s buying behaviour in the modern digital economy.

By Swati Agarwal
In Volume: 15,Issue: 1
Title: Test Paper

Abstract: Abstract Example

By Dr Sandeep Kumar Gupta
In Volume: 15,Issue: 1

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