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Title: Digital Payment Adoption and Its Influence on Consumer Behaviour: Evidence from Meerut District

Abstract: Digital evolution of payment services has been a crucial and evolving trend that has been witnessed in the Indian financial market. Technological advancement, government support, and a rise in smartphone devices have encouraged people to opt for more digital means of transferring money and changing the structure of financial and money markets. This paper attempts to provide an empirical analysis of how consumer behavior is shaped by the evolving nature of digital payment services, especially in Meerut districts of Meerut, a Tier-2 city that constitutes a mix of both urban and semi-urban class consumer crowd. This paper attempts to provide an empirical analysis of how consumer behavior is shaped through a structured questionnaire covering a sample size of 100 people and employed statistical methods for hypothesis testing and analysis. Findings show that demographic characteristics are not a significant factor in changes in consumer expenditure behavior and shape and are shaped by aspects such as trust, ease of convenience, and perceived usefulness of services. Additionally, it was found that ease of services of digital payment further contributes to an improvement in consumer satisfaction levels.

By S.K.S. Yadav, Samreen Khan
In Volume: 14,Issue: 2
Title: Building Resilience in the Gig Economy: A Systematic Review of Adaptive Strategies and Future Research Agendas

Abstract: Purpose: This article examines the role that psychological resilience plays in helping gig workers navigate the uncertainties and pressures of platform-based labour. The primary objective is to identify important elements contributing resilience and propose practical implications for those in HR positions and for policy makers. Design/methodology/approach: A systematic literature review was conducted in the Scopus database searching from 1,528 studies published between 2015 and 2025. A total of 56 peer-reviewed articles were selected for systematic review after careful examination. The data for study was also visualized to reflect sources, co-authorship relations, and the connections of their keywords. Findings: The research finds that psychological resilience in gig workers is a function of the right mixture of personal characteristics (such as optimism and good emotional control), how meaningful they find their work, and how strong their social support system is. Conversely, resilience is eroded by the problems of surveillance algorithms, precarious income, and social isolation. Effective answers include transparent control of algorithms, built-in well-being resources in apps, digital peer support groups, and portable benefits. There are still research gaps, especially concerning longitudinal data, representation from the Global South and larger-scale interventions. Practical Implications HR professionals and platform managers can enhance resilience by introducing mental health resources, promoting peer support and positively acknowledging gig workers’ contributions. Policymakers should focus on legal status, data rights and social protection to make gig work a viable choice.

By Aakanksha Bansal, Pankaj Kumar
In Volume: 14,Issue: 2
Title: Fostering Innovation through Education: India's National Education Policy (NEP) 2020 and Mainstreaming of Entrepreneurial Education

Abstract: This paper intends to argue that incorporating entrepreneurial education into school and college curricula is essential for developing a creative and resilient mindset in young people, transforming job seekers into producers and improving initiatives like Startup India. It divides its analysis into four main sections: an introduction that presents entrepreneurship as an essential component of education that aligns with SDG 4's objectives for skill development; a comparison of NEP's visionary reforms towards experiential, multidisciplinary learning with pre-NEP 2020 issues like rote learning, vocational silos, and skills mismatches; an analysis of new teaching methods, emphasising flexible structures like credit banks and interdisciplinary enterprise skills; and A list of crucial actions for implementing NEP 2020, including teacher training and innovation councils, have also been analysed. This paper is a descriptive study, which relies on government reports and documents to study the performance of NEP in fostering innovation and entrepreneurship.

By Prateek Agrawal, Rajeev Sijariya, Monika Singh, Ajay Pratap Singh
In Volume: 14,Issue: 2
Title: Threads of Sustainability: A Comparative Analysis of Jamdani (Tangail) and Khadi (Cumilla) as Catalysts for Pollution-Free Community Development in Bangladesh

Abstract: Bangladesh's rich textile heritage offers powerful, yet distinct, models for sustainable development. This study conducts a comparative analysis of two premier handloom sectors: the intricate Jamdani weaving of Tangail and the symbolic Khadi fabric of Cumilla. Framed within green economy principles, the research examines their socio-economic viability, environmental footprint, and potential as engines for pollution-free community development. Employing a mixed-methods approach (July-December 2025), the analysis incorporates surveys, environmental impact assessment, and case studies of both a "GI Gold" Jamdani export initiative and a revived Khadi business plan. Key comparative findings reveal: (1) Both sectors possess underutilized Geographical Indication (GI) status, but face different market challenges—Jamdani contends with high-skill imitation, while Khadi battles generic, low-cost substitutes; (2) their production paradigms, though both low-pollution, differ fundamentally, with Jamdani emphasizing artistic virtuosity and Khadi embodying philosophical self-reliance; and (3) their developmental contexts vary, with Tangail's model being craft-cluster centric and Cumilla's requiring synergistic infrastructure (e.g., airport revival) for growth. The study concludes that while both heritage textiles are potent vehicles for sustainable development, tailored, integrated strategies—recognizing their unique cultural, economic, and infrastructural ecosystems—are essential to unlock their full potential for artisan well-being, cultural preservation, and green economic growth in their respective regions.

By Muhammad Mahboob Ali, Nazmin Akter
In Volume: 14,Issue: 2
Title: Building Resilience in the Gig Economy: A Systematic Review of Adaptive Strategies and Future Research Agendas

Abstract: Purpose: This article examines the role that psychological resilience plays in helping gig workers navigate the uncertainties and pressures of platform-based labour. The primary objective is to identify important elements contributing resilience and propose practical implications for those in HR positions and for policy makers. Design/methodology/approach: A systematic literature review was conducted in the Scopus database searching from 1,528 studies published between 2015 and 2025. A total of 56 peer-reviewed articles were selected for systematic review after careful examination. The data for study was also visualized to reflect sources, co-authorship relations, and the connections of their keywords. Findings: The research finds that psychological resilience in gig workers is a function of the right mixture of personal characteristics (such as optimism and good emotional control), how meaningful they find their work, and how strong their social support system is. Conversely, resilience is eroded by the problems of surveillance algorithms, precarious income, and social isolation. Effective answers include transparent control of algorithms, built-in well-being resources in apps, digital peer support groups, and portable benefits. There are still research gaps, especially concerning longitudinal data, representation from the Global South and larger-scale interventions. Practical Implications HR professionals and platform managers can enhance resilience by introducing mental health resources, promoting peer support and positively acknowledging gig workers’ contributions. Policymakers should focus on legal status, data rights and social protection to make gig work a viable choice.

By Aakanksha Bansal, Pankaj Kumar
In Volume: 14,Issue: 2
Title: Impact Assessment of Rural Credit Mechanisms on Agricultural Growth and Livelihood Improvement

Abstract: Rural credit plays a crucial role in promoting agricultural growth and improving the livelihoods of rural households in developing economies, particularly in India. This research paper evaluates the impact of various rural credit mechanisms, including institutional finance, cooperative credit, microfinance, and government-sponsored schemes, on agricultural productivity and livelihood enhancement. Using secondary data from national surveys, published research, and policy documents, the study highlights how access to affordable and timely credit facilitates technological adoption, crop diversification, employment generation, income growth, and poverty reduction. The findings indicate that institutional credit significantly contributes to agricultural productivity and livelihood security. However, challenges such as regional imbalances, procedural complexities, and rising indebtedness remain. The study concludes with policy recommendations to strengthen rural credit delivery systems and ensure sustainable and inclusive rural development.

By Imran Ahmed, Arvind Kumar Yadav
In Volume: 14,Issue: 2

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