Society for Global Studies and Research

Latest Articles/Papers

Title: Traditional Continuousness and Market Services: A Mixed-Method Field Study of Khadi Weaving Communities in Cumilla, Bangladesh

Abstract: A mixed-methods field study in Cumilla District, Bangladesh, from October 2025 to February 2026 studies Khadi manufacture and community well-being. It also illustrates global market entry issues. Primary data came from 360 semi-structured artisan interviews, 8 64-person focus groups, 300 household surveys from five upazillas, and 120 hours of participant observation. This study analyzed qualitative data (1,847 coded references, 24 nodes/6 themes) using NVivo 14 and evaluated quantitative dichotomous outcomes (well-being, market access, and GI awareness) using Fisher's Exact Test, One-Proportion Z-Test, Point-Biserial Correlation, McNemar's Test, and Cohen's Kappa (?=0.87).Major findings indicate that 71.4% of craftsmen experience emotional fulfillment in Khadi production, with present artists reporting superior well-being than former craftspeople (WHO-5 mean: 68.3 vs. 52.1; OR=4.82, p<0.001). GI certification increased average monthly wages 28.4% (BDT 8,450–10,850), however 62% are below the national living wage. Young people's engagement decreased from 42% (2010) to 18% (p<0.001) due to limited opportunities and a dismal income outlook (67%). Only 12% of people have access to global markets, and digital literacy highly corresponds with export activity (r_pb=0.42, p<0.001). These findings help the Craft-Centered Marketing Methodology (CCMM) balance market integration and cultural continuity utilizing the "Story-Value-Connection" (SVC) framework for sustainable Khadi growth.

By S.K.S. Yadav, Muhammad Mahboob Ali, Kiran

In Volume: 15,Issue: 1

Title: Impact of Digital and Social Media Advertising on Millennial Consumers

Abstract: Generation Y, commonly identified as Millennials, comprises individuals born between 1981 and 1996. Characterized by profound digital immersion and technological proficiency, this cohort has been significantly influenced by the pervasive expansion of social media. Consequently, social media advertising has emerged as a formidable catalyst in shaping their purchase intentions, consumption patterns, and brand preferences. The present study investigates the multifaceted influence of social media advertising on the buying behaviour of Generation Y consumers within the contemporary digital marketplace. The findings unequivocally demonstrate that social media advertising exerts a profound influence on the lifestyle orientations, consumption behaviour, and purchase decision-making processes of Generation Y consumers. The ubiquitous proliferation of digital platforms such as Instagram, Facebook, YouTube, WhatsApp, and X (formerly Twitter) has fundamentally reconfigured the dynamics of consumer–brand interaction. By facilitating instantaneous access to comprehensive product information, authentic consumer reviews, algorithmically curated recommendations, and influencer-generated endorsements, social media advertising substantially shapes consumer perceptions, reinforces purchase intentions, and cultivates enduring brand predispositions within the contemporary digital ecosystem. The study further highlights that Generation Y consumers actively engage with digital content and rely heavily on online reviews and peer recommendations before making purchases. Businesses and marketers can therefore better understand consumer expectations and design effective advertising strategies to attract and retain this segment. The research concludes that social media advertising has become an essential marketing tool influencing Generation Y’s buying behaviour in the modern digital economy.

By Swati Agarwal

In Volume: 15,Issue: 1

Title: The Theory and Practice of Conceptual Aspect of Democracy - A Critical Review

Abstract: Democracy is a way of life. It provides “Possibility of concurrence in action without the preliminary necessity of shared religion, moral conviction or political program. The democratic temper may lead to readiness to accept an other’s truth to be as good as his own, and therefore to enter into community, so far as it is possible to secure a reconciliation. ‘Democracy is traditional to level for the so called fundamental issues, which in any view, remain fundamental even if a number of schools apparently consider them obsolete’. The expressions ‘democracy’ and ‘democratic’ have been used in varying senses in different countries and in many places have been subjected to denote the state of affairs which is in complete negation of the meaning in which they are understood. The three spheres of Democracy are Political, economic and social. Political democracy means the Government by the people, economic democracy connotes the control of the means of production and social democracy means the abolition of social Privileges.

By Surendra Nath Yadav

In Volume: 15,Issue: 1

Title: Mediation as a Transformative Mechanism in Insolvency Resolution Under the IBC: Emerging Dimensions Under the Mediation Act, 2023

Abstract: The Insolvency and Bankruptcy Code, 2016 (IBC) was enacted to ensure time-bound insolvency resolution, maximisation of asset value, and balancing of stakeholders’ interests. Nevertheless, increasing procedural delays, adversarial litigation, and mounting pendency before the National nyny Law Tribunal (NCLT) have diluted the efficiency of the insolvency framework. In this evolving context, mediation has emerged as a constructive and commercially viable mechanism capable of harmonising creditor-debtor relations while preserving enterprise value. The enactment of the Mediation Act marks a significant legislative shift towards institutional and pre-litigation mediation in India’s dispute resolution architecture. This paper critically examines the growing interface between mediation and insolvency law in India with special reference to recent developments under the IBC regime. It analyses how consensual dispute resolution can supplement the rigid adjudicatory model of insolvency proceedings, particularly in operational debt disputes, inter-creditor disagreements, avoidance transactions, and pre-packaged insolvency mechanisms. The study further evaluates the Insolvency and Bankruptcy Board of India’s proposal permitting operational creditors to opt for mediation prior to initiating proceedings under Section 9 of the IBC, thereby institutionalising a culture of negotiated settlements within insolvency jurisprudence. The paper argues that mediation can substantially reduce litigation costs, preserve business continuity, maintain commercial relationships, and decongest insolvency tribunals without undermining the objectives of the IBC. It also explores the compatibility of mediated settlements with the principles of creditor autonomy, procedural fairness, and economic efficiency. By examining comparative global practices and contemporary Indian reforms, the paper concludes that mediation represents not merely an adjunct remedy but a transformative jurisprudential tool capable of reshaping insolvency governance in India from adversarial resolution to collaborative restructuring.

By Ashok Kumar Sharma

In Volume: 15,Issue: 1

Title: GDP, Unemployment, Government Expenditure in Bangladesh: Testing the Relevance of Okun’s Law

Abstract: This study examines the dynamic relationship among Gross Domestic Product (GDP), unemployment, and government expenditure in Bangladesh from 2010 to 2025. The analysis highlights a period of robust economic performance, with GDP growth consistently averaging above 6%, driven primarily by manufacturing, garment exports, and the service sector. Despite the significant disruption caused by the COVID-19 pandemic in 2020, which saw growth dip to 3.45%, the economy demonstrated structural resilience and a rapid recovery. Concurrently, government expenditure has expanded significantly as a fiscal tool for development, particularly through large-scale infrastructure projects and social safety nets. Public spending rose from BDT 1,217 billion in 2016 to over BDT 2,218 billion by 2025. However, this expansionary stance has not fully addressed labor market inefficiencies. Unemployment has remained relatively stable between 3% and 5%, suggesting that the link between GDP growth and job creation is weak, thereby offering only limited support for Okun’s Law in the Bangladeshi context. The study identifies persistent structural challenges, including high youth unemployment and skill mismatches, and concludes that inclusive growth policies and labor market reforms are essential to translate macroeconomic gains into sustainable employment generation.