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Title: A Bibliometric Analysis of Women Entrepreneurship: Trends, Themes, and Global Perspectives

Abstract: Women entrepreneurs are the most rapidly expanding section of global entrepreneurship and have garnered significant attention from several scholars, particularly in recent years. Emerging entrepreneurship literature indicates that females contribute significantly to entrepreneurial activities and economic growth by generating new jobs and enhancing gross domestic product.This study presents a comprehensive bibliometric analysis based on data extracted from the Web of Science record to explore the key trends, themes, and contributions in women entrepreneurship research. Using VOS viewer, the study maps keyword co-occurrences, identifies prominent themes, and analyzes the geographical distribution of publications. Findings highlight critical intersections of gender, innovation, and sustainability in entrepreneurship, revealing emerging areas for future research and policy development to foster global inclusive ecosystems for women entrepreneurs.

By Deepak Kumar, Tamanna
In Volume: 15,Issue: 1
Title: A Qualitative Analysis of 40 Case Studies on BUBT Students' Admission Experience and Satisfaction

Abstract: Based on in-depth case studies of forty students from all academic departments, this study offers a thorough qualitative examination of the admission experiences and satisfaction of students at Bangladesh University of Business and Technology (BUBT). This study finds important factors impacting admission decisions, student happiness, and retention intentions using NVivo 14 software for rigorous qualitative data analysis. The results show a complicated paradox: although 90% of students selected BUBT mainly because of its reasonably priced tuition (20,000–25,000 BDT per semester), they also voiced serious discontent with the qualifications of the instructors, classroom conduct, bullying on Facebook, and subpar housing. With 92.5% of female students satisfied, the proctorial system was found to be the most favorable element. Nonetheless, 65% of students said they had witnessed or experienced instructor annoyance in the form of yelling, canceling classes, or acting insultingly, and 85% of students desired senior teachers with PhDs. The fact that 80% of students said they would be willing to pay an additional 5,000–10,000 BDT per semester if BUBT hired internationally renowned PhD staff and addressed behavioral concerns with teachers is also remarkable. Additionally, 45% of students saw their institution rating as a direct advantage for their own careers, according to the report. Eight evidence-based recommendations, with projected implementation timescales ranging from immediate to two years, are included in the research's conclusion. These recommendations include urgent PhD faculty recruitment, teacher training programs, hostel expansion, and official Facebook group moderating.

By S.K.S. Yadav, Tasfiunnoor Pinky, Dhwani Gupta
In Volume: 15,Issue: 1
Title: The Role of Artificial Intelligence in Digital Transformation: opportunities, challenges and Future Directions

Abstract: Artificial Intelligence (AI) has emerged as a transformative force that is redefining the way organizations approach digital transformation. By enabling intelligent automation, advanced data analysis, predictive decision-making, and personalized customer experiences, AI has become a key driver of innovation and organizational competitiveness. Despite its growing adoption, organizations continue to face several challenges, including ethical concerns, data privacy issues, cybersecurity risks, workforce adaptation, and implementation costs. This study examines the role of Artificial Intelligence in digital transformation by synthesizing evidence from recent academic literature, industry reports, and credible institutional publications. The paper adopts a qualitative approach based on secondary sources to explore how AI contributes to organizational transformation across different sectors. The analysis highlights that successful digital transformation depends not only on technological adoption but also on organizational readiness, effective leadership, employee capabilities, and responsible governance. The study further discusses the opportunities created by AI, the barriers affecting its implementation, and the future directions that can support sustainable digital transformation. The findings provide valuable insights for researchers, business leaders, and policymakers seeking to understand the evolving relationship between Artificial Intelligence and digital transformation in the modern business environment.

By S.K.S. Yadav, Kavita
In Volume: 15,Issue: 1
Title: Digital Payments and Fraud in India: A Systematic Review of UPI's Growth and Machine Learning-Based Detection Frameworks

Abstract: India's Unified Payment Interface (UPI) can be stated as the most revolutionary payment system of the twenty-first century. It processed over 21 billion transactions worth ?27.97 lakh crore in December 2025 alone. These figures dictate both its remarkable reach and the security challenges it presents. Since its launch in April 2016 by the National Payments Corporation of India (NPCI), UPI has outpaced traditional digital payment systems, and now over 85% of digital transactions in India are done using UPI. Though the growth is remarkable, it allows new kinds of frauds and scams to arise. Studies show that digital fraud has surged by 346% during COVID-19. This paper examines the empirical and review studies from 2017 to 2026 related to the intersection of UPI’s exponential growth and evolving landscape of digital payment frauds in India. The study critically evaluates the most dominant types of fraud typologies, like phishing, QR code manipulation, KYC impersonation, and social engineering scams, along with the methods used for the prevention of such types of fraud, like machine learning and deep learning architectures. The review finds that machine learning and deep learning architectures achieved over 99% accuracy in the detection of fraud. There are still persistent challenges like class imbalance, data privacy, and adaptive fraudulent behavior. The paper argues that effective fraud mitigation and prevention require more than algorithmic advancement. A multi-layered response integrating system, regulatory dimensions, and user awareness is still required to tackle and prevent fraudulent activities.

By Abhishek Mishra and Dr. Mahendra Pal Singh Yadav
In Volume: 15,Issue: 1
Title: Live-in-Relationships and Socio - Legal Challenges in India

Abstract: Due to the absence of legal protection for property rights, live-in relationships continue to be socially stigmatised in India, especially in traditional groups. Property rights are usually valued by married couples, and live-in partnerships are not specifically recognised by Indian law. The difficulties that live-in couples encounter may be made worse by this lack of family support. Without legal recognition, issues pertaining to inheritance rights and child custody become complicated. Although it offers some protection against domestic abuse, the Protection of Women from Domestic Violence Act of 2005 can be difficult to apply and enforce. Partners can not have the same financial rights or job benefits as married spouses. Despite these challenges, perceptions about cohabitation are gradually shifting, especially among younger people and in urban areas. Comprehensive legislative reforms are necessary to address the socio-legal problems that cohabiting couples face and to provide them with adequate protection and rights.

By Mohd Danish Khan, Pushkar Raj
In Volume: 15,Issue: 1
Title: Chanakya Niti in the Digital Age: A Strategic Approach to Employee Stress Management in IT Sector

Abstract: Purpose: The current research paper analyzes that in IT sector, how strategic practices based on Chanakya Niti influence stress management in the National Capital Region (NCR). The paper signifies the importance of classical strategic wisdom in the contemporary organizational setting in reaction to the increasing stress at the workplace precipitated by the technological demands and competitive work environment. Methodology: A cross sectional and quantitative method was applied in this study. For data collection purpose, primary source like questionnaire was disseminated to gathered the significant information from 400 respondents which were utilized for statistical tests application as per the suitability of hypothesis. For assess the relations and check the effect of variables in this study, correlation and regression analysis were applied. Findings: The results show that the strategic practices of Chanakya Niti are moderately implemented in IT organizations, and employee stress management is moderate, and the issue of burnout is still apparent. The correlation analysis has revealed that strategic practices and employee stress management have a strong positive relationship. Moreover, regression analysis proved that the practices based on Chanakya Niti have a statistically direct relation with the stress management of employees. Practical Implications: The study shows that the old strategic concepts such as ethical governance, strategic foresight, emotional intelligence, and disciplined leadership can be applied to the new management practices by companies to benefit. Nonetheless, the practices must be supplemented with more extensive employee well-being programs, and supportive workplace policies. Originality/Value: It offers a testimony on the applicability of traditional Indian strategic wisdom to the contemporary workplace issues, especially in managing employee stress in the IT industry.

By Shreya Panwar, Shivani Gupta
In Volume: 15,Issue: 1

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