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Title: Study on Investment Pattern of Salaried Class People with Special Reference to Dehradun City

Abstract: Investment patterns among salaried individuals are influenced by various factors, including income levels, financial awareness, risk appetite, and socio-economic conditions. This study aims to analyze the investment preferences of salaried professionals in Dehradun, focusing on their choice of financial instruments such as fixed deposits, mutual funds, stocks, insurance, and real estate. The research examines the factors affecting investment decisions, including risk tolerance, savings behavior, tax benefits, and long-term financial goals. A structured survey was conducted among salaried individuals from diverse professional backgrounds to gather primary data. The findings reveal a preference for low-risk investment options, with a significant inclination toward fixed deposits and insurance, while younger investors show a growing interest in mutual funds and equity markets. The study also highlights the role of financial literacy in shaping investment behavior. The insights from this research can help financial institutions, policymakers, and advisors tailor investment solutions that align with the financial goals of salaried individuals in Dehradun. Additionally, the study underscores the need for enhanced financial education programs to encourage informed investment decisions.

By Pankaj Kumar, Subhash Chandra
In Volume: 14,Issue: 1
Title: Gender Dimension and Safety Issue of Female Workforce of the Garment Industries in Bangladesh

Abstract: Bangladesh is one of the most prominent developing country in the world, the RMG sector is one of the prime earning sources of Bangladesh. Now Bangladesh is listed one of the gigantic garment exporters of the world. The garment industry is around Eighty four percent of total exports zone of Bangladesh. In Bangladesh more than four million people are worked in this garments industry. Around eighty percent (that is, 3.2 million workers) of the garment workers are female in Bangladesh. According to Bangladesh Garment Manufacturers and Exporters Association (BGMEA), the female garments workers are victim of high prevalence of violence and injustice in the work place. The violence and injustice the female garments workers are faced are adversely affect their physical and mental state. This research paper discusses the complication of gender dimension, fitness, well being and protection matters and hurdle of female garment workers of Bangladesh. Here the author used regression analysis, chi-square test, pearson R test, independent T test in order to explain the factors affect safety issue of female garments workers and the injustice towards them.

By Samira- Binte- Saif
In Volume: 14,Issue: 1
Title: A Critical Review on Financial, Developmental and Supervisory Role of NABARD: With Special Reference to Functions of its Management Bodies

Abstract: National Bank for Agriculture and Rural Development (NABARD) formed in 1982 on 12th July is India's leading agricultural finance and rural development institution. This paper critically examines NABARD's development, financing, and supervisory roles with particular reference to the operations of its organizational hierarchies. NABARD performs as a support system for rural banking organizations' refinancing, financial inclusion, financing infrastructure operations, and promoting capacity-building schemes such as Self-Help Groups (SHGs), Farmer Producer Organizations (FPOs), and Primary Agricultural Credit Societies (PACS). Its departments such as Financial Inclusion and Development, Infrastructure and Development, and Supervision allow NABARD to support rural credit infrastructure and policy adherence. This paper assesses the performance of NABARD in rural development, climate resilient farming, and inclusive growth. Imbalanced credit flow to regions, over-reliance on government support, weak digital connectivity, and congruence of youth training skills remain issues despite these advancements. Despite these issues, NABARD remains a powerful instrument of sustainable rural development and farm advancement in India. This paper thus concludes the relevance of policy reforms, technology adoption, and greater autonomy to improve NABARD's long-term performance.

By Saumya Rai, Dinesh Kumar Tiwari
In Volume: 14,Issue: 1
Title: Impacts of Covid-19 Pandemic on Indian Sugar Industry: Challenges, Disruptions and Recovery Pathways

Abstract: The COVID-19 pandemic, which began as a global health crisis, quickly escalated into a far-reaching economic disruption, significantly impacting industries across the world. The Indian sugar industry—one of the country’s most critical agro-based sectors—was no exception. As a key contributor to rural livelihoods, employment, and the national economy, the industry found itself grappling with unprecedented challenges across its entire value chain. The impact was observed from the very first stage of sugarcane cultivation, which faced labor shortages and transportation issues, to the subsequent phases of processing and manufacturing, which suffered from reduced mill capacities and supply chain constraints. Ethanol production, a major revenue source through the Ethanol Blended Petrol (EBP) programme, experienced demand fluctuations tied to global oil market volatility. Moreover, marketing and export activities came to a near halt due to domestic lockdowns and international trade restrictions, resulting in inventory surpluses and financial stress across the sector. This study provides a comprehensive analysis of the multifaceted disruptions caused by the pandemic. It highlights the systemic vulnerabilities exposed during the crisis, the operational and financial challenges encountered by stakeholders—ranging from farmers to mill operators—and the mitigating measures undertaken by both the government and industry associations. In addition, the research proposes a strategic recovery roadmap focused on diversification, supply chain resilience, policy adaptability, and long-term sustainability. By exploring these dimensions, the study aims to contribute to the development of a more robust and crisis-resilient Indian sugar industry in the post-pandemic era.

By Atul Kumar
In Volume: 14,Issue: 1
Title: The Role of Social Media Marketing Strategies in Promoting Uttarakhand Tourism

Abstract: This study explores the role of Social Media Marketing Strategies (SMMSs) in promoting tourism in the Indian state of Uttarakhand. With the rise of digital platforms such as Instagram, Facebook, YouTube, and WhatsApp, social media has become a pivotal tool for destination branding, customer engagement, and tourism outreach. The research adopts a qualitative, descriptive design and relies solely on secondary data, including academic literature, government tourism reports, and digital platform analytics. The paper identifies key determinants of successful social media marketing in tourism content quality, user-generated content, influencer marketing, real-time engagement, and platform-specific strategies. Uttarakhand's current digital efforts are largely focused on basic visual content, with limited use of advanced engagement tools like Social CRM or influencer-led campaigns. It critically evaluates the current approach using a SWOT analysis framework and identifies both achievements and gaps in platform utilisation, content localisation, and targeted advertising. This evaluation provides detailed recommendations to improve digital outreach, including platform diversification, technological innovation, regional inclusion, and sustainable tourism promotion. The findings suggest that while Uttarakhand has made significant progress in digital tourism marketing, an integrated and adaptive strategy is essential to achieve long-term success in an increasingly competitive and dynamic tourism landscape. The research concludes by offering practical recommendations, including developing multilingual content, deeper influencer collaboration, improved feedback mechanisms, and benchmarking against digitally mature tourism states. These strategies can help Uttarakhand maximise its tourism potential by aligning digital marketing practices with evolving traveller behaviours.

By Vijendra Kumar, Bushra Mateen
In Volume: 14,Issue: 1
Title: A SWOT Analysis on Service Quality and Hospitality in Star Hotels from an Indian Market Perspective

Abstract: Previous studies explain lots of insights on hotel management in terms of service quality, challenges, issues, and problems faced in the inns. However, there is a gap in bridging the strengths, weaknesses, opportunities, and threats of hotels common faces. This study addressed the gap by approaching the customer-centric viewpoint. The study looks to ascertain the strengths (S), weaknesses (W), opportunities (O), and threats (T) of the hotel management from a customer perspective and to find the connection among the hotel facilities and frequency of customer visits for staying. The results enlighten that there is significance between the hotel amenities, price affordability, and frequency of the visit of customers. Therefore, amenities consistently give guests a comfortable space to remain longer and foster a positive perception of the hotel. The research's results are restricted to the study region; they may vary over time and between regions. From a competitive perspective, service quality contributes to the hotels by increasing their strengths and opportunities and decreasing weaknesses and threats.

By M. Shanthi, R. Ganapathi
In Volume: 14,Issue: 1

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