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Title: Present Status of the Blue, Green and Digital Economy of Bangladesh: Challenges & Prospects

Abstract: This research paper based on present status of blue, green and digital economy of Bangladesh and then engage with their (Blue, Green and Digital Economy) empirical implementation, defiance and expectation of Bangladesh. Today green economy, blue economy and digital economy is the relevant questions of Bangladesh. To generate consciousness, remove challenges, discuss prospect/success and provide correct and appropriate information about green economics, blue economy and digital economy of Bangladesh are the main theme of this research paper. Now Bangladesh is one of the most successful least developed countries in the world. Its blue, green and digital economy plays an important role to achieve this success. This research paper has been based on the author’s practical knowledge gather from blue, green and digital economy sector of Bangladesh.

By Samira- Binte- Saif
In Volume: 13,Issue: 1
Title: The Role of Artificial Intelligence in E-Commerce Sector of India with Special Reference to Flipkart Pvt. Ltd.

Abstract: India's E-Commerce sector is rapidly evolving due to the country's growing mobile population and advancements like 5G networks, Open Network for Digital Commerce, Hyper local Delivery, and Quick Commerce. An online retail company, Flipkart, has deployed AI in marketing, data analysis and campaign optimization to enrich users’ experience, marketing initiatives and operational productivity. AI algorithms automatically understand user needs, rephrase queries, extract and analyze information and direct users to right answers. However, the deployment of AI brings ethical as well as privacy challenges concerning collection and use of personal data. This paper explores the impact of AI on the e-commerce sector in India by focusing on Flipkart Pvt. Ltd., as well as describes opportunities provided by these technologies along with associated risks and their implications for the sector. The contribution of the study is that AI has made a big difference in the sector of e-commerce in India through customized recommendations made to consumers, higher rate of customer satisfaction, increased conversion rate, etc. These benefits have enabled businesses to formulate very strong campaign strategies, but there are also new risks due to AI, such as overreliance by customers on the recommendations from machines or bias of algorithm-based decisions. The research methodology involves review of many research articles and collection of secondary data. Flipkart is focusing on AI-based products and setting up a base in the heart of Silicon Valley in California. It has also partnered with Microsoft to enhance its online shopping experience, coupled with the launch of AI for India, aimed at capitalizing on the growing internet user base and smart phone markets.

By S.K.S. Yadav, Samreen Khan*
In Volume: 13,Issue: 1
Title: A Critical Study of Performance of Prathama UP Gramin Bank

Abstract: Banking is considered as backbone of Economy. To achieve this purpose, fundamental efforts are raised by central and state governments. Prathama UP Gramin Bank is a landmark in Uttar Pradesh in this regard. Sponsored by Punjab National Bank. Government of India (GOI) under Ministry of Finance, NABARD, Reserve Bank of India (RBI) and Government of Uttar Pradesh are its supporting allies. The bank aims to provide latest financial services, over all rural development in Uttar Pradesh, from East to West. It tried its best to fulfill its object, in shape of number of branches, Bank accounts and financial inclusions etc.

By Madhusoodan Tripathi, Rupali Chaudhary*, Renu Tripathi, Vinayaka Tripathi
In Volume: 13,Issue: 1
Title: The Role of Higher Education Institutions in Supporting MSME Innovation and Growth in India

Abstract: This paper explores the pivotal role that higher education institutions (HEIs) play in fostering innovation and growth in Micro, Small, and Medium Enterprises (MSMEs). This paper explores how HEIs contribute to MSME development through various mechanisms, including knowledge transfer, research and development (R&D), entrepreneurship incubation, and skill development. HEIs provide critical support by facilitating access to advanced research, technological expertise, and state-of-the-art infrastructure, which are often beyond the reach of MSMEs. By establishing incubation centers, offering customized training programs, and engaging in policy advocacy, HEIs foster an environment conducive to innovation and growth within the MSME sector. The study examines key case studies of successful HEI-MSME collaborations in India, highlighting best practices and identifying challenges faced by both parties. Through qualitative analysis of interviews, focus groups, and secondary data, the paper aims to provide a comprehensive understanding of the impact of HEIs on MSME development and offers recommendations for enhancing these collaborative efforts. This research underscores the importance of HEI-MSME partnerships in driving sustainable economic progress and competitive advantage in the MSME sector. By providing research, development support, skilled graduates, and fostering entrepreneurial ecosystems, HEIs significantly contribute to the MSME sector's dynamism and competitiveness.

By Arvind Kumar Yadav*, Mani Arora
In Volume: 13,Issue: 1
Title: Present Status of the Blue, Green and Digital Economy of Bangladesh: Challenges & Prospects

Abstract: This research paper based on present status of blue, green and digital economy of Bangladesh and then engage with their (Blue, Green and Digital Economy) empirical implementation, defiance and expectation of Bangladesh. Today green economy, blue economy and digital economy is the relevant questions of Bangladesh. To generate consciousness, remove challenges, discuss prospect/success and provide correct and appropriate information about green economics, blue economy and digital economy of Bangladesh are the main theme of this research paper. Now Bangladesh is one of the most successful least developed countries in the world. Its blue, green and digital economy plays an important role to achieve this success. This research paper has been based on the author’s practical knowledge gather from blue, green and digital economy sector of Bangladesh.

By Samira- Binte- Saif
In Volume: 13,Issue: 1
Title: Sustainable Agriculture in India: Issues and Challenges Ahead

Abstract: In India, agriculture sector contributes about 20.02% of the country’s GDP (2020-21). Much diversity is found in Indian agriculture such as cropping, climate, irrigation pattern etc. There are many opportunities to take advantages of these diversities to meet the sustainable needs of the population. Sustainable agriculture is the way of farming according to location specific ecosystem and study of relationships between the organism and their environment. The Liberalization, Privatization and Globalization (LPG) model adopted in 1991 has adversely affected the agriculture in India. The viability of the agriculture should be enhanced which could significantly improve the growth prospects of the economy. The agricultural production in India is also adversely affected by the climate change due to global warming. India has attained self-reliance in food grains production but the future demand for food grain and raw material will not be satisfied from the current agriculture production. Increased demand and low production will create the burden on the agricultural production and will give rise to food inflation in India. The agricultural productivity and the income of the small and marginal farmers have declined. These problems can be overcome with the help of sustainable agricultural development.

By Dhananjay Vats
In Volume: 13,Issue: 1

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