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Title: Impact Assessment of Rural Credit Mechanisms on Agricultural Growth and Livelihood Improvement

Abstract: Rural credit plays a crucial role in promoting agricultural growth and improving the livelihoods of rural households in developing economies, particularly in India. This research paper evaluates the impact of various rural credit mechanisms, including institutional finance, cooperative credit, microfinance, and government-sponsored schemes, on agricultural productivity and livelihood enhancement. Using secondary data from national surveys, published research, and policy documents, the study highlights how access to affordable and timely credit facilitates technological adoption, crop diversification, employment generation, income growth, and poverty reduction. The findings indicate that institutional credit significantly contributes to agricultural productivity and livelihood security. However, challenges such as regional imbalances, procedural complexities, and rising indebtedness remain. The study concludes with policy recommendations to strengthen rural credit delivery systems and ensure sustainable and inclusive rural development.

By Imran Ahmed, Arvind Kumar Yadav
In Volume: 14,Issue: 2
Title: Digital Payment Adoption and Its Influence on Consumer Behaviour: Evidence from Meerut District

Abstract: Digital evolution of payment services has been a crucial and evolving trend that has been witnessed in the Indian financial market. Technological advancement, government support, and a rise in smartphone devices have encouraged people to opt for more digital means of transferring money and changing the structure of financial and money markets. This paper attempts to provide an empirical analysis of how consumer behavior is shaped by the evolving nature of digital payment services, especially in Meerut districts of Meerut, a Tier-2 city that constitutes a mix of both urban and semi-urban class consumer crowd. This paper attempts to provide an empirical analysis of how consumer behavior is shaped through a structured questionnaire covering a sample size of 100 people and employed statistical methods for hypothesis testing and analysis. Findings show that demographic characteristics are not a significant factor in changes in consumer expenditure behavior and shape and are shaped by aspects such as trust, ease of convenience, and perceived usefulness of services. Additionally, it was found that ease of services of digital payment further contributes to an improvement in consumer satisfaction levels.

By S.K.S. Yadav, Samreen Khan
In Volume: 14,Issue: 2
Title: Attitudinal and Contextual Barriers to Green Product Adoption among Educators and Administration: A Case Study of Educational Institutions in Meerut

Abstract: This study investigates the perceived barriers hindering the adoption of green products within the educational ecosystem of Meerut, India, specifically adopting an institutional perspective. Recognizing educational institutions as crucial agents for promoting sustainability, the research aims to identify the structural, procedural, and normative impediments faced by schools, colleges, and universities in transitioning towards environmentally preferable goods and services. Utilizing a qualitative approach, data was gathered from secondary sources, through online mode and focus group discussions with key institutional stakeholders, including administrators, and faculty members in Meerut. The analysis reveals a complex interplay of perceived barriers operating at multiple institutional levels. Key impediments identified include: 1) Economic Constraints: Predominant concerns regarding the higher initial costs, green products and stringent, inflexible budgetary allocations; 2) Structural & Procedural Hurdles: Lack of clear institutional green procurement policies, cumbersome bureaucratic approval processes, and limited access to reliable suppliers/vendors offering certified green alternatives; 3) Behavioral & Awareness Factors: Insufficient institutional commitment and leadership prioritization, resistance to changing established procurement habits, and a lack of awareness or training among institution stakeholders regarding the benefits and availability of green options. The findings emphasize that overcoming these barriers requires targeted intervention sat the institutional level, including the formulation of supportive green procurement policies, dedicated budgetary provisions, streamlined processes, capacity building, and fostering a stronger organizational culture of sustainability.

By S.K.S. Yadav, Avika Baliyan
In Volume: 14,Issue: 2
Title: Impact of Generative AI (ChatGPT, Gemini, Copilot) on Learning Efficiency in the Indian Education System

Abstract: Generative Artificial Intelligence (GenAI) has emerged as one of the most influential technological developments shaping modern learning environments. Tools such as ChatGPT, Google Gemini, and Microsoft Copilot are increasingly being used by Indian students and teachers for explanation, summarization, content generation, and academic support. This study examines how these tools influence learning efficiency in the Indian education system. Using a mixed-method design consisting of a structured student–teacher survey and focused interviews, the study explores changes in understanding, productivity, doubt-clearing, academic confidence, and skill development. Findings reveal that GenAI significantly enhances conceptual clarity, reduces learning time, and supports self-paced learning. However, concerns remain regarding over-dependence, misinformation, ethical use, and unequal access. The paper concludes with recommendations for responsible AI integration in Indian classrooms.

By Shantam Babbar, Rajesh Kumar Raju, Monika Kumari
In Volume: 14,Issue: 2
Title: The Impact of Pawnbroking on Local Communities with special reference to Bangladesh

Abstract: This study examines pawnbroking's impact on social entrepreneurship and its implications for social development. It posits that Pawnbroking aids vulnerable entrepreneurs, often excluded from formal credit, in accessing quick financial resources, thereby enhancing social entrepreneurship. Through a meta-analysis and literature review, including three case studies from Bangladesh, the findings indicate that, despite exploitative practices, pawnshops are vital for providing the impoverished with financial access and supporting social welfare. However, risks such as asset loss, debt cycles, and exploitation of desperate borrowers are also highlighted. The study emphasizes the need for regulatory oversight and more accessible financial systems that protect borrowers while maintaining accessibility. Overall, pawnbroking offers both advantages and challenges for local communities in Bangladesh, necessitating a balance between quick cash access and consumer protections to promote healthier community dynamics.

By José G. Vargas-Hernández, Amina Khatun, Csongor Czipf, Absalón J. Salmerón-Zapata
In Volume: 14,Issue: 2
Title: Digital Trade and E-commerce Reshaping Global Trade Architecture in the 21st Century

Abstract: The rapid proliferation of digital technologies has fundamentally transformed the global trade landscape, with e-commerce and digital trade emerging as dominant forces reshaping traditional trade architectures. This paper examines the multifaceted impact of digital trade and e-commerce on global trade structures, analyzing key trends, challenges, and policy implications. Through comprehensive analysis of empirical data and theoretical frameworks, we demonstrate how digital platforms have reduced transaction costs, democratized access to international markets, and created new regulatory challenges. Our findings indicate that digital trade now accounts for a significant portion of global GDP, with cross-border e-commerce growing at unprecedented rates. However, this transformation has also highlighted critical issues including digital divides, data governance concerns, and the need for updated international trade frameworks. This research contributes to understanding how digital trade is reconfiguring global value chains and what policy interventions are necessary to ensure inclusive and sustainable growth in the digital economy.

By Pankaj Yadav
In Volume: 14,Issue: 2

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