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Title: Impact of Digital and Social Media Advertising on Millennial Consumers

Abstract: Generation Y, commonly identified as Millennials, comprises individuals born between 1981 and 1996. Characterized by profound digital immersion and technological proficiency, this cohort has been significantly influenced by the pervasive expansion of social media. Consequently, social media advertising has emerged as a formidable catalyst in shaping their purchase intentions, consumption patterns, and brand preferences. The present study investigates the multifaceted influence of social media advertising on the buying behaviour of Generation Y consumers within the contemporary digital marketplace. The findings unequivocally demonstrate that social media advertising exerts a profound influence on the lifestyle orientations, consumption behaviour, and purchase decision-making processes of Generation Y consumers. The ubiquitous proliferation of digital platforms such as Instagram, Facebook, YouTube, WhatsApp, and X (formerly Twitter) has fundamentally reconfigured the dynamics of consumer–brand interaction. By facilitating instantaneous access to comprehensive product information, authentic consumer reviews, algorithmically curated recommendations, and influencer-generated endorsements, social media advertising substantially shapes consumer perceptions, reinforces purchase intentions, and cultivates enduring brand predispositions within the contemporary digital ecosystem. The study further highlights that Generation Y consumers actively engage with digital content and rely heavily on online reviews and peer recommendations before making purchases. Businesses and marketers can therefore better understand consumer expectations and design effective advertising strategies to attract and retain this segment. The research concludes that social media advertising has become an essential marketing tool influencing Generation Y’s buying behaviour in the modern digital economy.

By Swati Agarwal
In Volume: 15,Issue: 1
Title: Climate Change, Security Dilemmas, and Power Transitions: India–Europe Perspectives on Global Stability

Abstract: Climate change has become a critical driver of contemporary security challenges, reshaping geopolitical alignments and intensifying security dilemmas in an increasingly multipolar international order. This paper examines the climate–security nexus from India–Europe perspectives, highlighting how climate-induced risks—such as extreme weather events, resource scarcity, displacement, and threats to critical infrastructure—act as threat multipliers that exacerbate existing conflicts and complicate global stability. From the European perspective, climate security has gained strategic significance in the aftermath of the COVID-19 pandemic and the Russia–Ukraine war, which exposed vulnerabilities related to energy dependence and supply-chain disruptions. Consequently, Europe increasingly integrates climate action with energy transition, strategic autonomy, and foreign policy objectives. In contrast, India approaches climate security through the lens of development, resilience, and equity, prioritizing adaptation, energy access, and disaster preparedness while emphasizing differentiated responsibilities in global climate governance. The paper argues that these differing priorities generate security dilemmas in areas such as clean energy competition, access to critical minerals, climate finance, and technological standards. At the same time, expanding India–Europe engagement through green technology cooperation, resilient supply chains, and inclusive climate governance offers opportunities to mitigate climate-related security risks. The study concludes that strengthened India–Europe cooperation is essential for managing climate-driven insecurities and contributing to global stability in an era of accelerating environmental and geopolitical change.

By Dimple Chaudhary
In Volume: 15,Issue: 1
Title: Impact of AI-Powered Personalized Learning on Self-Regulated Learning, Academic Engagement, and Learning Autonomy among Secondary School Students

Abstract: There have been numerous ways in which Artificial Intelligence (AI) has revolutionized the educational process through its ability to deliver adaptive instruction, intelligent tutoring, feedback mechanisms, learning analytics, and learning through Generative AI. AI-driven personalized learning is able to provide personalized education for students, thus not only enhancing the academic achievements but also the processes involved in regulating and engaging in learning. Several studies have found that AI is able to facilitate self-regulated learning (SRL), depending on the technological design, instructional context, length of intervention and level of teacher and learner participation (Zhu & Sari, 2026; Xu et al., 2026). The current paper focuses on the possible effect of AI-driven personalized learning on three related learner outcomes including self-regulated learning, academic engagement, and learning autonomy among secondary school students. This research brings together international literature along with Indian literature such as Babbar, Raju and Kumari’s studies regarding Generative AI and Learning Efficiency in the Indian educational setting. The structured research approach and quantitative method are introduced, and then illustrated with statistical findings. The literature indicates that personalisation through AI can be effective in terms of helping learners to monitor and regulate their activities; however, it will not help in case the dependence on technology becomes too high and there is no pedagogical scaffolding present. That is why the paper concludes in favour of human-centered approach and AI as a tool rather than substitution of teachers and cognitive processes.

By Rajesh Kumar Raju, Monika Kumari
In Volume: 15,Issue: 1
Title: Innovative Business Models in Supplying Energy Finance as a Service and Leasing in México

Abstract: This research report examines innovative business models in energy finance as a service (EFaaS) and leasing mechanisms within the Mexican energy sector. As México transitions toward renewable energy and sustainable development goals, novel financing structures have emerged to overcome traditional barriers to energy infrastructure investment. Results demonstrate that energy leasing and service-based models have achieved significant market traction, particularly in commercial solar photovoltaic installations and energy efficiency projects. Findings reveal that successful models incorporate flexible payment structures, comprehensive maintenance services, and performance guarantees that align incentives between service providers and clients. The discussion addresses regulatory enablers, financing innovations, and technology integration strategies that facilitate model adoption. The report concludes that EFaaS and leasing models represent transformative mechanisms for accelerating Mexico's energy transition, with implications for policy development, financial sector engagement, and sustainable infrastructure deployment.

By José G. Vargas-Hernández, Dra. Patricia Villasana-Ramos, M. C. Omar C. Vargas-González
In Volume: 15,Issue: 1
Title: A Bibliometric Analysis of Women Entrepreneurship: Trends, Themes, and Global Perspectives

Abstract: Women entrepreneurs are the most rapidly expanding section of global entrepreneurship and have garnered significant attention from several scholars, particularly in recent years. Emerging entrepreneurship literature indicates that females contribute significantly to entrepreneurial activities and economic growth by generating new jobs and enhancing gross domestic product.This study presents a comprehensive bibliometric analysis based on data extracted from the Web of Science record to explore the key trends, themes, and contributions in women entrepreneurship research. Using VOS viewer, the study maps keyword co-occurrences, identifies prominent themes, and analyzes the geographical distribution of publications. Findings highlight critical intersections of gender, innovation, and sustainability in entrepreneurship, revealing emerging areas for future research and policy development to foster global inclusive ecosystems for women entrepreneurs.

By Deepak Kumar, Tamanna
In Volume: 15,Issue: 1
Title: Mediation as a Transformative Mechanism in Insolvency Resolution Under the IBC: Emerging Dimensions Under the Mediation Act, 2023

Abstract: The Insolvency and Bankruptcy Code, 2016 (IBC) was enacted to ensure time-bound insolvency resolution, maximisation of asset value, and balancing of stakeholders’ interests. Nevertheless, increasing procedural delays, adversarial litigation, and mounting pendency before the National nyny Law Tribunal (NCLT) have diluted the efficiency of the insolvency framework. In this evolving context, mediation has emerged as a constructive and commercially viable mechanism capable of harmonising creditor-debtor relations while preserving enterprise value. The enactment of the Mediation Act marks a significant legislative shift towards institutional and pre-litigation mediation in India’s dispute resolution architecture. This paper critically examines the growing interface between mediation and insolvency law in India with special reference to recent developments under the IBC regime. It analyses how consensual dispute resolution can supplement the rigid adjudicatory model of insolvency proceedings, particularly in operational debt disputes, inter-creditor disagreements, avoidance transactions, and pre-packaged insolvency mechanisms. The study further evaluates the Insolvency and Bankruptcy Board of India’s proposal permitting operational creditors to opt for mediation prior to initiating proceedings under Section 9 of the IBC, thereby institutionalising a culture of negotiated settlements within insolvency jurisprudence. The paper argues that mediation can substantially reduce litigation costs, preserve business continuity, maintain commercial relationships, and decongest insolvency tribunals without undermining the objectives of the IBC. It also explores the compatibility of mediated settlements with the principles of creditor autonomy, procedural fairness, and economic efficiency. By examining comparative global practices and contemporary Indian reforms, the paper concludes that mediation represents not merely an adjunct remedy but a transformative jurisprudential tool capable of reshaping insolvency governance in India from adversarial resolution to collaborative restructuring.

By Ashok Kumar Sharma
In Volume: 15,Issue: 1

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