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Title: Digital Payment Adoption and Its Influence on Consumer Behaviour: Evidence from Meerut District

Abstract: Digital evolution of payment services has been a crucial and evolving trend that has been witnessed in the Indian financial market. Technological advancement, government support, and a rise in smartphone devices have encouraged people to opt for more digital means of transferring money and changing the structure of financial and money markets. This paper attempts to provide an empirical analysis of how consumer behavior is shaped by the evolving nature of digital payment services, especially in Meerut districts of Meerut, a Tier-2 city that constitutes a mix of both urban and semi-urban class consumer crowd. This paper attempts to provide an empirical analysis of how consumer behavior is shaped through a structured questionnaire covering a sample size of 100 people and employed statistical methods for hypothesis testing and analysis. Findings show that demographic characteristics are not a significant factor in changes in consumer expenditure behavior and shape and are shaped by aspects such as trust, ease of convenience, and perceived usefulness of services. Additionally, it was found that ease of services of digital payment further contributes to an improvement in consumer satisfaction levels.

By S.K.S. Yadav, Samreen Khan
In Volume: 14,Issue: 2
Title: Attitudinal and Contextual Barriers to Green Product Adoption among Educators and Administration: A Case Study of Educational Institutions in Meerut

Abstract: This study investigates the perceived barriers hindering the adoption of green products within the educational ecosystem of Meerut, India, specifically adopting an institutional perspective. Recognizing educational institutions as crucial agents for promoting sustainability, the research aims to identify the structural, procedural, and normative impediments faced by schools, colleges, and universities in transitioning towards environmentally preferable goods and services. Utilizing a qualitative approach, data was gathered from secondary sources, through online mode and focus group discussions with key institutional stakeholders, including administrators, and faculty members in Meerut. The analysis reveals a complex interplay of perceived barriers operating at multiple institutional levels. Key impediments identified include: 1) Economic Constraints: Predominant concerns regarding the higher initial costs, green products and stringent, inflexible budgetary allocations; 2) Structural & Procedural Hurdles: Lack of clear institutional green procurement policies, cumbersome bureaucratic approval processes, and limited access to reliable suppliers/vendors offering certified green alternatives; 3) Behavioral & Awareness Factors: Insufficient institutional commitment and leadership prioritization, resistance to changing established procurement habits, and a lack of awareness or training among institution stakeholders regarding the benefits and availability of green options. The findings emphasize that overcoming these barriers requires targeted intervention sat the institutional level, including the formulation of supportive green procurement policies, dedicated budgetary provisions, streamlined processes, capacity building, and fostering a stronger organizational culture of sustainability.

By S.K.S. Yadav, Avika Baliyan
In Volume: 14,Issue: 2
Title: Digital Trade and E-commerce Reshaping Global Trade Architecture in the 21st Century

Abstract: The rapid proliferation of digital technologies has fundamentally transformed the global trade landscape, with e-commerce and digital trade emerging as dominant forces reshaping traditional trade architectures. This paper examines the multifaceted impact of digital trade and e-commerce on global trade structures, analyzing key trends, challenges, and policy implications. Through comprehensive analysis of empirical data and theoretical frameworks, we demonstrate how digital platforms have reduced transaction costs, democratized access to international markets, and created new regulatory challenges. Our findings indicate that digital trade now accounts for a significant portion of global GDP, with cross-border e-commerce growing at unprecedented rates. However, this transformation has also highlighted critical issues including digital divides, data governance concerns, and the need for updated international trade frameworks. This research contributes to understanding how digital trade is reconfiguring global value chains and what policy interventions are necessary to ensure inclusive and sustainable growth in the digital economy.

By Pankaj Yadav
In Volume: 14,Issue: 2
Title: Impact Assessment of Rural Credit Mechanisms on Agricultural Growth and Livelihood Improvement

Abstract: Rural credit plays a crucial role in promoting agricultural growth and improving the livelihoods of rural households in developing economies, particularly in India. This research paper evaluates the impact of various rural credit mechanisms, including institutional finance, cooperative credit, microfinance, and government-sponsored schemes, on agricultural productivity and livelihood enhancement. Using secondary data from national surveys, published research, and policy documents, the study highlights how access to affordable and timely credit facilitates technological adoption, crop diversification, employment generation, income growth, and poverty reduction. The findings indicate that institutional credit significantly contributes to agricultural productivity and livelihood security. However, challenges such as regional imbalances, procedural complexities, and rising indebtedness remain. The study concludes with policy recommendations to strengthen rural credit delivery systems and ensure sustainable and inclusive rural development.

By Imran Ahmed, Arvind Kumar Yadav
In Volume: 14,Issue: 2
Title: A Comparative Performance Appraisal of Bajaj Finance Ltd. and Tata Capital Financial Services Ltd.

Abstract: Non-Banking Financial Companies (NBFCs) play a crucial role in the Indian financial system by complementing banks in providing credit, promoting financial inclusion, and offering specialised financial services. The present study aims to evaluate the performance of selected NBFCs in India using key financial indicators. This research analyses profitability, liquidity, solvency, and efficiency ratios to assess the overall financial health of these organisations. Secondary data has been collected from annual reports and published financial statements of the selected NBFCs for a specific period. The findings reveal performance variations among NBFCs, highlighting strengths, weaknesses, and areas for improvement. This study conducts a comparative performance appraisal of two major Non-Banking Financial Companies operating in the National Capital Region (NCR) of India: Bajaj Finance Ltd. (Gurgaon) and Tata Capital Financial Services Ltd. (Noida). Using key financial metrics such as Assets Under Management (AUM), profitability ratios (Return on Assets - ROA, Return on Equity - ROE), net interest margin (NIM), asset quality (non-performing assets - NPAs), and capital adequacy, this paper evaluates the financial health, operational efficiency, and performance dynamics of both NBFCs. The findings highlight significant differences arising from their business strategies, asset quality, and scale of operations, providing actionable insights for investors, regulators, and stakeholders.

By Firoj Ahmed, Arvind Kumar Yadav
In Volume: 14,Issue: 2
Title: Liquidity Crisis in the Banking Sector: Actions, Implementation, and Solutions: Bangladesh Perspective

Abstract: This research report provides an in-depth analysis of the persistent liquidity crisis within Bangladesh's banking sector. Characterized by a severe shortage of available cash to meet obligations, the crisis threatens financial stability and long-term economic growth. The study identifies the multifaceted causes of the crisis, which are predominantly rooted in systemic governance failures rather than external shocks. Key factors include alarming levels of Non-Performing Loans (NPLs) driven by poor credit governance and willful defaults, a declining trend in deposit growth, significant capital flight, and foreign currency mismanagement. The report assesses the profound impacts of this crisis, including constrained credit flow to productive sectors, erosion of public trust, and heightened systemic risk. It evaluates recent regulatory interventions by Bangladesh Bank, such as the unification of weak banks and the introduction of the Bank Resolution Ordinance 2025. Through analytical review, the report concludes that while these are positive steps, their long-term efficacy depends on rigorous implementation. The study recommends a holistic strategy encompassing stringent governance reforms, aggressive NPL resolution through asset reconstruction companies, monetary and fiscal policy coordination, technological integration for transparency, and confidence-building measures to attract deposits. The findings underscore that a sustainable solution requires unwavering political will to address deep-seated institutional corruption and mismanagement.

By Selina Akhter
In Volume: 14,Issue: 2

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