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Title: The Role of Higher Education Institutions in Supporting MSME Innovation and Growth in India

Abstract: This paper explores the pivotal role that higher education institutions (HEIs) play in fostering innovation and growth in Micro, Small, and Medium Enterprises (MSMEs). This paper explores how HEIs contribute to MSME development through various mechanisms, including knowledge transfer, research and development (R&D), entrepreneurship incubation, and skill development. HEIs provide critical support by facilitating access to advanced research, technological expertise, and state-of-the-art infrastructure, which are often beyond the reach of MSMEs. By establishing incubation centers, offering customized training programs, and engaging in policy advocacy, HEIs foster an environment conducive to innovation and growth within the MSME sector. The study examines key case studies of successful HEI-MSME collaborations in India, highlighting best practices and identifying challenges faced by both parties. Through qualitative analysis of interviews, focus groups, and secondary data, the paper aims to provide a comprehensive understanding of the impact of HEIs on MSME development and offers recommendations for enhancing these collaborative efforts. This research underscores the importance of HEI-MSME partnerships in driving sustainable economic progress and competitive advantage in the MSME sector. By providing research, development support, skilled graduates, and fostering entrepreneurial ecosystems, HEIs significantly contribute to the MSME sector's dynamism and competitiveness.

By Arvind Kumar Yadav*, Mani Arora
In Volume: 13,Issue: 1
Title: The Role of Artificial Intelligence in E-Commerce Sector of India with Special Reference to Flipkart Pvt. Ltd.

Abstract: India's E-Commerce sector is rapidly evolving due to the country's growing mobile population and advancements like 5G networks, Open Network for Digital Commerce, Hyper local Delivery, and Quick Commerce. An online retail company, Flipkart, has deployed AI in marketing, data analysis and campaign optimization to enrich users’ experience, marketing initiatives and operational productivity. AI algorithms automatically understand user needs, rephrase queries, extract and analyze information and direct users to right answers. However, the deployment of AI brings ethical as well as privacy challenges concerning collection and use of personal data. This paper explores the impact of AI on the e-commerce sector in India by focusing on Flipkart Pvt. Ltd., as well as describes opportunities provided by these technologies along with associated risks and their implications for the sector. The contribution of the study is that AI has made a big difference in the sector of e-commerce in India through customized recommendations made to consumers, higher rate of customer satisfaction, increased conversion rate, etc. These benefits have enabled businesses to formulate very strong campaign strategies, but there are also new risks due to AI, such as overreliance by customers on the recommendations from machines or bias of algorithm-based decisions. The research methodology involves review of many research articles and collection of secondary data. Flipkart is focusing on AI-based products and setting up a base in the heart of Silicon Valley in California. It has also partnered with Microsoft to enhance its online shopping experience, coupled with the launch of AI for India, aimed at capitalizing on the growing internet user base and smart phone markets.

By S.K.S. Yadav, Samreen Khan*
In Volume: 13,Issue: 1
Title: Corporate Social Responsibility and Profitability in Indian Prospective: A Study on Top Five IT Companies

Abstract: This study aims to examine the influence of CSR expenditure on the financial performance of these leading IT companies. Through studying key financial ratios and CSR initiatives, the research seeks to shed light on how socially responsible practices affect profitability. Additionally, this paper also examines the wider implications of CSR for corporate reputation, stakeholder engagement and long-term business sustainability. This study explores the association between mandatory Corporate Social Responsibility (CSR) expenditures and profitability in India’s top 5 IT firms for 2022. The data was collected from top five IT Companies that included; Tata Consultancy Services (TCS), Infosys, Wipro, HCL Technologies, and Tech Mahindra. These were statistics directly related to CSR spending, Profitability metrics: Net Profit (Reflects the company's profitability), CSR Spending (Expenditure on Corporate Social Responsibility), Total Assets (The total value of all assets owned by a company) and Revenue (Total income). The pearson’s correlation was applied for the data analysis and determine relationship among variables.

By Reshma Fulara*, Anuj Kumar
In Volume: 13,Issue: 1
Title: Lacunae in Healthcare for Poor and Disabled Patients: Evidence from Gaps in Skills of Nurses and Corporate Governance

Abstract: Service of nurses is critical in healthcare. Literature review reveals that nursing standards are low and access to their services, proved onerous for poor patients in the south and south Asian countries, especially during COVID-19. Abject situation of nurses and their need for further education, training was urgently needed. The primary reason behind this gap in care is lack of proper education, training and absence of caring attitude of nurses. Nursing profession, especially in Bangladesh, is deemed tiresome and the overall perception of this job has deteriorated due to influence of culture, religion and other socio-economic factors. The objective of this study is to comprehend the difficulties poor patients encounter due to the skill’s gap and low education of nurses. This phenomenon was universally experienced in many countries. A mixed method study was conducted. Triangulation of information tallying 350 responses, was duly collated, and all questionnaires were administered following ethical acquiescence of respondents. Fifty-six interviews of patients using google form was conducted. Plus, face-to-face qualitative interviews of 15 patients who suffered from Corona and 15 stakeholders’ interviews were carried out, with the aim of informing more sensitive policy for men, women and children and those with disability. Another quantitative survey comprising of 171 nurses, 32 Key Informants and 15 doctors were also done. The evidence of gaps in skills and education of nurses and negative impact on services, truly solicits sensitive policy intervention and training, for remedial measures.

By Anwara Begum
In Volume: 13,Issue: 1
Title: Econometrics Paraphernalia, Big Data for G-20 Countries to Uplift through Scientific Analysis: A Conceptual View on Data Analytics

Abstract: The study tried to analyses whether econometric tools and big data for G20 countries and beyond upliftment can be used for scientific analysis for sustainability so that in real life, theory can be attained and better utilization for benefits of G20 leadership by India through using appropriate data analytics. This may help to take suitable decision rapidly. As such research question is whether econometric tools and big data can be used for sustainability through scientific analysis in field of reality for the betterment of G-20 countries and also other countries of the earth irrespective of developed and underdeveloped countries? The study is mainly done based on conceptual view. Time period of the study is from January, 2023 to April, 2023.The study found that with caution econometrics tools and big data must be used for perspectives of macro and micro-scenario while big data can be used for larger volume of data right direction to the policy makers and appropriate leadership. Author suggested that econometrics tools should be used with appropriate carefulness so that spurious relationship cannot be disseminated rather if necessary qualitative judgment needs to be discussed to give clear cut picture of the estimated results based on the reality. Big Data analysis can help G-20 countries by acting a serious part in navigation the international economy over the noteworthy trials the situation expressions as commented by the author. Data analytics are progressively getting more positioning for enchanting rapid choice of the global, regional, domestic trade and business, financial, health, education sector, agricultural sector etc. Big data is nowadays in performance can carry vital role for large volumes of data which may be tested to assess the impact of G20 into diversified countries of the globe to attain sustainability.

By Muhammad Mahboob Ali
In Volume: 13,Issue: 1
Title: The Role of Higher Education Institutions in Supporting MSME Innovation and Growth in India

Abstract: This paper explores the pivotal role that higher education institutions (HEIs) play in fostering innovation and growth in Micro, Small, and Medium Enterprises (MSMEs). This paper explores how HEIs contribute to MSME development through various mechanisms, including knowledge transfer, research and development (R&D), entrepreneurship incubation, and skill development. HEIs provide critical support by facilitating access to advanced research, technological expertise, and state-of-the-art infrastructure, which are often beyond the reach of MSMEs. By establishing incubation centers, offering customized training programs, and engaging in policy advocacy, HEIs foster an environment conducive to innovation and growth within the MSME sector. The study examines key case studies of successful HEI-MSME collaborations in India, highlighting best practices and identifying challenges faced by both parties. Through qualitative analysis of interviews, focus groups, and secondary data, the paper aims to provide a comprehensive understanding of the impact of HEIs on MSME development and offers recommendations for enhancing these collaborative efforts. This research underscores the importance of HEI-MSME partnerships in driving sustainable economic progress and competitive advantage in the MSME sector. By providing research, development support, skilled graduates, and fostering entrepreneurial ecosystems, HEIs significantly contribute to the MSME sector's dynamism and competitiveness.

By Arvind Kumar Yadav*, Mani Arora
In Volume: 13,Issue: 1

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