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Title: Digital Payment Adoption and Its Influence on Consumer Behaviour: Evidence from Meerut District

Abstract: Digital evolution of payment services has been a crucial and evolving trend that has been witnessed in the Indian financial market. Technological advancement, government support, and a rise in smartphone devices have encouraged people to opt for more digital means of transferring money and changing the structure of financial and money markets. This paper attempts to provide an empirical analysis of how consumer behavior is shaped by the evolving nature of digital payment services, especially in Meerut districts of Meerut, a Tier-2 city that constitutes a mix of both urban and semi-urban class consumer crowd. This paper attempts to provide an empirical analysis of how consumer behavior is shaped through a structured questionnaire covering a sample size of 100 people and employed statistical methods for hypothesis testing and analysis. Findings show that demographic characteristics are not a significant factor in changes in consumer expenditure behavior and shape and are shaped by aspects such as trust, ease of convenience, and perceived usefulness of services. Additionally, it was found that ease of services of digital payment further contributes to an improvement in consumer satisfaction levels.

By S.K.S. Yadav, Samreen Khan
In Volume: 14,Issue: 2
Title: Digital Trade and E-commerce Reshaping Global Trade Architecture in the 21st Century

Abstract: The rapid proliferation of digital technologies has fundamentally transformed the global trade landscape, with e-commerce and digital trade emerging as dominant forces reshaping traditional trade architectures. This paper examines the multifaceted impact of digital trade and e-commerce on global trade structures, analyzing key trends, challenges, and policy implications. Through comprehensive analysis of empirical data and theoretical frameworks, we demonstrate how digital platforms have reduced transaction costs, democratized access to international markets, and created new regulatory challenges. Our findings indicate that digital trade now accounts for a significant portion of global GDP, with cross-border e-commerce growing at unprecedented rates. However, this transformation has also highlighted critical issues including digital divides, data governance concerns, and the need for updated international trade frameworks. This research contributes to understanding how digital trade is reconfiguring global value chains and what policy interventions are necessary to ensure inclusive and sustainable growth in the digital economy.

By Pankaj Yadav
In Volume: 14,Issue: 2
Title: Comparative Analysis of Risk Management Strategies for Non-Performing Assets: A Case Study of SBI and ICICI Bank in India

Abstract: This study examines the differential approach to risk management strategies concerning Non-Performing Assets (NPA) within India's two foremost banks – the Indian Public Sector Bank, State Bank of India (SBI) and the Indian Private Sector Bank, ICICI Bank. While comparing the two banks, using a mixed-method approach, the research combines quantitative analysis of trends in financial indicators (Gross and Net NPA ratios, Provision Coverage Ratio and Return on Assets) and a qualitative analysis of credit appraisal and monitoring and recovery frameworks. Data from 2010-2025 were taken from RBI publications, annual reports and credible academic studies, so there was authenticity and reliability of data. Findings show that SBI's recovery centered reforms such as better provisioning (PCR increase from 70.88% to 75%), restructuring under Insolvency and Bankruptcy Code (IBC) and improved post-sanction monitoring have led to a reduction in Gross NPAs by 47% and significant improvement in profitability (ROA increased from 0.48% to 1.1%). On the other hand , ICICI Bank's proactive and technology-driven risk model, with AI-driven early warning systems, digitised credit scoring and stringent underwriting, regularly maintained low NPAs (down from 3.05% to 1.67%) and enhanced profitability (ROA doubling to 2.0%). Correlation study reports we see that there is a very strong inverse relationship between NPAs, provisioning, Net NPA ratio and profitability (r approx –0.9) which means as NPAs and provisioning go up Net NPA ratio and profitability goes down. This is proof that what we put in place for credit assessment, early identification and recovery does in fact directly improve banks’ performance. We found out that what made SBI successful was its recovery and restructurizing which made ICICI’s success was in prevention and technology based monitoring. Also brought to light is the fact that what is key in the Indian banking system is the integration between AI, data analysis and good governance which banks use in risk management and in the end in the maintenance of asset quality in a sustainable way.

By Achintya Kumar Gupta, Narendra Pal Singh
In Volume: 14,Issue: 2
Title: Impact Assessment of Rural Credit Mechanisms on Agricultural Growth and Livelihood Improvement

Abstract: Rural credit plays a crucial role in promoting agricultural growth and improving the livelihoods of rural households in developing economies, particularly in India. This research paper evaluates the impact of various rural credit mechanisms, including institutional finance, cooperative credit, microfinance, and government-sponsored schemes, on agricultural productivity and livelihood enhancement. Using secondary data from national surveys, published research, and policy documents, the study highlights how access to affordable and timely credit facilitates technological adoption, crop diversification, employment generation, income growth, and poverty reduction. The findings indicate that institutional credit significantly contributes to agricultural productivity and livelihood security. However, challenges such as regional imbalances, procedural complexities, and rising indebtedness remain. The study concludes with policy recommendations to strengthen rural credit delivery systems and ensure sustainable and inclusive rural development.

By Imran Ahmed, Arvind Kumar Yadav
In Volume: 14,Issue: 2
Title: Building Resilience in the Gig Economy: A Systematic Review of Adaptive Strategies and Future Research Agendas

Abstract: Purpose: This article examines the role that psychological resilience plays in helping gig workers navigate the uncertainties and pressures of platform-based labour. The primary objective is to identify important elements contributing resilience and propose practical implications for those in HR positions and for policy makers. Design/methodology/approach: A systematic literature review was conducted in the Scopus database searching from 1,528 studies published between 2015 and 2025. A total of 56 peer-reviewed articles were selected for systematic review after careful examination. The data for study was also visualized to reflect sources, co-authorship relations, and the connections of their keywords. Findings: The research finds that psychological resilience in gig workers is a function of the right mixture of personal characteristics (such as optimism and good emotional control), how meaningful they find their work, and how strong their social support system is. Conversely, resilience is eroded by the problems of surveillance algorithms, precarious income, and social isolation. Effective answers include transparent control of algorithms, built-in well-being resources in apps, digital peer support groups, and portable benefits. There are still research gaps, especially concerning longitudinal data, representation from the Global South and larger-scale interventions. Practical Implications HR professionals and platform managers can enhance resilience by introducing mental health resources, promoting peer support and positively acknowledging gig workers’ contributions. Policymakers should focus on legal status, data rights and social protection to make gig work a viable choice.

By Aakanksha Bansal, Pankaj Kumar
In Volume: 14,Issue: 2
Title: Minimizing the Impact of U.S. Tariffs on India’s Economic Growth: Strategic Responses and Policy Recommendations

Abstract: Due to imports of goods and particularly textiles, gems, seafood, and electronics, the United States presents tariff levels that are very high to Indian exports and this presents a great challenge to Indian trade balance and GDP. This paper will examine the economic effects of these tariffs, examine the bilateral trade pattern between India and the U.S., and provide an internal policy action to alleviate the effect. It also analyses strategic potential of the India UK Free Trade Agreement (FTA) as hedge against U.S trade headwinds. By quantitatively supported thought and sectoral knowledge, the paper draws a plan on how India can be resilient in exports and its economy.

By Nakshatra Gupta
In Volume: 14,Issue: 2

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