Abstract: This paper explores the pivotal role that higher education institutions (HEIs) play in fostering innovation and growth in Micro, Small, and Medium Enterprises (MSMEs). This paper explores how HEIs contribute to MSME development through various mechanisms, including knowledge transfer, research and development (R&D), entrepreneurship incubation, and skill development. HEIs provide critical support by facilitating access to advanced research, technological expertise, and state-of-the-art infrastructure, which are often beyond the reach of MSMEs. By establishing incubation centers, offering customized training programs, and engaging in policy advocacy, HEIs foster an environment conducive to innovation and growth within the MSME sector. The study examines key case studies of successful HEI-MSME collaborations in India, highlighting best practices and identifying challenges faced by both parties. Through qualitative analysis of interviews, focus groups, and secondary data, the paper aims to provide a comprehensive understanding of the impact of HEIs on MSME development and offers recommendations for enhancing these collaborative efforts. This research underscores the importance of HEI-MSME partnerships in driving sustainable economic progress and competitive advantage in the MSME sector. By providing research, development support, skilled graduates, and fostering entrepreneurial ecosystems, HEIs significantly contribute to the MSME sector's dynamism and competitiveness.
Abstract: India's E-Commerce sector is rapidly evolving due to the country's growing mobile population and advancements like 5G networks, Open Network for Digital Commerce, Hyper local Delivery, and Quick Commerce. An online retail company, Flipkart, has deployed AI in marketing, data analysis and campaign optimization to enrich users’ experience, marketing initiatives and operational productivity. AI algorithms automatically understand user needs, rephrase queries, extract and analyze information and direct users to right answers. However, the deployment of AI brings ethical as well as privacy challenges concerning collection and use of personal data. This paper explores the impact of AI on the e-commerce sector in India by focusing on Flipkart Pvt. Ltd., as well as describes opportunities provided by these technologies along with associated risks and their implications for the sector. The contribution of the study is that AI has made a big difference in the sector of e-commerce in India through customized recommendations made to consumers, higher rate of customer satisfaction, increased conversion rate, etc. These benefits have enabled businesses to formulate very strong campaign strategies, but there are also new risks due to AI, such as overreliance by customers on the recommendations from machines or bias of algorithm-based decisions. The research methodology involves review of many research articles and collection of secondary data. Flipkart is focusing on AI-based products and setting up a base in the heart of Silicon Valley in California. It has also partnered with Microsoft to enhance its online shopping experience, coupled with the launch of AI for India, aimed at capitalizing on the growing internet user base and smart phone markets.
Abstract: This study aims to examine the influence of CSR expenditure on the financial performance of these leading IT companies. Through studying key financial ratios and CSR initiatives, the research seeks to shed light on how socially responsible practices affect profitability. Additionally, this paper also examines the wider implications of CSR for corporate reputation, stakeholder engagement and long-term business sustainability. This study explores the association between mandatory Corporate Social Responsibility (CSR) expenditures and profitability in India’s top 5 IT firms for 2022.
The data was collected from top five IT Companies that included; Tata Consultancy Services (TCS), Infosys, Wipro, HCL Technologies, and Tech Mahindra. These were statistics directly related to CSR spending, Profitability metrics: Net Profit (Reflects the company's profitability), CSR Spending (Expenditure on Corporate Social Responsibility), Total Assets (The total value of all assets owned by a company) and Revenue (Total income). The pearson’s correlation was applied for the data analysis and determine relationship among variables.
Abstract: Service of nurses is critical in healthcare. Literature review reveals that
nursing standards are low and access to their services, proved onerous for
poor patients in the south and south Asian countries, especially during
COVID-19. Abject situation of nurses and their need for further
education, training was urgently needed. The primary reason behind this
gap in care is lack of proper education, training and absence of caring
attitude of nurses. Nursing profession, especially in Bangladesh, is
deemed tiresome and the overall perception of this job has deteriorated
due to influence of culture, religion and other socio-economic factors. The
objective of this study is to comprehend the difficulties poor patients
encounter due to the skill’s gap and low education of nurses. This
phenomenon was universally experienced in many countries. A mixed
method study was conducted. Triangulation of information tallying 350
responses, was duly collated, and all questionnaires were administered
following ethical acquiescence of respondents. Fifty-six interviews of
patients using google form was conducted. Plus, face-to-face qualitative
interviews of 15 patients who suffered from Corona and 15 stakeholders’
interviews were carried out, with the aim of informing more sensitive
policy for men, women and children and those with disability. Another
quantitative survey comprising of 171 nurses, 32 Key Informants and 15
doctors were also done. The evidence of gaps in skills and education of
nurses and negative impact on services, truly solicits sensitive policy
intervention and training, for remedial measures.
Abstract: The study tried to analyses whether econometric tools and big data for
G20 countries and beyond upliftment can be used for scientific analysis
for sustainability so that in real life, theory can be attained and better
utilization for benefits of G20 leadership by India through using
appropriate data analytics. This may help to take suitable decision
rapidly. As such research question is whether econometric tools and big
data can be used for sustainability through scientific analysis in field of
reality for the betterment of G-20 countries and also other countries of the
earth irrespective of developed and underdeveloped countries? The study
is mainly done based on conceptual view. Time period of the study is from
January, 2023 to April, 2023.The study found that with caution
econometrics tools and big data must be used for perspectives of macro
and micro-scenario while big data can be used for larger volume of data
right direction to the policy makers and appropriate leadership. Author
suggested that econometrics tools should be used with appropriate
carefulness so that spurious relationship cannot be disseminated rather if
necessary qualitative judgment needs to be discussed to give clear cut
picture of the estimated results based on the reality. Big Data analysis
can help G-20 countries by acting a serious part in navigation the
international economy over the noteworthy trials the situation
expressions as commented by the author. Data analytics are progressively
getting more positioning for enchanting rapid choice of the global,
regional, domestic trade and business, financial, health, education sector,
agricultural sector etc. Big data is nowadays in performance can carry
vital role for large volumes of data which may be tested to assess the
impact of G20 into diversified countries of the globe to attain
sustainability.
Abstract: This paper explores the pivotal role that higher education institutions (HEIs) play in fostering innovation and growth in Micro, Small, and Medium Enterprises (MSMEs). This paper explores how HEIs contribute to MSME development through various mechanisms, including knowledge transfer, research and development (R&D), entrepreneurship incubation, and skill development. HEIs provide critical support by facilitating access to advanced research, technological expertise, and state-of-the-art infrastructure, which are often beyond the reach of MSMEs. By establishing incubation centers, offering customized training programs, and engaging in policy advocacy, HEIs foster an environment conducive to innovation and growth within the MSME sector. The study examines key case studies of successful HEI-MSME collaborations in India, highlighting best practices and identifying challenges faced by both parties. Through qualitative analysis of interviews, focus groups, and secondary data, the paper aims to provide a comprehensive understanding of the impact of HEIs on MSME development and offers recommendations for enhancing these collaborative efforts. This research underscores the importance of HEI-MSME partnerships in driving sustainable economic progress and competitive advantage in the MSME sector. By providing research, development support, skilled graduates, and fostering entrepreneurial ecosystems, HEIs significantly contribute to the MSME sector's dynamism and competitiveness.