I feel immense pleasure in presenting the first issue of International Journal of Trade and Commerce-IIARTC. This is a Journal of Social Science and Humanities. The basic aim of this Journal is to both sharpen the intellectual field of research and to present fruitful and relevant material of common interest and concern.

It provides a basic platform to the new, bonafide and genuine researches in the field of Commerce, Economics, Law, Management and Trade. Research Papers, Articles, Case-studies, Discussions, Opinions, Commentary, Book Reviews and Biographies of the legends of bonafide and genuine nature are given place in the journal. It was found that the researchers in the fields were not having a suitable platform to put forward their thoughts and interact with experts in the relative fields. This Journal gives them opportunities to communicate their views to a broad listeners' group. It also throws the light on the contemporary issues of global interests.

We invite theoretical and applied research papers concerning areas including global, regional, business/trade, commerce, primary and secondary market issues, business ethics, corporate governance, social aspects and international trade, H.R.M.& Personnel Management, Marketing, Finance, Accounting Aspects, ISO, Quality Management, Time Management, etc.. We aspire for your valuable comments and suggestions in order to improve the journal. We are hopeful that our humble efforts and your kind cooperation will make this journal successful endeavor.

We express our sincere gratitude to all the eminent authors who have sent their research papers or given their consent to join in the advisory board or penal of referee or made their valuable contribution to the Journal in any respect.

We hope International Journal of Trade & Commerce-IIARTC will receive its due response. We again invite your research paper, book review, contribution and expression of all shade of opinions.

Dr. S.K.S. YADAV
Editor-in-Chief