Customers’ Attitude towards Online Retail Shopping - An Empirical Study

Author:A.B. Thapliyala* and Vikas Gairolab

Abstract:
Business organizations re-orient their businesses to the new market paradigm. Internet usage in different parts of our country is rapidly increasing. But the growth of e-business in the country is not that much encouraging. The reasons behind this are credibility in the payment system, timely delivery of products and lack of trust in online media. In this empirical research performance, convenience, information, personalization, interaction, reliability and trust, security, aesthetics, post sales services, continuous improvement were studied to know about the attitude of customer towards on line shopping. The research found that reliability and trust, security and continuous improvement are the most important factors influence customers’ attitude to go for online shopping. The findings help to understand the perception, and attitude of people on online shopping.

Keywords:Keywords: Online shopping, customer attitude, personalization, reliability, aesthetics, access to foreign goods.

DOI:

International Journal of Trade & Commerce (Vol: 1 Issue:1)