Basis for Strategy Formulation and Implementation of Advertising Agencies in India

Author: Yashmin Sofat*

Abstract:
There has been little effort to analyze the changing conditions of work in the advertising agencies in India. In this paper, author attempts to understand the context that how advertising agencies in India formulate and implement their strategies which help to know that how advertising agencies face to challenges and able to capture new opportunities with the help of these changing strategies from earlier ancient times to new era. Even, author tries to clarify that how the strategies of advertising agencies vary across their nature. The study aims to explore some of the basic issues related to the changing strategies of the advertising agencies. The study will explore the analysis of competitive environment, in terms of formulation and implementation of the advertising agencies. In this paper, author attempt to clarify that in this today era, how advertising agencies help to grow and compete and also provide suggestions for the same.

Keywords:Advertising Agencies, Strategy, Strategies of Advertising Agencies

DOI:

International Journal of Trade & Commerce (Vol: 1 Issue:2)