Market Strategy in an Indian Election Campaign: A Case Study

Author:Abhinav Chaudharya*, R.S. Meenab

Abstract:
In the era of virtual reality, the old way of reaching out to people (urban as well as rural areas), is no longer going to work. Especially in a country like India where 65% of the population is below 35 years of age, the new age strategy to meet, greet and treat people is on or through the internet. This paper aims at assessing the Narendra Modi’s Election Campaign from the time he was nominated as a Prime Minister Candidate till he became the Prime Minister of India. It was although a new style of campaigning, which included a massive use of technology in order to reach the masses and spread all over the world. His campaign was one of the most viral campaign ever in the Indian History and competed with the one, that of Barack Obama. Using the same strategy, the other political parties have gained ground in the year 2015. Aam Admi Party (AAP) in Delhi extensively used the same tools and the Janata Parivar group also gained advantage in recent Bihar legislative assembly elections.

Keywords:Keywords: Strategy, Information Technology, Government, Management.

DOI:

International Journal of Trade & Commerce (Vol: 5 Issue:2)