Digital Marketing Synergy for Management Integrated Functions and Operations Author: Princi Gupta, Nidhi Singhal
Abstract:
This research paper is mainly based on how organizations are converting
them digitally. Most of organization is taking help of digital medium to
run them and various departments like Human Resource, Marketing,
Finance, operations are utilizining the digital power to reduce their work
load and run departments smoothly. They are also finding out various
alternatives for all departments to convert digitally.
It can not only reduce cost of input but reduce human effort and increase
efficiency and effectiveness and helps in maximum utilization of available
resource. As technologies become core elements of an organization’s
competitive and operational strategies, executives, technologists and
business professionals cannot ignore important decisions with digital
medium.
This paper will put lights on how digital medium can benefit various
organizational departments like: Human Resources, Finance, Operations,
Marketing, Administration, Inventory Management, Quality
Management
Keywords:Digital Innovation, Digital strategy, technical support,
international platform, digital marketing, information technology.
DOI:
International Journal of Trade & Commerce (Vol: 5 Issue:1)
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