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International Journal of Trade & Commerce-IIARTC
Impact Factor (IF):5.135 (COSMOS), IF:7.249 (ISRA), IF:3.721 (ISI)
ISSN:2277-5811 (P), ISSN:2278-9065 (O)
Frequency: Half Yearly
Digital Marketing Synergy for Management Integrated Functions and Operations
Author: Princi Gupta, Nidhi Singhal
This research paper is mainly based on how organizations are converting them digitally. Most of organization is taking help of digital medium to run them and various departments like Human Resource, Marketing, Finance, operations are utilizining the digital power to reduce their work load and run departments smoothly. They are also finding out various alternatives for all departments to convert digitally. It can not only reduce cost of input but reduce human effort and increase efficiency and effectiveness and helps in maximum utilization of available resource. As technologies become core elements of an organization’s competitive and operational strategies, executives, technologists and business professionals cannot ignore important decisions with digital medium. This paper will put lights on how digital medium can benefit various organizational departments like: Human Resources, Finance, Operations, Marketing, Administration, Inventory Management, Quality Management
Keywords:Digital Innovation, Digital strategy, technical support, international platform, digital marketing, information technology.
International Journal of Trade & Commerce (Vol: 5 Issue:1)
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