Organizational Culture Helps in Creativity and Innovation

Author:Kanika Maheshwari*

Abstract:
The aim of this study was to determine what type of organizational culture would support creativity and innovation in an organization. The factors trust relationship, working environment, management support and customer orientation on operational level presented shifts in emphasis in the new model. The trust relationship in particular indicated that trust manifests in openness and sincerity. Trust influences both employee support for change and the probability of successful change, which influence the degree to which creativity and innovation are stimulated and promoted.

Keywords:Keywords: manifestations, intangible, cognitive, perception, articulate.

DOI:

International Journal of Trade & Commerce (Vol: 5 Issue:2)