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International Journal of Trade & Commerce-IIARTC
Impact Factor (IF):5.135 (COSMOS), IF:7.249 (ISRA), IF:3.721 (ISI)
ISSN:2277-5811 (P), ISSN:2278-9065 (O)
Frequency: Half Yearly
A Study on Consumer Adoption of Mobile Wallet
This paper is an attempt to understand the factors that affect consumer adoption of mobile wallet as an alternative transaction method. For this, a survey of 315 respondents was made. The result shows that Personal Innovativeness, Perceived Ease of Use, Perceived Usefulness and Variety of Services are important factors in deciding consumer adoption of mobile wallet. The findings from this research work will be good for mobile wallet service providers, as well and for financial institutions for developing a suitable framework for consumers to adopt mobile wallet service.
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Author:Vikas Gupta
Abstract:This paper is an attempt to understand the factors that affect consumer adoption of mobile wallet as an alternative transaction method. For this, a survey of 315 respondents was made. The result shows that Personal Innovativeness, Perceived Ease of Use, Perceived Usefulness and Variety of Services are important factors in deciding consumer adoption of mobile wallet. The findings from this research work will be good for mobile wallet service providers, as well and for financial institutions for developing a suitable framework for consumers to adopt mobile wallet service.
Keywords:Keywords: Mobile wallet, Digital payments, Technology innovation
DOI:
International Journal of Trade & Commerce (Vol: 6 Issue:1)
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