Role of Online Customers Towards Online Shopping Companies In Today’s Digital Era: A Case Study

Author: K.S. Ramola, Neeraj Kumar, Ankur Agarwal

Abstract:
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the internet using a web browser. Presently E-commerce plays a very important role regarding the online shopping in customer life, online shopping motivates human body to make these kinds of activities for saving time and money both for their bright future. It provides number of facilities to the people; online shopping service has become a need of the society. Online shopping sector have a great challenges i.e. customer satisfaction, and being a part of the society online shopping is also facing this challenge. The objective of this paper is to analyze the services provided by the online shopping companies, and to observe that how innovative, and new services they are giving to the society, and to know that how much these facilities or services are beneficial for the society and as well as consumers. This paper is descriptive in nature, and data has been collected through various secondary sources. The paper explains the objective with the help of case study of online shopping companies. The paper concluded that online shopping sector has been changed rapidly. Now technology has made tremendous impact on online shopping companies. Now you can get online shopping services anytime and anywhere, wherever and whenever you want. Priority consumers is a symphony of online shopping. Unique investment products, personalized services and exclusive life style, etc., provide benefits that brings complete harmony to all your socialistic needs.

Keywords:E-commerce, B2B, e-store, e-shop, web-store

DOI:

International Journal of Trade & Commerce (Vol: 5 Issue:2)