BOOK REVIEW: Service Marketing Integrating Customer Focus Across the Firm

Author:Bharat Bhushan Sharma

Abstract:
The book “Service Marketing Integrating Customer Focus Across the Firm” is a highly research oriented book. It helps us to understand the marketing of services. As we know that services marketing is totally different with the marketing of goods. It?s provides a yardstick for understand the marketing of services and it?s vital role that services play in the economy and its future.

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International Journal of Trade & Commerce (Vol: 6 Issue:1)