A Study on Consumer Behavior: The Psychology of Marketing

Author:Pavan Kumar Gupta

Abstract:
The study presents the ramification aspects of buying behavior of consumers pertaining to different groups having differentiated knowledge. It presents a grim phase of buying behavior of consumers grouping. It deals with the attitudes of the consumers, about products, their preferences, likes and dislikes, consumer’s demographic characteristics to select a particular brand or a product.

Keywords:Keywords: Consumer behavior, research trends, Influencing forces of consumer behavior, buying processes, consumer satisfaction and recommendations.

DOI:

International Journal of Trade & Commerce (Vol: 6 Issue:2)