Critical Evaluation of Advertising Effect on the Consumer Behaviour towards Passengers Cars

Author: Preeti Saxena, Neha Garg

Abstract:
This paper explores the consumer behaviour towards passenger cars in Moradabad Region. The scope of the study is limited to certain advertising effect on important consumer behavioural aspects like information search and evaluation, brand preference and brand loyalty and factors of motivation. Understanding the customer’s satisfaction of the product will help the automobile manufacturer in developing their products to meet customer’s needs and designing the proper marketing programs and strategy.

Keywords:Consumer Behaviour, Automobile Industry, Purchase decision, Brand choice.

DOI:

International Journal of Trade & Commerce (Vol: 6 Issue:2)