A Study of Changing Consumers Buying Behavior in the Connecting World

Author: Abhinav Chaudhary, S.K.S Yadav

Abstract:
Artificial Intelligence and Internet of Things is the future of the entire world and India is a well-known name in the Asian Economy and the global citizens are keenly watching each and every action of India with the passage of time. As India is the only country in the world which is not only performing and radically changing itself but the adaptive Global World is revolving around it. The phase of technological growth in India changed the way for doing business in market oriented environment (Sinha et al., 2015). Slowly and gradually the people of India walked from the agricultural mode to the space of Digital India. This paper is also an attempt to study the changing consumer behaviour in this connected world. The authors have tried to analyze the behaviour of consumer as far as ecommerce is concerned.

Keywords:Artificial Intelligence, E-commerce, Digital India, Information Technology, Machine Learning, Digital Transactions

DOI:

International Journal of Trade & Commerce (Vol: 6 Issue:2)