Role of HR in Developing and Shaping Organizational Culture: A Study in Geometric Limited

Author:Sarita Kumari

Abstract:
“We found that firms with cultures that emphasized all the key managerial constituencies (customers, stockholders, and employees) and leadership from managers at all levels outperformed firms that did not have those cultural traits by a huge margin”. John Kotter & James Heskett, Harvard Business School, Corporate Culture and Performance (1992) Purpose: To study and analyze how HR play a vital role in developing and shaping organizational culture and thereby helps in achieving organizational objectives in an effective and efficient manner. Design/Methodology/Approach: The research design adopted for this study is exploratory in nature. Hypotheses are formulated and proved. The researcher makes use of random sampling to select the required number of samples. The organization selected for the study is Geometric Limited, Vikroli, Mumbai. The primary data are collected through the distribution of structured questionnaires. Literature outlining role and responsibility of HR in building and shaping organizational culture is summarized. Findings: HR plays a major role in developing and shaping organizational culture and could bring remarkable progress in organizational effectiveness.

Keywords:Key Words: Organization Culture, Values, HR Manager, Leadership, Geometric Limited and Shared Meaning.

DOI:

International Journal of Trade & Commerce (Vol: 1 Issue:2)