Corporate Social Responsible Activities in PSUs: An Empirical Analysis

Author:Surbhi Yadav

Abstract:
Purpose – The object of this paper is to inspect how public sector units in India implement corporate social responsibility (CSR). The author has centred on four commonly known approaches: the ethical, the statistical, the liberal, and the stakeholder approach, the paper tried to find the reported drivers and barriers in implementing CSR practices. Design/methodology/approach – The sample size was 425. The paper surveyed 399PSU employees in managerial, supervisor and clerical position in PSUs currently engaging in a CSR initiative, representing a variety of industry sectors, as well as public dealing with PSUs. 26 General Public having direct link with PSU Factor Analysis, One way & Two way Anova and Regression Analysis are used as statistical tools. Findings – The study finds that PSUs focus on Community development, Workplace and labour relations, Choosing business partners, Environmental benefits, Corporate governance, Legal compliance and Business ethics as the major stakeholders. Further, the results indicate that the most significant obstacles to CSR implementation are those related to lack of resources, followed by those related to the complexity and difficulty of implementing CSR.

Keywords:Key Words: Corporate Responsibilities, CSR Drivers, CSR Implementation, PSUs.

DOI:

International Journal of Trade & Commerce (Vol: 7 Issue:2)