A Study on Awareness about Consumer Protection Acts amongst Households of Moradabad Region

Author:Nishat Ullah Khan

Abstract:
Purpose of Study: Consumer awareness is about making the consumer aware of his/her rights. It helps the consumer to know their rights to protect against exploitation. MRTP Act, 1968, Essential Commodities Act, 1955, Sales of Goods Act, 1955 and Consumer Protection Act, 1986 have been introduced by the Government of India to create consumer awareness and upholding their interest. The purpose of this study is to investigate the awareness level of consumers towards various Consumer Protection Act enacted in India to protect the interest of consumers. The alertness about Consumer Protection Acts among the rural and urban consumers of Moradabad at the time of purchase of a product about the Certified product, MRP, Date of expiry, availability at fair price shop in the market and the protection against exploitation and unscrupulous activities of the manufacturers and traders provided by laws is the main objectives of the present study. Methodology: This is a explorative study based on primary data. A structured questionnaire has been framed to know the awareness of consumer protection among the rural and urban consumers of Moradabad Region. The sample size of the study is 300 respondents. Various statistical tools such as average, percentage, Chi-Square test and Student t-Test have been used. Findings: It is revealed that urban consumers are significantly aware of consumer protection rights available in the different laws implemented by GOI in comparison to rural consumers.

Keywords:Key Words: Consumer, Consumer Awareness, Consumer Rights, Exploitation and Consumer Protection Legislations.

DOI:

International Journal of Trade & Commerce (Vol: 7 Issue:2)