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International Journal of Trade & Commerce-IIARTC
Impact Factor (IF):5.135 (COSMOS), IF:7.249 (ISRA), IF:3.721 (ISI)
ISSN:2277-5811 (P), ISSN:2278-9065 (O)
Frequency: Half Yearly
E-Marketing with Reference to Amazon
On July 5, 1995 the founder of Amazon Jeff Bezos initially incorporated a company with the name Cadabra. Bezos changed the name to Amazon.com after a few minutes later. The company began as an online bookstore. Amazon was incorporated in Washington State in 1994. In July 1995, the company began service and sold its first book on Amazon.com Amazon issued its initial public offering of stock on May 15 1997, trading under the NASDAQ stock exchange symbol AMAZN. In 1999, Time Magazine named Bezos the person of the year when it recognized the company’s success in popularising online shopping. Amazon sales rank (ASR) provides an indication of the popularity of a product sold on any Amazon locale. Amazon is the world’s largest net company by revenue.
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Author: Rekha Garg
Abstract:On July 5, 1995 the founder of Amazon Jeff Bezos initially incorporated a company with the name Cadabra. Bezos changed the name to Amazon.com after a few minutes later. The company began as an online bookstore. Amazon was incorporated in Washington State in 1994. In July 1995, the company began service and sold its first book on Amazon.com Amazon issued its initial public offering of stock on May 15 1997, trading under the NASDAQ stock exchange symbol AMAZN. In 1999, Time Magazine named Bezos the person of the year when it recognized the company’s success in popularising online shopping. Amazon sales rank (ASR) provides an indication of the popularity of a product sold on any Amazon locale. Amazon is the world’s largest net company by revenue.
Keywords:E-marketing, Amazon
DOI:
International Journal of Trade & Commerce (Vol: 7 Issue:1)
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