Tourist Satisfaction Level among Adventure Tourists: A Comparative Study Between Garhwal and Kumaun Region, Uttarakhamd

Author: Deepak Bisht

Abstract:
Objective- The major objective of this study is to measure the Satisfaction Level among tourists regarding Adventure Tourism in Garhwal and Kumau Region of Uttarakhand. Design/methodology/approach- A cross-sectional study was conducted between August to October 2018 in Garhwal and Kumaun Region. The study sample includes 100 respondents selected through convenience sampling and Data was analyzed through Independent Sample T test. Result- Result of the study revealed that though level of total satisfaction among tourists is more in Garhwal region as compared to Kumaun region but that difference is not significant. Research limitations/implications– The study is confined only to tourist satisfaction regarding selective variables of adventure tourism in selective districts of Garhwal and Kumaun region. A further empirical research can be done to see the difference between perception and satisfaction among tourist regarding other forms of tourism in both the regions.

Keywords:Tourists, Adventure Tourism, Garhwal and Kumaun Region

DOI:

International Journal of Trade & Commerce (Vol: 7 Issue:2)