Importance –Performance Analysis : An Empirical Study on Private Management Institutes of Dehradun

Author: Anjani Sharan

Abstract:
Importance-Performance Analysis (IPA) is a low-cost modified and easily understandable tool used to organize information about the variables and attributes of a product or a service and provide intuitively appealing strategies for a business to set priorities for potential change. It is a simple and effective way which can be applied to guide quality based educational strategies and can assist practitioners in prioritizing attributes when enhancing their quality and satisfaction. As several studies have shown, the relationship between students’ perception of educational system and overall satisfaction is sometime non-linear. Performance indicators are now an established feature of the tertiary sector, being employed to evaluate teaching as well as research. Therefore, in this study, a two-axis model is described, which goes some way to addressing the deficiency of limited resources.

Keywords:Importance-Performance, two-axis model.

DOI:

International Journal of Trade & Commerce (Vol: 8 Issue:1)