Fashionable Tourism in Mauritius: A Case Study of Cultural Attraction Atmospherics

Author: Jacquelene Robecka*, Satayadev Rosuneeb, Jessica Pattisonc aProfessor of Fashion Design and Merchandising, School of Architecture and Design, University of Louisiana, Lafayette, 70504, USA, Email address: robeck@louisiana.edu bAssociate Professor of

Abstract:
Atmospherics is a term previously used in retailing, hospitality, marketing and psychology research. Others have shown that the use of atmospherics increase tourist and customer patronage. Mauritius is known as a destination vacation island primarily because of its beaches. Tourists stay in hotels and visit tourist attractions perhaps unaware of the interior environment and its portrayal of the heritage and culture of Mauritians. This study bridges fashion to interior furnishings and furniture as it is seen in hotels, museums, and cultural attractions on the island of Mauritius. This study investigates sixteen tourist venues that used atmospherics to enhance tourism venues inducing visitors to appreciate their stay and return for more visits. Research identifies the elements of furnishings, reflecting heritage, that have represented in fashion, reflecting the culture of Mauritians, as seen in hotels, museums, and cultural attractions.

Keywords:Atmospherics, cultural tourism, fashion, heritage tourism, interior furnishings, Mauritius

DOI:

International Journal of Trade & Commerce (Vol: 1 Issue:1)