Creativity and Entrepreneurship: Complementing each other to Create Success Stories
Author:P.N. Tiwaria*, Namita Vermab
Abstract: A creative idea can change the world but to do this it will have to be nurtured by an entrepreneur who can judge the potential of the idea and assess the risks involved. It will have to be groomed. It will have to go through trials. It will have to be implemented by some managers who will guide the team handling the implementation of the idea so that it can see the light of the day. In a nutshell the idea will always require finance, investment, research and management to become a success.