Advertising Strategies and Their Influence and Impact on the Perception and Interactive behavior of Women Consumers

Author:U.C. Sharmaa, Swati Sharmab*

Abstract:
Advertisement has a very significant role in current era as it decides the attitudes and insights of individuals and society which outstandingly effects the customer buying behavior. In any business success when it attracts and retains the Women Consumers with profit and this goal is achieved when company builds a strong Women Consumer perception for its product or service. All the big guns have made significant attempts to ensure quality advertisement and fabrication of strong Women Consumer perception through suitable ways that positively affects the Women Consumer buying behavior because people get knowledge about product through advertisement and other promotional tools and develop perception through company‘s activities and his previous experience with that company and past purchase accordingly. The purpose of this paper is to cover the gap from the previous literature with regard to the cognitive and the behavioral component of attitude of consumers. The literature was scant in examining the influence of the mostly used traits on the purchase behavior and the switching behavior of consumers. Therefore, this research paper examines the impact of different marketing strategies used by the advertisers on the components of the attitude of the consumers.

Keywords:Key Words: Advertisement, Buying behavior, Women Consumer, Impact, Attitude.

DOI:10.46333/ijtc/9/1/21

International Journal of Trade & Commerce (Vol: 9 Issue:1)