Reasons for Tourism Destination: A Conceptual Study on Young Generation in Bangladesh

Author:Sabnam Jahan

Abstract:
Tourism has been proving as a major income driving industry in many middle income countries. But in terms of income, employment opportunities and foreign exchange earnings, tourism industry has yet to be contributed positively in Bangladesh. This research work is a conceptual study and dimensions related to social, travel, destination, safety, security, drug taking and miscellaneous aspects were considered to identify their influence on destination choices by secondary sources by the young generation of the country. Time period of the study is from March 27, 2020, to June 27, 2020. The study depicted that decisions were generally influenced by aspects relating to safety, economics, infrastructural facilities and environment. The exogenous variables such as political instability and the level of crime rate in each destination are not vital determinants of tourist’s choice of youngsters. Therefore, it can be implied that a uniform strategy for every age group will not be effective. However, the study will be more meaningful if a questionnaire based quantitative analysis can be done. But due to lockdown the study cannot do that. There is a scope for future studies considering in-depth analysis through preparing a questionnaire and taking responses from young generation of different districts of the country and based on the responses chi-square test and factor analysis can be done when COVID 19 problem will be eliminated.

Keywords:Keywords: Tourism, young generation, Bangladesh, safety, infrastructure, economies.

DOI:10.46333/ijtc/9/1/26

International Journal of Trade & Commerce (Vol: 9 Issue:1)