Perceptions of Various Stakeholders on FDI in Indian Retail Sector in Hubli-Dharwad an Empirical Study

Author: Chetan Hirematha, Kiran Ambekarb, Akash Mathpatic aSr.Lecturer, Kirloskar Institute of Advanced Management Studies, Harihar-Pune, India. Email address: hirechetan@gmail.com . bSr.Lecturer, Global Business School, Hubli-Dharwad, India. Email address:

Abstract:
The emerging economies of BRICK countries have attracted world attention. Many Multinational Corporations are keenly following these economies to en-cash the opportunities. India with world?s second largest population is a potential market for most of the fast moving consumer goods, durables etc... As a result many retail giants are lobbying for direct investment in the country. These giants argue that their entry would help all the section of the society. However the views of the established traditional players negate the above argument. The efforts of the present UPA Government to allow majority stake to foreign investors in the Indian retail sector are strongly opposed. At this juncture a study on Perception of various stakeholders on FDI in retail is appropriate. In a primary survey about 30 stakeholders? perceptions regarding aspects of FDI are measured and analyzed using one way ANOVA. The study found that the perceptions varied across age and income groups.

Keywords:Emerging Economies, Foreign Direct Investment, Retail Stake Holders

DOI:

International Journal of Trade & Commerce (Vol: 1 Issue:1)