Green Innovation Business (GIB) as a Comprehensive Entrepreneurship Model for Internationalization. The Case Study of BIO-FOM in the Urban Area of Guadalajara
Abstract: This paper aims to analyze the functioning of an integral model of
entrepreneurship in green innovation business (GIB) that is currently
emerging and in the process of internationalization. Therefore, this work
aims to study the central perspectives of technology based on
entrepreneurship and develop a strategy that adapts to companies with an
ecological basis to achieve internationalization. This article analyzes a
particular company specializing in environmental bio- mineral organic
fertilizer, where no chemical product is used to produce the composition.
Instead, everything marketed is made up of a base of organic minerals and
other organic compounds.