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International Journal of Trade & Commerce-IIARTC
Impact Factor (IF):5.135 (COSMOS), IF:7.249 (ISRA), IF:3.721 (ISI)
ISSN:2277-5811 (P), ISSN:2278-9065 (O)
Frequency: Half Yearly
Green Innovation Business (GIB) as a Comprehensive Entrepreneurship Model for Internationalization. The Case Study of BIO-FOM in the Urban Area of Guadalajara
Author: Vargas-Hernández, José G., Pérez, César Omar Mora, Íñiguez, Miguel Angel Esparza
This paper aims to analyze the functioning of an integral model of entrepreneurship in green innovation business (GIB) that is currently emerging and in the process of internationalization. Therefore, this work aims to study the central perspectives of technology based on entrepreneurship and develop a strategy that adapts to companies with an ecological basis to achieve internationalization. This article analyzes a particular company specializing in environmental bio- mineral organic fertilizer, where no chemical product is used to produce the composition. Instead, everything marketed is made up of a base of organic minerals and other organic compounds.
Keywords:Integral model, eco-efficiency, internationalization.
International Journal of Trade & Commerce (Vol: 10 Issue:1)
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