E-Commerce: A Big Leap during Covid-19 Opportunities and Challenges

Author: Gupta, Shalini

Abstract:
E-commerce has multiple advantages over the traditional business, both for consumers as well as sellers. It provides wider choices, lesser prices, less capital funding requirement, and broader market reach. Technology has served as a great enabler and leveler. It has seen unprecedented growth during Covid-19 due to the social distancing requirements and lockdowns. The dynamics of a business shift towards e-commerce will open up more employment opportunities to erstwhile weaker sections, tribals, women, MSMEs, and the young population looking to get into entrepreneurship. However, to leverage its potential to the optimum, digital infrastructure, government policies, private investments, and a shift in social perceptions need to be incorporated in tune with ecommerce to ensure inclusive and sustainable growth. The paper delves into all these aspects and suggests a way forward.

Keywords:E-commerce, consumer, market, employment, digital, policies, inclusive.

DOI:

International Journal of Trade & Commerce (Vol: 10 Issue:1)