A Study of Working Womens Financial Literacy – A Case of Academic Institutions of Meerut

Author: Bagar, Vinod Kumar, Sijariya, Rajeev

Abstract:
Post-independence has been a concerted attempt to improve womens literacy level and empowerment in India. But now lower level of financial literacy is one of the biggest concerns for Indian women. This paper aims to study working womens financial literacy and investment behavior. To assess the financial literacy level of working women, we surveyed which a questionnaire is prepared and distributed among the working womens in an academic institution of Meerut district. The study found that women were not feeling confident despite working in good positions while making their own investment decisions; we invested for a shorter period and had a moderate risk appetite. The study also reveals that the preferable investment avenue among women is fixed deposits.

Keywords:Financial Literacy, Financial Knowledge, Investment Avenues.

DOI:

International Journal of Trade & Commerce (Vol: 10 Issue:1)