Challenges Faced by the Women Entrepreneurs in the E-Commerce Sector in India

Author:S.K.S. Yadava*, Arushi Jainb

Abstract:
In the modern world, e-commerce is proving to be a powerful tool for the empowerment of women. The ability to work from home and achieve financial independence is made comfortable and possible for female entrepreneurs by e-commerce. It aids the women in coming up with fresh concepts and reaching their professional goals. This research largely concentrates on the issues and challenges that female online business entrepreneurs experience, such as an insufficient funding, absence of family support, low level of education, security fears, marketing challenges, etc. In order to do this, 100 Indian women business owners in the E-Commerce sector were chosen for a study using the stratified random sample technique. The response from the respondents is ascertained using a well-structured questionnaire. The study also makes an effort to present ideas and different approaches to address the issues facing female entrepreneurs. The acquired data are evaluated using the SPSS technique, Chi-square test According to the study's findings, there is no correlation between women entrepreneurs' marital status and the difficulties they encounter when operating an online firm.

Keywords:Key Words: E-Commerce, Women Entrepreneurs, Online business, Entrepreneurship, Challenges.

DOI:10.46333/ijtc/11/2/9

International Journal of Trade & Commerce (Vol: 11 Issue:2)