The Role of Corporate Social Responsibility as a Marketing Strategy

Author:S.K.S. Yadava*, Vaishali Siddhub

Abstract:
Over the years, social responsibility has shown itself to be a valuable link in the company's business strategy. As a result, the world's leading companies spend millions every year on CSR and other philanthropic activities. A socially responsible company shows that it cares about the community and prioritizes the well-being of the community. Businesses play an important role in society, regardless of whether they generate income. Corporate social responsibility is the concept that we should care about everything we do and not just profit. With concerns about the environment and society as a whole, the government obliges companies to spend a portion of their profits for social purposes. While some companies see it as external pressure, others use it as a strategy to create a positive brand image. Good job marketing is very important from a company's point of view because it attracts people's attention. Today's consumers are increasingly concerned about social, environmental and global issues, and their purchasing decisions are inevitably influenced by such issues. Therefore, there is a great desire to buy from companies that care about society and their actions show their seriousness for various problems that require attention.

Keywords:Key Words: Corporate Social Responsibility, Marketing, Consumer Attention, Environment, Society.

DOI:10.46333/ijtc/11/2/14

International Journal of Trade & Commerce (Vol: 11 Issue:2)