A Study on the status of Women Entrepreneurship in the ECommerce Sector in India
Author:S.K.S. Yadava*, Arushi Jain
Abstract:
In this emerging world, women entrepreneurship is gaining importance
as it helps in achieving growth and development of the country. ECommerce sector has shown a remarkable growth in the past few years
and provided a desirable environment for the women entrepreneurs to
show their talent, creativity etc. and transform their ideas into reality.
Hence, the E-Commerce sector has provided many opportunities to the
women entrepreneurs and also created employment opportunities for
them. Though E-Commerce sector has a positive impact on Women
Entrepreneurship but also women entrepreneurs have to face lot of
hurdles and challenges while doing online business. Therefore,
Government and Non-Government financial institutions started several
funding programmes and training initiatives to motivate women
entrepreneurs. This paper highlights the concept and need of Women
Entrepreneurship and also describes the importance of E-Commerce
sector. It explores the motivational factors of E-Commerce sector and the
successful online women entrepreneurs. This paper also discussed the
financial schemes introduced by the Government to promote Women
Entrepreneurship.
Keywords:Women Entrepreneurship, E-Commerce Sector, Motivating
Factors, Financial Schemes.
DOI:
International Journal of Trade & Commerce (Vol: 11 Issue:2)
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