A Study on Consumers Attitude Towards Online Shopping For Food Products

Author:Mohd Irfan Raisa*, Rakiya Salim Abdallah Al Jarradib

Abstract:
Internet advancement has led to online shopping for various products and services, including food. Online food shopping is a relatively new process and should be understood well to benefit the markets. The present study aims to study the online food purchases frequency in the context of market segments. This research study is carried out in New Delhi (NCR) region with a sample size of 427 responses. Descriptive data were analyzed through means, percentage and frequency. Inferential data was analyzed for checking of association and correlation. Results show that young and educated consumers are the most frequent buyers of online food. Respondents have a rational personality and hold a moderate interest in online food purchasing. Results of Chi-square indicate the association between age, income, education and online food purchase frequency. Furthermore, there is no correlation between psychographic attributes and online food purchase frequency. Finally, there is a correlation relationship between usage status and online food purchase frequency but no relationship between usage rate and online food purchase frequency.

Keywords:Key Words: Purchase Frequency, Online Food Shopping, Market Segments.

DOI:10.46333/ijtc/12/2/1

International Journal of Trade & Commerce (Vol: 12 Issue:2)