Atmnirbhar Bharat- The Opportunity for Indian Tourism and Hospitality Industry in India

Author:Arvind Kumar Yadav*

Abstract:
India is a very huge market for travel and tourism. Hospitality is one of the fastest-growing industries in the world today. It offers a diverse range of tourism products, such as cruises, adventure, medical, wellness, sports, MICE, eco-tourism, film, rural, and religious tourism. Atmanirbhar Bharat offers a unique opportunity for India's tourism and hospitality industry to enhance its diverse offerings, boost domestic tourism, promote sustainability, support local businesses, and contribute to India's economic growth and development. This research paper aims to explore the potential opportunities for the Indian tourism and hospitality industry in the context of the Aatmanirbhar Bharat initiative. The Aatmanirbhar Bharat (Self-Reliant India) campaign, launched by the Indian government, seeks to promote self-sufficiency and economic growth across various sectors. In this paper, we investigate how this initiative can be leveraged to boost the tourism and hospitality sector, which has been significantly impacted by the COVID-19 pandemic. By analysing the current state of the industry, identifying challenges, and proposing strategic measures, we aim to provide insights into enhancing the sector's competitiveness and overall contribution to India's economic growth. It also examines challenges and potential strategies for leveraging Atmanirbhar Bharat to revitalize and strengthen the Indian tourism and hospitality sector.

Keywords:Key Words: Aatmanirbhar Bharat, Indian Tourism, Hospitality Industry, COVID-19, Economic Growth, Self-Reliance, Public-Private Partnerships, Sustainable Tourism.

DOI:10.46333/ijtc/12/2/16

International Journal of Trade & Commerce (Vol: 12 Issue:2)