An Assessment of Corporate Social Responsibility of Small Manufacturing Firms

Author: Vipul Chalotra* *Assistant Professor, Department of Commerce, University of Jammu, Udhampur Campus. J&K, INDIA Email address: vipulchalotra@gmail.com

Abstract:
Imparting an outstanding corporate responsibility had become tag of the contemporary business. Corporate social responsibility augments the business image, adds on the profitability, generates wider market share, recognizes its duties towards the society, and develops confidence in the minds of the customers and so on. The present study assesses the corporate social responsibility of 44 small manufacturing units operating in District Udhampur of J&K State. The research framework was examined by empirical analysis of primary data collected. Validity and reliability of the scales in the construct were assessed through BTS and Cronbach-alpha. The results of Chi-square, linear regression analysis revealed positive association of societal safeguard with corporate social responsibility, corporate social responsibility promotes ethical considerations of small scale manufacturers and adoption of corporate social responsibility leads to effective relationships. Further, Government should appreciate and come up with more and more amenities in order to promote social welfare.

Keywords:Corporate Social Responsibility (CSR), Small Manufacturing Firms, Business

DOI:

International Journal of Trade & Commerce (Vol: 2 Issue:1)