Socio–Cultural Influence on Women Entrepreneurs: A Study of Uttarakhand State

Author:Dharmendra Kumar

Abstract:
The position of women and their status in any society is an index of its civilization; entrepreneurship has been considered as the backbone of economic development the contribution of women entrepreneurs to economic activity and employment has increased over time. Women entrepreneurs have created a variety of new ventures and contributed to the development of a range of services and products; they are not only employed but are a reason for others employment by proving them job. Present study is analyzing the influence of socio cultural factors on women entrepreneurs of Uttarakhand State with specific aim to identify socio- cultural factors and women entrepreneurs’ perception towards those, to find out the impact of socio- cultural status and locale on women entrepreneurs and to examine the effect of socio- cultural factors on women entrepreneurs. To attain those objectives three districts each from Garwal region and Kumaun region has been chosen from which 280 women entrepreneurs as sample was selected. Due care has been given to random and quota sampling while selecting the sample. Pre tested questionnaire was used to collect the primary data and statistical techniques like percentage method, mean, bar diagram, t test and ANOVA was used to analyse the data. Through the research I found that entrepreneur’s socio – cultural status, their residential background has significant impact on the opinion, views and behaviour of women entrepreneurs, research also concluded that socio- cultural factors significantly affect women entrepreneurs and their contribution towards state economy. Many of the socio-cultural factors are identified highly influential on entrepreneurship.

Keywords:Keywords: Entrepreneurs, women entrepreneurship, empowerment, state economy, socio-cultural.

DOI:

International Journal of Trade & Commerce (Vol: 3 Issue:1)