Artificial Intelligence and Employment Shifts in India’s E-Commerce Sector: A Sectoral Post-Covid Analysis

Author:S.K.S. Yadav, Samreen Khan

Abstract:
The COVID-19 pandemic accelerated digital adoption across sectors, rapidly restructuring Indian e-commerce. AI is a critical enabler of operational efficiency-from planning supply chains to automating customer support. The study attempts to understand post-COVID transformations in AI-related employment trends in various e-commerce subsectors in India. While AI threatens entry-level, routine applications, it creates a demand for professional jobs further involving AI development, data science, and digital operations. The study, thus, employs mixed methods, using secondary data sets and qualitative case studies, to comprehend the sectoral landscape of AI impacts on employment. It attempts to understand the potentials and challenges of AI, drawing on assessment of its socio-economic impact so as to arrive at recommendations on reskilling policies and inclusive employment strategies.

Keywords:Artificial Intelligence (AI), E-Commerce, Employment Impact, Post-COVID Economy, Automation, Job Displacement, Workforce Reskilling.

DOI:10.46333/ijtc/14/1/13

International Journal of Trade & Commerce (Vol: 14 Issue:1)